Description
Palo Alto, CA | Mercedes-Benz | Luxury brand | Brand Specialist | Sales Consultant | No automotive experience required | Hospitality and sales welcome | Silicon Valley | Bay Area | Veterans encouraged to apply | $40,000 - $120,000+ OTE
Strong candidates have come from luxury hotels, high-end retail, tech, financial services, restaurants, and beyond.
IS THIS YOU?
• You're warm, polished, and naturally gifted at creating memorable experiences -- guests feel genuinely cared for and well-served in every interaction with you
• You come from luxury hospitality, high-end retail, tech sales, financial services, or another consultative client-facing role -- and you're ready to bring that expertise to one of Silicon Valley's most prestigious automotive brands
• You're available to work weekends as needed and you understand that the best guest interactions happen when the guest is ready -- not just when it's convenient
WHO WE ARE
Swickard Auto Group is a hospitality company that happens to sell and service cars. We believe the best guest experiences start with the best employee experiences. That's why we've grown to 40+ rooftops across the West Coast, Alaska, and Hawaii while maintaining a culture built on one simple idea: do right by people, every time.
Mercedes-Benz of Palo Alto represents one of the world's most storied luxury brands in the heart of Silicon Valley -- a market of sophisticated, informed buyers who choose Mercedes-Benz deliberately and expect a guest experience that matches the vehicle. Our Brand Specialists are the people who deliver that experience. No automotive background required. We hire for character, presence, and a hospitality-first mindset -- and train everything else.
WHAT YOU'LL DO
• Welcome guests to Mercedes-Benz of Palo Alto with genuine warmth and professionalism -- creating a first impression that reflects the standard of the brand
• Guide guests through the Mercedes-Benz lineup with growing confidence and product knowledge -- connecting the brand's engineering, design, and technology to what matters most to each individual buyer
• Listen carefully to understand each guest's needs, lifestyle, and priorities -- then present the right vehicle with clarity and genuine enthusiasm
• Conduct engaging vehicle presentations and test drives that bring the Mercedes-Benz experience to life
• Build lasting guest relationships through consistent, thoughtful follow-up and disciplined CRM use
• Collaborate with sales management and finance to guide guests through a seamless, transparent purchase process
• Meet monthly performance targets while maintaining excellent guest satisfaction scores
• Be available to work weekends as needed -- the showroom's most active days are often Saturday and Sunday
WHAT WE'RE LOOKING FOR
• No automotive experience required -- paid Mercedes-Benz brand and product training provided from day one
• Previous experience in luxury hospitality, high-end retail, tech sales, financial services, or a consultative guest-facing role strongly preferred
• Polished, professional presence -- Mercedes-Benz Palo Alto guests are sophisticated and expect a Brand Specialist who matches their standard
• Natural communicator who listens well, builds rapport quickly, and follows through with integrity
• Available to work weekends as needed -- required
• Self-motivated with a genuine desire to grow your earnings and your career
• Comfortable with CRM tools and digital communication -- or quick to learn them
• Valid driver's license with a clean driving record
WHAT WE OFFER
• OTE of $40,000 - $120,000+ annually
• Paid Mercedes-Benz brand and product training -- manufacturer-supported and designed to make you a genuine brand expert
• Medical, dental, and vision insurance
• Life insurance and supplemental coverage options
• Paid time off and paid holidays
• Clear career path -- strong Brand Specialists grow into senior consultant, finance, and sales management roles at Swickard
• Employee vehicle purchase and service discounts
• A team culture built on hospitality, accountability, and genuine care for every guest
WHY MERCEDES-BENZ OF PALO ALTO
• Silicon Valley's concentration of high-net-worth buyers means guests here arrive informed, engaged, and ready to buy from someone they trust -- a Brand Specialist who earns that trust builds a book of business that compounds quickly
• Mercedes-Benz is one of the world's most recognized luxury brands -- the brand story opens conversations and the product earns loyalty when it's presented honestly and with genuine expertise
• A store where your background from tech, hospitality, or financial services is a genuine advantage -- Palo Alto buyers respond to consultants who understand their world
• Swickard is one of the fastest-growing dealer groups in the country -- ranked Top 5 in North America for reputation in the automotive industry
• Our HEART values -- Honor, Engage, Anticipate, Respond, Thank -- describe exactly what a great Brand Specialist does every day
• Leadership that invests in your development and celebrates the people who build lasting guest loyalty
If you're polished, people-first, and ready to represent one of the world's most iconic luxury brands in the heart of Silicon Valley -- with the availability to be there when guests need you, including weekends -- we'd like to meet you.
Skills Required
- Availability to work weekends as needed
- Valid driver's license with a clean driving record
- Polished and professional presence
- Strong communication, listening, rapport-building, and follow-through skills
- Self-motivation and desire to grow earnings and career
- Comfort with CRM tools and digital communication, or ability to learn them quickly
- Previous experience in luxury hospitality, high-end retail, tech sales, financial services, or consultative guest-facing work
Swickard Auto Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Swickard Auto Group and has not been reviewed or approved by Swickard Auto Group.
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Strong & Reliable Incentives — Performance-linked pay in sales and finance can deliver strong earnings, with high performers in sales-heavy or leadership roles described as doing well. Several role ranges indicate six‑figure on‑target potential where volume and plan stability exist.
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Flexible Benefits — The package consistently features medical, dental, vision, life insurance, PTO/holidays, discounts, a 401(k), HSA options, and even pet insurance. Company materials and job postings present this breadth across stores.
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Parental & Family Support — Parental leave and FMLA are explicitly listed alongside core medical coverage. This inclusion signals family‑oriented support as part of the standard offering.
Swickard Auto Group Insights
What We Do
Swickard Auto Group is a leading national automotive retailer and one of the West Coast's largest privately owned dealership groups. Operating over 50 franchises across six states, including Alaska, Hawaii, Washington, Oregon, California, and Texas, they specialize in luxury and premium automotive brands. The company is dedicated to redefining the car buying experience by combining operational excellence with a deep-rooted culture of hospitality and community commitment.
