The Role
Own FMCG category monetization and revenue targets, develop category plans and brand playbooks, build and expand brand partnerships, negotiate budgets, set targets for category KAMs, manage performance through data and dashboards, and coordinate with sales, product, creator, and marketing teams. The role combines commercial strategy, hands-on analytics, partnership development, and go-to-market execution.
Summary Generated by Built In
Brand Partnership Lead - FMCG
Wishlink is on a mission to revolutionize the creator economy and redefine how people shop. We're all about providing every user with a highly personalized shopping experience guided by creators, so they can find exactly what they want, in a very short time, while improving their online shopping experience severalfold. We are shaping a new era at the intersection of two of the most prominent aspects of the internet- e-commerce and social media.
Wishlink was founded by 3 friends from college, Chandan, Shaurya, and Divyansh, with a shared passion to solve real-world problems at scale and consume content for hours (XD). We started Wishlink in January 2022 when we discovered products on social media that we wanted to buy but could not (in some cases, actually did)! We are based out of Gurugram. We have recently raised a series B round of $17.5M backed by leading global investors including Vertex Ventures SE Asia & India, Fundamentum, and Elevation Capital.
The way people shop online is changing. Users are tired of spending hours browsing humongous catalogs on eCommerce marketplaces just to find a single piece of apparel they like. They need curation, and they need trusted reviews - which is what Wishlink is bringing with the help of content creators. Wishlink is at the forefront of this change, enabling users to shop in an easier and more exciting way.
Immense ScaleIn just 3 years of existence, Wishlink is used by over 900k users daily to discover and shop products online. This number has grown over 3x in the last 4 months.
Stellar TeamWishlink is all about its people. Our team is young and energetic, come from stellar backgrounds, and are dedicated towards a common goal. Also, we have a LOT of fun!
We have grown remarkably in the last 3 years and are doing a monthly GMV of over Rs. 300cr. We are working with over 50,000 content creators and 300+ brands and eCommerce marketplaces including Amazon, Flipkart, Myntra, Nykaa, Ajio, H&M, Savana (Urbanic), Only, Vero Moda, Libas, Aurelia, Mama Earth, and many more.
Wishlink presents an exciting opportunity for you to contribute to and grow within the creator-enabled eCommerce space, have the chance to work at an emerging consumer-tech startup and be an integral part of this dynamic journey.
What would you be doing?
- Own the monetization P&L — set and deliver the growth and revenue target across your category, and be accountable for the number end to end.
- Build the category annual plans — bottom-up targets by category and brand, the assumptions behind them, and the quarterly milestones that make the annual number credible. Own the re-forecast when reality moves.
- Build the category strategy and brand playbook — decide which categories and brands to prioritize, how to price and package solutions, what the pitch is, and what the reachout motion looks like at scale. Turn what works into something repeatable, not a series of one-off wins.
- Hunt and farm brand budgets — build the pipeline from the ground up, run the outreach, negotiate deals, and grow spend from existing brands season over season. You'll be as comfortable opening a cold brand as expanding a live one.
- Set and drive targets across teams — translate the category plan into clear targets for the respective category KAMs, align them on the why, and run the review cadence that keeps everyone honest against the number.
- Run the category on data — build the metrics and dashboards that matter, use them to spot opportunities and diagnose problems, and translate analysis into decisions (not just charts).
- Partner cross-functionally — work with sales, product, creator, and marketing teams to execute your plan when you don't directly control every lever.
- Shape how we monetize — as an early owner, define the playbook for categories that others will build on.
- 5–7 years in category management at an FMCG / CPG or beauty & personal care (BPC) brand, or on the e-commerce / quick-commerce / marketplace side.
- A track record of owning a commercial or revenue number — ideally monetization, ad revenue, or retail media (not only supply, assortment, or vendor management).
- Experience planning a target bottom-up and then landing it across teams you don't directly manage.
- Strong, hands-on data and analytics ability — comfortable in Excel/Sheets and BI tools, and able to manipulate data yourself rather than relying entirely on an analyst.
- Proven experience building business partnerships and alliances — sourcing, negotiating, and growing brand relationships.
- Strategic and hands-on in equal measure — you can set the plan and also do the work in a lean, fast-moving environment.
- Strong commercial judgment and communication — able to influence stakeholders and make sound trade-off calls.
- Experience with retail media or ad-monetization products on a platform/marketplace.
- Exposure to the creator, influencer, or affiliate-commerce ecosystem.
- Have built a monetization or GTM motion from scratch before.
- Full ownership of a category's monetization — not a slice of it.
- A rare role that genuinely blends strategy, hands-on data, and partnerships.
- High-growth stage with room to shape how the category is built.
- We are committed to providing the best environment for you to thrive in. To help with this, we have the following benefits available for all our employees.
- Competitive Salary, Generous ESOPs, and Relocation Bonus
- Learning & Development Programs with a Dedicated Budget
- Company sponsored newsletters and books
- ChatGPT Subscription
- Regular Team Outings
- Discounted Health Plans & Gym Memberships
- Industry insights on growing your social media if you are a (aspiring) creator
Explore our Creator App: iOS | Android
Explore our Shopping App:iOS | Android
LinkedIn Page: Wishlink
Team
Shaurya Gupta - Founder & CEO
Divyansh Ameta - Founder & COO
Chandan Yadav - Founder & CTO
Brand Team
Jayana Jain
Avilasha Borthakur
Jailata Yadav
Dhanish Shetty
Aanchal Jain
Anshuman Sahay
Raghaw Jhunjhunwala
Skills Required
- 5–7 years of experience in category management at an FMCG, CPG, or beauty and personal care brand, or in e-commerce, quick-commerce, or marketplace businesses.
- Track record of owning a commercial or revenue number, ideally monetization, advertising revenue, or retail media.
- Experience building bottom-up targets and delivering them across teams without direct management authority.
- Strong hands-on data and analytics skills, including Excel or Sheets and business intelligence tools.
- Experience building business partnerships and alliances, including sourcing, negotiating, and growing brand relationships.
- Ability to operate strategically and hands-on in a lean, fast-moving environment.
- Strong commercial judgment and communication skills, including stakeholder influence and trade-off decisions.
- Experience with retail media or advertising monetization products on a platform or marketplace.
- Exposure to creator, influencer, or affiliate-commerce ecosystems.
- Experience building a monetization or go-to-market motion from scratch.
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The Company
What We Do
At Wishlink, we aim to define new charters at the intersection of two of the most prominent aspects of the internet: e-commerce and social media. Wishlink makes acquiring customers and driving sales via creators easy, trackable and efficient for the brands. Wishlink provides creators with opportunities to collaborate with the brands they genuinely love. We equip creators with their personalized links where they can tag products with their social media posts, create curated collections of their favorite products - and make it easy for their community to shop. 👉🏻 Empowering creators to monetize their content effectively and drive genuine value for their community as well as the brands. 👉🏻Enabling brands to efficiently work with creators at scale. Quick setup, measurable & positive ROI and outcome based payouts. 👉🏻 Assisting customers to discover and shop their favorite creator's recommendations seamlessly.
