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Job DescriptionThe Brand Senior Manager is a forward-thinking marketing leader responsible for developing and executing brand strategies for Nielsen across audiences and customer touchpoints. Reporting to the Director of Global Brand Strategy, this role drives key brand initiatives in the US & Global markets as part of the integrated marketing process, and ensures the brand is perceived with consistency as the authoritative leader in the media and content measurement industry.
Serve as a leader for Nielsen’s brand initiatives, narratives and relevance across key campaigns in sports and culture. Set and execute a brand calendar roadmap for Nielsen.
Drive a customer-centric strategy to address complex global business, customers, and industry opportunities, ensuring the brand initiatives support business objectives.
Drive integrated marketing efforts that engage, collaborate and align internal teams and external stakeholders in the US and globally.
Responsibilities
Brand Management: Develop, drive and execute brand initiatives in sports and culture. Use customer insights and research to continuously refine positioning and messaging.
Integrated Marketing & Cross Functional Partnership: Collaborate closely with the Creative, Digital, Retention Marketing, Sales, Product Marketing, Events, Social and other functions to ensure all efforts are on-brand, customer insight-led, and consistently executed.
Measurement & Impact: Define success metrics across brand health and connect brand performance to business outcomes.
Team Influence and Leadership: Drive cross-functional teams for key brand projects that are critical to Nielsen’s brand and business success.
12+ years of experience in brand leadership roles within the B2B industry and/or global iconic brands.
Deep expertise in brand strategy, positioning, messaging, and brand architecture for complex portfolios. Proven experience building or evolving a brand function in a matrixed environment.
7+ years of experience in managing and leading teams, including both direct reports and external partners.
Experience in the US market and operating at global scale preferred.
Excellent written and verbal communication skills, with the ability to present complex strategies to executive-level stakeholders.
Bachelor’s degree in Marketing or equivalent experience required; advanced degree or specialized certifications preferred.
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Nielsen is committed to maintaining a work environment free from any form of discrimination and harassment. Nielsen prohibits conduct that has the purpose or effect of interfering with terms or conditions of employment, or that creates an intimidating, hostile, or offensive work environment based on: race, skin color/national or ethnic origin/ancestry, religion/creed, physical or mental disability/medical condition/genetic information, pregnancy, marital status, sex/gender, gender identity/gender expression/sexual orientation, age, or any other characteristic protected by applicable law.
At Nielsen, we promote equal opportunities for all individuals and value a diverse and inclusive workplace.
Skills Required
- 12+ years of experience in brand leadership roles within B2B and/or global iconic brands
- Deep expertise in brand strategy, positioning, messaging, and brand architecture for complex portfolios
- Proven experience building or evolving a brand function in a matrixed environment
- 7+ years of experience managing and leading teams, including direct reports and external partners
- Excellent written and verbal communication skills; ability to present complex strategies to executive stakeholders
- Experience in the US market and operating at global scale
- Bachelor's degree in Marketing or equivalent experience
- Advanced degree or specialized certifications
Nielsen Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nielsen and has not been reviewed or approved by Nielsen.
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Parental & Family Support — Paid parental leave is described as generous for all parents, with birthing parents receiving substantially longer time, and the program is complemented by adoption, fertility, and surrogacy support. Employer-verified entries and company communications consistently highlight family benefits as a standout.
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Leave & Time Off Breadth — Paid time off is considered solid, with some teams using flexible or unlimited PTO models and additional offerings like paid volunteer time. These time-away policies often contribute meaningfully to work-life balance.
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Wellbeing & Lifestyle Benefits — Smart Work flexibility, an Employee Assistance Program, and broader well-being initiatives are emphasized as part of a holistic package. These elements are frequently cited as strengths that enhance day-to-day experience.
Nielsen Insights
What We Do
Nielsen shapes the world’s media and content as a global leader in audience insights, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. An S&P 500 company, Nielsen (NYSE: NLSN) operates around the world in more than 55 countries.
