Brand President - FEP

Reports To: CEO / Group President

The Brand President is responsible for the overall performance, growth, and strategic direction of a restaurant brand or portfolio. This role holds full P&L accountability and leads cross-functional teams across operations, marketing, culinary, development, and finance to drive profitable growth, brand consistency, and operational excellence.

Strategic Leadership

• Define and execute brand vision, growth strategy, and market expansion plans

• Identify new revenue streams, partnerships, and development opportunities

Financial Performance

• Own full P&L; drive sales, EBITDA, and unit-level profitability

• Establish KPIs and performance metrics; lead data-driven decision making

Operations

• Oversee multi-unit operations to ensure consistent execution, food quality, and guest experience

• Improve labor efficiency, cost controls, and overall unit economics

Brand & Marketing

• Protect and evolve brand positioning across all guest touchpoints

• Partner with marketing on campaigns, digital strategy, and customer engagement

People Leadership

• Build and lead a high-performing leadership team (VPs/Directors)

• Drive talent development, succession planning, and culture

Development & Growth

• Partner on site selection, new unit openings, and remodel initiatives

• Support franchise relationships and performance where applicable

• 15+ years in restaurant, hospitality, or multi-unit retail leadership

• Proven success with multi-unit P&L ownership and scaling operations

• Experience in growth, turnaround, or brand transformation environments

• Strong leadership of senior teams and cross-functional organizations

• Deep understanding of operations, finance, and brand management

• Strategic & Financial Leadership

• Operational Excellence

• Brand Stewardship

• Talent Development

• Data-Driven Decision Making