Brand Partnerships Director - CAA Hockey

Posted 2 Days Ago
Be an Early Applicant
Los Angeles, CA, USA
In-Office
122K-143K Annually
Senior level
Digital Media
The Role
Lead development and execution of off-ice partnership strategies for CAA Hockey clients. Identify and close brand partnerships, manage end-to-end sales, build and maintain relationships with brands, teams, agencies and internal partners, ideate creative visibility strategies, and stay current on market trends to grow clients' commercial opportunities.
Summary Generated by Built In

Job Description

Who We Are

Creative Artists Agency (CAA) is the leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, licensing, media finance, consumer investing, fashion, trademark licensing, and philanthropy.  Distinguished by its culture of collaboration and exceptional client service, CAA’s diverse workforce identifies, innovates, and amplifies opportunities for the people and organizations that shape culture and inspire the world.  The trailblazer of the agency business, CAA was the first to build a sports business, create an investment bank, launch a venture fund, found technology start-up companies, establish a philanthropic arm, build a business in China, and form a brand marketing services division, among other innovations.

The Department

CAA Hockey is a full-service agency that sees the big picture. Our outstanding track record servicing our clients, negotiating contracts on behalf of the game's most exciting talent is matched by our ability to connect our clients with expert resources off-ice to support player development, health awareness and advocacy, endorsements, social media strategy, and philanthropic initiatives. We recognize that lasting professional, financial and personal success depends on the strength of our client relationships. We are closely connected with all of our players and their families to understand their individual ambitions both on and off the ice, and develop the right strategies to realize them. And as part of CAA, the world's leading entertainment and sports agency, we are positioned to provide our clients meaningful connections and opportunities beyond traditional athlete representation.

The Position

CAA Hockey is seeking a Brand Partnerships Director to work alongside Hockey Leadership in guiding the Off-Ice division of our Hockey business.  This person will be responsible for driving off-ice opportunities for clients by developing strategic partnerships with brands, sponsors, and media partners. The ideal candidate is creative, efficient, relationship-driven, and experienced in athlete marketing and brand development, with a proven ability to cultivate opportunities and close deals.

Responsibilities

  • Develop partnership strategies for CAA Hockey clients

  • Identify new brand partnerships, endorsements, and marketing deals for clients

  • Drive end-to-end sales process, from prospecting to execution

  • Establish and maintain relationships with clients, brands, teams, CMOs, agencies, sponsors, and media partners

  • Collaborate with On-Ice Agents and internal partners to execute on client marketing initiatives

  • Develop relationships throughout CAA to identify and create additional opportunities for clients

  • Ideate creative strategies to grow client visibility and commercial opportunities

  • Stay current on market trends, athlete marketing opportunities, emerging platforms, and brand partnership strategies

Qualifications

  • 6-8 years of experience in sports marketing, athlete marketing, brand partnerships, or talent representation

  • Strong background in partnership development, negotiations, and client servicing

  • Outstanding communication, organizational, and relationship-building skills

  • Established network across brands, agencies, and the sports marketing industry

  • Hockey industry knowledge preferred

  • Entrepreneurial mindset with the ability to thrive in a fast-paced environment

Location
This role is hybrid (4 days a week), based in our Los Angeles office.
 
Compensation
The annual base salary for this position is in the range of $122,000-$143,000 in Los Angeles, CA. This position is also eligible for benefits and a discretionary bonus. Ultimately, the salary may vary based upon, but not limited to, relevant experience, time in the role, business sector, and geographic location, among other criteria. Please talk with a CAA Recruiter to learn more.
 

Creative Artists Agency, LLC (the “Company”) is committed to a policy of Equal Employment Opportunity and will not discriminate on the basis of race (inclusive of traits historically associated with race, including hair texture and protective hairstyles), color, religion, creed, gender or sex (including pregnancy, childbirth, breastfeeding or related medical conditions), national origin, ancestry, age, physical disability, mental disability, medical condition, genetic information, family and medical care leave status, military or veteran status, marital status, family status, sexual orientation, gender identity, gender expression, political affiliation, an employee’s or their dependent’s reproductive health decision making (e.g., the decision to use or access a particular drug, device or medical service), or any other characteristic protected by applicable law.

The absence of a permanent address is not a bar to employment. The Company does not discriminate against individuals based on housing status, including the absence of a fixed address.The Company also complies with the Americans with Disabilities Act and applicable state and local laws with regard to providing reasonable accommodation for qualified individuals with disabilities.

CAA does not accept unsolicited resumes from third-party recruiters unless they were contractually engaged by CAA to provide candidates for a specified opening. Any such employment agency, person or entity that submits an unsolicited resume does so with the acknowledgement and agreement that CAA will have the right to hire that applicant at its discretion without any fee owed to the submitting employment agency, person or entity.

Skills Required

  • 6-8 years of experience in sports marketing, athlete marketing, brand partnerships, or talent representation
  • Strong background in partnership development, negotiations, and client servicing
  • Experience driving end-to-end sales process, from prospecting to execution
  • Outstanding communication, organizational, and relationship-building skills
  • Established network across brands, agencies, and the sports marketing industry
  • Hockey industry knowledge
  • Entrepreneurial mindset with ability to thrive in a fast-paced environment
  • Ability to collaborate with On-Ice Agents and internal partners to execute client marketing initiatives
  • Hybrid work based in Los Angeles office (4 days per week)

Creative Artists Agency Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Creative Artists Agency and has not been reviewed or approved by Creative Artists Agency.

  • Healthcare Strength Healthcare coverage is considered robust, including medical, dental, and vision, with HSA/FSA options available. Feedback suggests this core coverage stands out as a strong element of the package.
  • Leave & Time Off Breadth Time off includes paid holidays, vacation, sick leave, and a late‑December company shutdown. Feedback suggests this shutdown meaningfully boosts practical time away from work.
  • Wellbeing & Lifestyle Benefits Unique industry access—such as screenings, event tickets, and on‑site showcases—adds meaningful lifestyle value. Everyday perks like casual atmosphere, drinks, and parking are also cited as positives.

Creative Artists Agency Insights

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The Company
HQ: Los Angeles, CA
3,595 Employees

What We Do

Creative Artists Agency (CAA) is the leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, media finance, consumer investing, fashion, trademark licensing, and philanthropy. Distinguished by its culture of collaboration and exceptional client service, CAA’s diverse workforce identifies, innovates, and amplifies opportunities for the people and organizations that shape culture and inspire the world. The trailblazer of the agency business, CAA was the first to build a sports business, create an investment bank, launch a venture fund, found technology start-up companies, establish a philanthropic arm, build a business in China, and form a brand marketing services division, among other innovations. Named Most Valuable Sports Agency by Forbes for eight consecutive years, CAA represents more than 2,000 of the world’s top athletes in football, baseball, basketball, hockey, soccer, in addition to coaches, on-air broadcasters, and sports personalities and works in the areas of broadcast rights, corporate marketing initiatives, social impact, and sports properties for sales and sponsorship opportunities. Founded in 1975, CAA is headquartered in Los Angeles, and has offices in New York, Nashville, Memphis, Chicago, Miami, London, Munich, Geneva, Stockholm, Shanghai, and Beijing, among other locations globally. For more information, please visit www.caa.com.

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