The Role
The Brand Specialist is responsible for driving adoption of IRIS-enabled data with brands and agencies, managing relationships, and optimizing campaigns. This role involves outreach, pipeline management, and expertise in programmatic advertising.
Summary Generated by Built In
WHAT YOU’LL DO
Viant is looking for a highly motivated Brand Specialist, IRIS.TV to directly support IRIS.TV and evangelize IRIS-enabled data to key brands and agencies. This individual will be responsible for driving adoption of IRIS-enabled data with brands, agencies and trading desks, serving as the primary point of contract for prospective clients as well as supporting the broader Viant DSP sales team. You will be responsible for prospecting and establishing strong relationships with brands directly, as well as investment, planning and programmatic activation leads at large holding companies and independent media buying agencies.
The ideal candidate will bring a proven track record of sales and/or account management driving utilization of data products and AdTech solutions to top tier brands and agencies. This role requires a consultative approach, connecting client challenges with IRIS.TV solutions, selling contextual private marketplace deals, leveraging new case studies and proof points in order to position IRIS-enabled data as a critical driver of performance across campaigns.
THE DAY-TO-DAY
- Prospect and identify Fortune 1000 brands and agencies with significant CTV spend, creating and managing a strong sales pipeline for IRIS-enabled data opportunities.
- Build and maintain relationships with key stakeholders, influencers, and senior leadership across agencies and advertisers throughout the full sales cycle.
- Execute outreach efforts digitally, in-person, and at industry events, delivering IRIS.TV presentations and driving qualified leads.
- Partner with internal IRIS.TV and Viant teams to activate, track, and optimize campaigns, while ensuring accurate CRM forecasting and adherence to company processes.
- Serve as a subject matter expert in IRIS.TV products, supporting Viant sales teams and clients with technical expertise, campaign activation, and creative problem-solving.
- Respond to RFPs, pursue proactive strategic partnerships, and leverage IRIS-enabled data as a differentiator to win new accounts and expand adoption.
- Travel to client sites, trade shows, and industry events to represent IRIS.TV and strengthen market presence.
GREAT TO HAVE
- 5+ years of experience in digital media or ad tech sales with a proven track record of exceeding quotas and driving revenue growth.
- Deep knowledge of programmatic advertising technologies, particularly Video/CTV, and expertise in applying data across DSPs and SSPs.
- Strong consultative selling skills, with established relationships at top media buying agencies and the ability to build lasting client partnerships.
- Demonstrated success in prospecting, pipeline management, CRM usage, relationship building, and closing deals.
- Self-starter with excellent time management, critical thinking, and problem-solving skills, able to thrive in a fast-paced environments.
- Excellent communication and presentation abilities, with a collaborative mindset and commitment to continuous learning and professional growth.
- Bachelor’s degree in Business, Marketing, Media, or related field.
WHO WE ARE
- Viant® (NASDAQ: DSP) is a leading advertising software company that enables marketers to plan, execute and measure omnichannel ad campaigns through a cloud-based platform. Viant’s self-service Demand Side Platform, Adelphic®, powers programmatic advertising across Connected TV, Linear TV, mobile, desktop, audio, gaming and digital out-of-home channels. In 2022, Viant was recognized as a Leader in the DSP category, earned Great Place to Work® certification and Co-Founders Tim and Chris Vanderhook were named EY Entrepreneurs of the Year. To learn more, please visit viantinc.com.
- IRIS.TV is the world’s leading video data platform. Founded in 2013, IRIS.TV helps customers and partners maximize the value of their investment by bringing video-level contextual, emotional, and brand safety data to market to target and measure streaming campaigns. This technology is built off our core technology, the IRIS_ID, and it provides buyers and sellers of streaming advertising transparency into what content their ads are being placed against. Our technology helps publishers make more money, using privacy first data, while improving ad campaign performance for advertisers. Operating at massive scale, we process tens-of-billions of video views and ad requests per day. Our customers range from the largest brands in the world to new innovative companies investing in CTV advertising for the first time. To learn more, please visit iris.tv
LIFE AT VIANT
- Investing in our employee’s professional growth is important to us, but so is investing in their well-being. That’s why Viant was voted one of the best places to work and some of our favorite employee benefits include fully paid health insurance, paid parental leave and unlimited PTO and more.
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Viant Careers
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About Viant
Viant Technology Inc. (NASDAQ: DSP) is a leader in CTV and AI-powered programmatic advertising, dedicated to driving innovation in digital marketing. Viant’s omnichannel platform built for CTV allows marketers to plan, execute and measure their campaigns with unmatched precision and efficiency. With the launch of ViantAI, Viant is building the future of fully autonomous advertising solutions, empowering advertisers to achieve their boldest goals. Viant was recently awarded Best AI-Powered Advertising Solution and Best Demand-Side Platform by MarTech Breakthrough, Great Place to Work® certification and received the Business Intelligence Group’s AI Excellence Award. Learn more at viantinc.com.
Viant is an equal opportunity employer and makes employment decisions on the basis of merit. Viant prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, reproductive health decision making, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws. Viant also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics.
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Top Skills
Ad Tech
CRM
Digital Media
Programmatic Advertising
Video/Ctv
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The Company
What We Do
Viant® is a publicly traded (Nasdaq: DSP) people-based advertising software company that enables ad buyers to plan, create, execute, and measure their omnichannel digital advertising investments. Its self-service DSP for omnichannel advertising, Adelphic®, provides the ability to execute programmatic advertising campaigns across TV, mobile, desktop, audio, digital out-of-home, and is the only DSP with IPv6 support for CTV environments. Viant’s proprietary, first-party data is linked to 115 million households, over 1 billion connected devices, and is combined with access to more than 280,000 audience attributes from more than 70 people-based data partners to enable scaled and accurate audience targeting and attribution. Viant is an Inc. Best Places to Work award winner and Adelphic is featured on AdExchanger’s Programmatic Power Players list.
