Role Summary
The Brand Specialist supports the Brand/ Category Manager in executing brand strategies, campaigns, and activations. This role assists in maintaining brand consistency, supporting marketing initiatives, and ensuring the brand’s presence is effectively communicated across all touchpoints.
Role Responsibilities
Assist in planning and executing brand campaigns and activations.
Support the creation of marketing materials, including in-store displays, digital content, and promotional collaterals.
Monitor brand performance metrics and provide basic reporting.
Ensure adherence to brand guidelines in all communications and merchandising efforts.
Coordinate with internal teams and external vendors for campaign execution.
Assist in organizing events, product launches, and promotional activities.
Maintain accurate records of brand activities and campaign results.
Support market research initiatives to gather insights on competitors and consumer trends.
Handle ad hoc tasks assigned by the Brand Manager.
Technical / Functional Competencies
Strong understanding of brand management principles to support brand initiatives effectively.
Proficiency in data analysis and brand metrics is essential to analyze brand performance and provide actionable insights.
Excellent project management skills to handle multiple tasks and ensure timely delivery.
Possess strong communication skills to effectively engage with internal teams, principal team and vendors.
Experience / Qualification
Bachelor’s degree in Business Management / Fashion, Buying and Merchandising or its equivalent.
0–2 years in marketing, brand management, or retail operations.
Skills Required
- Bachelor's degree in Business Management, Fashion, Buying and Merchandising, or equivalent
- 0-2 years of experience in marketing, brand management, or retail operations
- Strong understanding of brand management principles
- Proficiency in data analysis and brand metrics
- Strong project management skills
- Strong communication skills
What We Do
GMG is a global well-being company that retails, distributes, and manufactures leading international and home-grown brands. Its portfolio spans sports and everyday goods, health and beauty, home, properties, and logistics. The company focuses on creating superior customer experiences while serving consumers, partners, employees, and communities across its international operations, supported by continued innovation and a broad multi-sector platform for diverse markets worldwide.
