The Role
Lead Trendyol Luxe’s end-to-end brand communication strategy, positioning, and 360-degree campaigns. Manage ATL and BTL media planning, agency relationships, creative operations, visual and content quality across digital platforms, and cross-functional execution across media, influencer, CRM, product, and marketplace teams. Analyze market trends, competitors, and campaign performance to develop strategic plans and post-campaign reports while coordinating contracts, payments, timelines, and deliverables.
Summary Generated by Built In
About the Team
At Trendyol Growth, we align pricing, discount, and marketing strategies to drive sustainable and scalable growth. We work cross-functionally with teams like Product, Category, and Operations to uncover opportunities and deliver impact. With a strong learning culture and data-driven mindset, we grow together — as individuals and as a team.
About The Role
As the Brand Professional, you will define and spearhead the end-to-end Luxe communication strategy and brand positioning to drive cohesive 360-degree campaigns across all touchpoints. You will oversee comprehensive media planning and agency execution across ATL and BTL channels while orchestrating cross-functional initiatives across digital, influencer, CRM, and marketplace teams. In this role, you will govern visual and content excellence across the app and web platforms, continuously elevating aesthetic standards while managing daily creative operations. Utilizing competitor intelligence and market trends, you will translate quantitative insights into strategic marketing plans and detailed post-campaign performance analyses.
Responsibilities
- Planning & executing 360 degree communication in alignment with brand marketing strategy, overseeing media planning & agency execution (ATL & BTL).
- Defining end-to-end Luxe communication strategy, brand positioning, and Brand House guidelines.
- Managing daily operations of content planning, tracking and reporting
- Organizing contract and payment processes together with relevant parties
- Managing third party accounts, creative agencies, timelines and deliverables; finding new ways to constantly raise the bar
- Monitors and analyzes trends, industries and markets
- Being responsible for all visual materials on Trendyol app & website, consistently improving visuals, and coordinating cross-functional execution across all 360° channels (incl. media, digital, influencer, CRM) to ensure brand message consistency.
- Meeting all internal and external visual & content needs of different teams such as product, marketplace
- Tracking on new campaigns of competitors, market conditions and preparing competitive analysis both locally globally to shape plans and processes
- Preparing detailed performance reports across all 360° channels post-campaign.
Expected Qualifications
- Bachelor's or Master’s Degree from a reputable university preferably in Engineering, Management, Economics and other related departments
- At least 6 years of brand management experience in either E-commerce, FMCG, retail, banking /finance or fashion sector, preferably in an international setting
- Previous experience in project management
- Data-driven and result-oriented
- Team-oriented with strong interpersonal skills
- Having strong communication skills and seeking pursuit of creativity
- Ability to multitask, prioritize tasks and coordinate different parties of the projects
- Ability to deliver fast, business-focused output of excellent quality
- A great initiative taker, ability to initiate projects through ideas that have high business contribution
- Analytical thinker, high achiever, strategic thinker, high sense of responsibility, proactive and a practical thinker
- Ability to conflict management, negotiation and persuasion.
What We Offer
- Hybrid working model with flexibility: a schedule that helps you find the right balance between flexibility and team bonding, including work-from-abroad opportunities and a summer working model.
- Customisable FlexBenefits budget: Adjust your daily meal allowance, choose your health insurance package (and extend it to your spouse or children), and pick from additional benefits like fuel support or Trendyol shopping credits.
- Well-being support: Access to location-based in-house doctors, as well as psychologist and dietitian support, and HPV vaccination provision.
- Personalised training allowance and learning opportunities: Use your annual budget for any training or conference of your choice, explore our Learning Management System (LMS) anytime, and join in-person learning sessions offered throughout the year.
- Responsibility from day one: Take full ownership from the start in a culture where every voice is heard and valued.
- A diverse, international team: Collaborate with global peers across our offices in Berlin, Amsterdam, Dubai, and beyond, in a startup-spirited and collaborative environment.
- Opportunities to grow with the best: Tackle meaningful challenges, develop through hands-on experience, and grow with the support of expert guidance and global mentoring.
- Meaningful connections beyond tasks: Be part of team rituals, events, and social activities that help us stay connected and inspired.
Take the Next Step
If this role excites you, apply today, we look forward to taking the next step with you.
Want to get to know the team better first? Explore our Career Website, LinkedIn, or YouTube to learn more about #LifeatTrendyol and how we work.
Skills Required
- Bachelor’s or Master’s degree, preferably in Engineering, Management, Economics, or a related field
- At least 6 years of brand management experience in e-commerce, FMCG, retail, banking and finance, or fashion
- Experience working in an international setting
- Previous project management experience
- Data-driven and results-oriented approach
- Strong teamwork and interpersonal skills
- Strong communication skills and creativity
- Ability to multitask, prioritize, and coordinate multiple parties and projects
- Ability to deliver fast, business-focused, high-quality output
- Initiative-taking ability to launch high-impact projects
- Analytical, strategic, proactive, practical, and high-achieving mindset
- Conflict management, negotiation, and persuasion skills
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The Company
What We Do
We were founded in 2010 with a dynamic and agile start-up spirit. Since then, we have grown into a decacorn, backed by Alibaba, General Atlantic, Softbank, Princeville Capital, and several sovereign wealth funds. We believe that technology is the driver; e-commerce is the outcome. Thanks to our dedicated team, we are one of the top five e-commerce companies in EMEA and one of the fastest-growing e-commerce companies in the world! We deliver more than 1.5 million packages every day across 27 countries. We offer our 30 million customers a flawless shopping experience. Dreaming big is in our DNA: We're gearing up to be the leading global e-commerce platform. As a dynamic and passionate company, we are constantly growing with Trendyol Tech, one of the top R&D centres; Trendyol Express, the fastest growing delivery network; Dolap, the largest second-hand goods platform; and Trendyol Go, our instant food and grocery delivery service. And we’re not done yet! Now, we are on a journey to expand the positive impact we create to international markets. We opened our first international office in Berlin in May 2022 and Amsterdam followed in October 2022 and may others are on the way.
