At Morgan & Morgan, the work we do matters. For millions of Americans, we’re their last line of defense against insurance companies, large corporations or defective goods. From attorneys in all 50 states, to client support staff, creative marketing to operations teams, every member of our firm has a key role to play in the winning fight for consumer rights. Our over 6,000 employees are all united by one mission: For the People.
Morgan & Morgan has been fighting for justice for over three decades, but our approach has been different since day one. As America’s Largest Injury Law Firm, we practice over 50 areas of personal injury law and operate in all 50 states.
Our marketing team is seeking a Brand Strategist who specializes in Digital Advertising to help drive high-intent leads and brand engagement at scale. This role will cross-collaborate with Performance Marketing and Creative teams, focusing on developing campaign concepts, ad copy, and landing page strategies that maximize conversions and brand impact. The strategist will shape creative strategy across digital ads — spanning Google Search, Meta, TikTok, YouTube, and other platforms — and work closely with Paid Media to analyze results, surface insights, and refine creative direction for future campaigns.
The right candidate will bring both strategic insight and creative expertise — able to craft compelling ad copy, develop campaign concepts tailored to both search and social audiences, and collaborate with designers and performance marketers to ensure every ad and landing page works together to deliver measurable results. This is a highly collaborative role that requires curiosity, attention to detail, and the ability to translate performance data (CTR, CPA, CVR) into fresh creative approaches that push campaigns forward.
Responsibilities- Develop creative strategy across paid search and social campaigns, including ad concepts, messaging, and landing page alignment
- Write and refine ad copy designed to resonate with both high-intent search users and diverse social audiences
- Partner with Paid Media to review performance data (CTR, CPA, CVR, etc.) and help identify creative optimization opportunities
- Collaborate with designers, content strategists, and UX to produce high-performing ads and landing experiences
- Ensure brand voice and design consistency across all paid creative assets
- Research audience intent and creative trends across Google, Meta, TikTok, YouTube, and other platforms to inform strategy
- 5+ years of digital marketing experience with proven expertise in paid search and paid social
- Strong knowledge of Google Ads, Meta Business Suite, LinkedIn Campaign Manager, and emerging ad platforms
- Demonstrated success in improving conversion metrics and reducing CPA at scale
- Excellent content instincts and understanding of creative that performs
- Bachelor’s degree in marketing, communications, or a related field
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Benefits
Morgan & Morgan is a leading personal injury law firm dedicated to protecting the people, not the powerful. This success starts with our staff. For full-time employees, we offer an excellent benefits package including medical and dental insurance, 401(k) plan, paid time off and paid holidays.
Equal Opportunity Statement
Morgan & Morgan provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
E-Verify
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the I-9 Form.
Privacy Policy
Here is a link to Morgan & Morgan's privacy policy.
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What We Do
John Morgan became a lawyer with a simple mission: To fight for the people, and not the powerful. After experiencing firsthand the perils of choosing the wrong lawyer and representation after his brother Tim was paralyzed, he dedicated his life to helping people so that no one should ever have to go through what his family endured. Tim was just a teenager when he was working as a lifeguard at Disney World when he suffered a spinal injury that left him confined to a wheelchair for the rest of his life. The Morgans made a life altering decision and they hired the wrong lawyer, who was by no means qualified to take on such a large corporation and their army of lawyers. As a result, Tim never got the compensation he deserved. This experience left John outraged and determined to level the playing field for all people who, like his brother Tim, were injured or mistreated by big and powerful corporations. John decided to become a lawyer, and the rest is history. Since 1988, Morgan & Morgan has been fighting for the people. Every client who walks through our doors is treated the same way John wished his family would have been treated all those years ago. No one, no matter who they are, or where they’re from, should ever feel powerless when fighting for the justice and compensation they deserve. With $20 Billion dollars recovered for our clients, offices across 50 states + Washington D.C. and an army of over 1,000 attorneys - we are everywhere for everyone. All law firms are not the same. There’s only one Morgan & Morgan.
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