Brand Performance Director (Insights and Analytics)

Posted 8 Days Ago
Be an Early Applicant
Dubai
7+ Years Experience
Consulting
The Role
As the Brand Performance Director, you will lead client projects, managing market research studies from design to analysis. You will mentor junior members, collaborate with cross-functional teams, and ensure client satisfaction through quality deliverables. This role requires extensive experience in research methodologies and analytical tools, alongside excellent communication skills in English and Arabic.
Summary Generated by Built In

Landor is looking for a Brand Performance Director to join our Riyadh studio. Could this be you?

 

We are Landor. 

World-leading brand specialists. 

Consulting. Design. Experience. 
 
Connecting business strategy to brand. 

Bringing every facet of brand to life. 

Creating brand-led experiences for talent & customers.​​ 

United in our drive to make a positive difference. 

Proudly part of WPP. 

We build brands, designed to transform. 

Our Landor Group also includes leaders in sonic branding amp,  

workspace & architectural design experts BDG 

and award-winning motion specialists ManvsMachine. 

 

What you’ll do 

  • This position will be partnering closely with our Dubai studio, but will be based in our campus in Riyadh as we continue to grow our offering in the KSA.
  • Lead multiple client projects, primarily in the Middle East and Africa, leveraging various research methodologies (quantitative and qualitative), statistical tools (Conjoint, Regression, Cluster analysis, Financial Modelling), and strategic frameworks.
  • Manage all phases of market research studies, from translating client challenges into research design to developing questionnaires, briefing teams, supervising fieldwork, performing quality checks, analyzing data, and creating actionable insights and reports.
  • Develop market/sector and financial forecast models.
  • Deliver compelling presentations and recommendations on a variety of branding topics, sharing insights through succinct syntheses and compelling stories.
  • Ensure overall deliverable quality, timeliness, and client satisfaction.
  • Strategically manage client relationships and projects, including stakeholder management, execution, analysis, vendor management, and team management.
  • Lead and mentor junior members of the Brand Performance team across the region.
  • Collaborate with cross-functional teams (brand strategists, organizational culture experts, creative designers) to deliver data-driven insights and recommendations.
  • Support the development and growth of the Brand Performance offer across topics, markets, and sectors in the Middle East and Africa.
  • Drive commercial growth for Brand Performance across the Middle East and Africa region.

What you’ll need

  • Extensive experience across a range of research methodologies (Quantitative & Qualitative) and analytical tools (Conjoint, Regression, Cluster, Brand Valuation).
  • Expertise and demonstrable experience working in the KSA.
  • Current or previous experience working at a CMI or CMK Director level for at a leading market research agency, client-side (corporate or consumer brands), or a business consulting organization.
  • Excellent verbal and written communication skills in English.
  • Native Arabic language proficiency.
  • Excellent presentation and storytelling skills.
  • Exceptional attention to detail.
  • A collaborative and team-oriented approach.
  • A driven and highly motivated work ethic.
  • A willingness to step outside of your comfort zone.
  • A strong balance of thought and action, with a passion for understanding client businesses and arriving at strategic, research-backed solutions.
  • Analytical and critical thinking skills, with an expert-level understanding of brand and marketing.
  • Proven experience leading large, complex research and strategic insights projects.
  • Inherent curiosity and innovative thinking, with the ability to see the big picture and explore possibilities with clients.
  • Results-focused, data-driven approach grounded in firm strategy.

Our commitment to diversity and inclusion 

We believe diversity brings creativity, which is at the heart of everything we do. We are actively engaging in creating an environment free of discrimination.  

Landor is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee based on race, colour, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, gender identity or expression, sexual orientation or marital status. 

#LI-DNI #LI-DNP 

The Company
Chicago, IL
622 Employees
On-site Workplace
Year Founded: 1941

What We Do

A global leader in brand consulting and design, Landor helps clients create agile brands that thrive in today’s dynamic, disruptive marketplace. Our work enables top brands—from Barclays to BMW and Tide to Taj—to stand for something while never standing still.
Landor’s branding services include strategy and positioning, identity and design, motion graphics, brand architecture, prototyping, innovation, naming and verbal identity, research and analytics, environments and experiences, engagement and activation, and interactive and media design.
Founded by Walter Landor in 1941, Landor pioneered many of the research, design, and consulting methods that are now standard in the branding industry. Today, Landor has 26 offices in 19 countries, working with a broad spectrum of world-famous brands. Clients include Alitalia, Barclays, Bayer, BBC, BMW, BP, Cracker Barrel Old Country Store, FedEx, GE, Kraft Heinz, Huawei Technologies, Marriott International, Nike, Pernod Ricard, Procter & Gamble, S&P Global, Samsung, Sony, and Taj Group. Landor is a member of WPP, the world's largest marketing and communications firm.

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