WHY JOIN ALO?
Mindful movement. It’s at the core of why we do what we do at Alo—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.
OVERVIEW
This position will support Alo’s brand protection strategy with a focus on identifying, removing, and seizing counterfeit and unauthorized products across all global markets. This work will be done in partnership with domestic and global vendors and will manage brand protection efforts at retail stores, manufacturing sites, and online platforms. The role will also assist legal counsel in the prosecution of related civil and criminal matters, where applicable.
This is a hybrid role based in the Los Angeles area.
RESPONSIBILITIES
- Execute global Brand Protection Strategy as part of Alo’s legal team, reporting into the Director of Intellectual Property.
- Lead Alo’s Brand Protection efforts by collaborating with senior internal stakeholders and cross-functional experts in Legal, Manufacturing, Supply, Product and Sales to support anti-counterfeiting efforts and related enforcement efforts.
- Develop and implement data-driven strategies for brand enforcement including recommending innovative solutions to achieve the Company’s brand protection goals.
- Manage strategic relationships with customs authorities, police agents, and online marketplaces around the world to facilitate successful risk analysis and enforcement.
- Take the lead in monitoring and responding to the unauthorized resale of Alo products on third party marketplaces including conducting investigations and escalating as needed.
- Assess the credibility of market leaders within the space to ensure Alo continues to partner with the top technology providers for enhanced security measures and effective collaboration.
- Represent Alo by attending relevant IP enforcement meetings, conventions, industry association meetings, and training programs to enhance product intelligence and build strong relationships with external contacts.
- Serve as a subject matter expert for all global and internal Customer Service departments regarding counterfeit products or suspicious online activity.
- Develop and deliver ongoing anti-counterfeiting educational and training seminars for internal stakeholders, and when appropriate, for agents, law enforcement, and other agencies.
QUALIFICATIONS
- 5+ years in a full-time role dedicated to anti-counterfeiting enforcement and brand protection.
- Proficient understanding of civil and criminal law related to intellectual property including trademark strategy, prosecution and use requirements.
- Experience collaborating effectively with law enforcement agencies, customs, investigators, agencies, and law firms.
- Sensitivity to and practical knowledge of working with individuals from a variety of backgrounds.
- Willingness to take initiative.
- Ability to work flexible hours.
The base salary range for this position is $100,000-$130,000 per year which represents the current range for the base salary for this exempt position. Please note that actual salaries will vary based on factors including but not limited to location, experience, and performance. As such, on occasion and when applicable, there is the possibility that the final, agreed-upon base salary may be outside of the upper end of the range. Please also note the range listed is just one component of the company’s total rewards package for exempt employees. Other rewards may include performance bonuses, long term incentives, a PTO policy, and many other progressive benefits.
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What We Do
Mindful movement. It’s at the core of why we do what we do at Alo—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.
That’s why we started Alo —to spread good: to anyone who is experiencing the transformative power of yoga, to the world’s best yogis who wear Alo to practice because it’s the only line that actually elevates their practice, to the celebrities and the fashion-forward who wear Alo because it’s the perfect street brand, comfortable, contemporary and decidedly not just for the mat.
Creating garments that carry over to the street, into a life lived consciously, takes mindful movement one step further: a beautiful life celebrated with beautiful design. Capturing what’s trending in contemporary fashion with both the women’s and men’s collections makes it so Alo can travel beyond the studio. Luxury meets performance in every collection.
Mindful movement carries over to life at Alo, where there’s a solar-powered office, yoga five days a week for employees at our on-site gym, electric-car charging stations, an advanced recycling program that reduces waste to that of a small household, and meetings outside by the fountains in our meditative Zen garden. We have a gong. And we use it. Our stores are designed to be places to commune—people and ideas mingle over organic juice, kombucha and coffee. And the airy yoga studio and roof deck at our Beverly Hills flagship store is where it’s really happening. There’s even a super-sized cosmic mural on one wall—come by for some astral travel (or just to take an Instagram pic).
