Brand Reputation & Communications Manager

Posted Yesterday
Be an Early Applicant
Hiring Remotely in USA
Remote
109K-154K Annually
Senior level
Healthtech
The Role
Lead execution of external and internal communications including PR, digital channels, executive counsel, crisis communications, and content creation. Develop metrics, manage vendors, set standards for visual storytelling, and collaborate across Marketing, HR, and business units to promote GEHAs brand and community investment strategy.
Summary Generated by Built In

Government Employees Health Association, Inc. (G.E.H.A) is a nonprofit member association that provides health and dental benefits that millions of federal employees and retirees, military retirees and their families have counted on since 1937. Offering one of the largest health and dental benefit provider networks available to federal employees in the United States, G.E.H.A empowers health and wellness by meeting its members where they are, when they need care.


G.E.H.A has one mission: To empower federal workers to be healthy and well.

The Communications Manager reports to the Director – Communications and is responsible for the execution of external and internal communications programs and projects including public relations, digital communications, HR and business unit communications counsel, and promotion of G.E.H.A’s community investment strategy.
The Communications Manager is a key role helping to establish processes, standards for execution, and setting the bar for quality content that represents G.E.H.A well to both internal and external audiences. The Communication Manager will work collaboratively with other members of the Communications team as well as team members from other support functions like Marketing and HR. This person should be comfortable working with and providing counsel to C-suite executives on a regular basis.

SKILLS

SKILLS

  • Superior writing, editing and verbal communications skills.
  • Track record of proactive idea generation and recommendations.
  • Skilled in developing and using contemporary communications tactics, including providing direction for visual storytelling including video, .gifs, images, social media and infographics.
  • Develop content for range of materials such as internal communications collateral, white papers or perspectives, web copy, presentations, annual report, etc.
  • Demonstrated ability to conduct research, evaluation and background development for external communications programs effectiveness. Firm understanding of appropriate success metrics and reporting for PR effectiveness.
  • Ability to influence peers and leaders in a matrixed organization, providing counsel on communications best practices, shaping events and programs so they maximize employee engagement.
  • Demonstrated ability to maintain focus on strategic impact of communications programs and counsel offered to colleagues and leaders in the organization.
  • Prior experience working with and managing vendor/agency resources
  • Strong interpersonal skills, including demonstrated confidence, grace under pressure and adaptability in a rapidly changing and evolving workplace.
  • Ability to prioritize and manage high-volume of projects while meeting deadlines and maintaining high standards of quality.
  • Other duties include providing strategic counsel to executives and business partners, managing communication channels (web, intranet, social media), and other duties as assigned.
  • Participate in relevant communications/media events and conferences as assigned.
  • Assist with implementation of crisis communications and issues management plans as needed, including management of issue-based position statements as directed by executive management.

QUALIFICATIONS

  • Bachelor's degree in communications, public relations, journalism, or related field required.
  • 8+ years' experience in corporate communication department, PR firm environment, or related field required.
  • Preferred experience in healthcare communications environment.

Work-at-home requirements

  • Must have the ability to provide a non-cellular High Speed Internet Service such as Fiber, DSL, or cable Modems for a home office.

  • A minimum standard speed for optimal performance of 30x5 (30mpbs download x 5mpbs upload) is required.

  • Latency (ping) response time lower than 80 ms

  • Hotspots, satellite and wireless internet service is NOT allowed for this role.

  • A dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

How we value you

  • Competitive pay/salary ranges

  • Incentive plan

  • Health/Vision/Dental benefits effective day one

  • 401(k) retirement plan:  company match – dollar for dollar up to 4% employee contribution (pretax or Roth options) plus a 6% annual company contribution   

  • Robust employee well-being program

  • Paid Time Off

  • Personal Community Enrichment Time

  • Company-provided Basic Life and AD&D

  • Company-provided Short-Term & Long-Term Disability

  • Tuition Assistance Program

While this is a remote opportunity, at this time G.E.H.A does not hire employees from U.S. territories or the following states: Alaska, Hawaii, California, Washington, Oregon, Colorado, Wyoming, Montana, New York, Connecticut, Vermont, Pennsylvania, Maine.

Please note that the salary information is a general guideline only.  G.E.H.A considers factors such as (but not limited to) scope and responsibilities of the position, candidate’s work experience, education/training, key skills, internal peer equity, as well as, market and business considerations when extending an offer.

The target hiring range for this position is $109,440 - $138,448 USD. At G.E.H.A, the current maximum salary for this role is $154,271 USD. While initial compensation may vary based on experience and qualifications, there is a path to work toward this top rate through performance and continued growth within the organization.

G.E.H.A is an Equal Opportunity Employer, which means we will not discriminate against any individual based on sex, race, color, national origin, disability, religion, age, military status, genetic information, veteran status, pregnancy, marital status, gender identity, and sexual orientation, as well as all other characteristics and qualities protected by federal, state, or local law. G.E.H.A will not discriminate against employees or applicants because they have inquired about, discussed, or disclosed their compensation or the compensation of another employee or applicant. We are committed to creating an inclusive environment for all employees.

G.E.H.A is headquartered in Lee's Summit, Missouri, in the Kansas City area. We recognize the importance of balance and flexibility and offer hybrid and work-from-home options for many of our roles. 

Skills Required

  • Bachelor's degree in communications, public relations, journalism, or related field
  • 8+ years' experience in corporate communications, PR firm, or related field
  • Superior writing, editing and verbal communications skills
  • Experience developing digital communications and visual storytelling (video, GIFs, images, infographics, social media)
  • Ability to create content for internal/external collateral, web copy, presentations, annual reports, and white papers
  • Experience measuring PR/communications effectiveness and reporting on success metrics
  • Experience providing strategic communications counsel to executives and C-suite
  • Prior experience managing vendor/agency resources
  • Ability to manage high volumes of projects, prioritize, and meet deadlines
  • Home office with non-cellular high-speed internet (minimum 30 Mbps download x 5 Mbps upload); no hotspots/satellite; dedicated private space for PHI/HIPAA
  • Experience in healthcare communications environment
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The Company
HQ: Leeꞌs Summit, Missouri
1,264 Employees

What We Do

GEHA is one of the largest benefits providers offering medical and dental plans for federal employees, retirees and their dependents. Our dental plans are also offered to military retirees. With a variety of supplemental benefits programs, members can look to GEHA as a not-for-profit partner who cares about their health and wellness. GEHA is honored to be included on the Forbes 2023 Best Midsize Employers list! This ranking is meaningful because it is determined by GEHA employees. It represents the positive culture we have established which in turn impacts the experience of our members and communities we serve. View the full list here: https://www.forbes.com/lists/best-midsize-employers Social Media Participation Guidelines: www.geha.com/social

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