Who We Are
Creative Artists Agency (CAA) is the leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, licensing, media finance, consumer investing, fashion, trademark licensing, and philanthropy. Distinguished by its culture of collaboration and exceptional client service, CAA’s diverse workforce identifies, innovates, and amplifies opportunities for the people and organizations that shape culture and inspire the world. The trailblazer of the agency business, CAA was the first to build a sports business, create an investment bank, launch a venture fund, found technology start-up companies, establish a philanthropic arm, build a business in China, and form a brand marketing services division, among other innovations.
The Department
CAA Hockey is a full-service agency that sees the big picture. Our outstanding track record servicing our clients, negotiating contracts on behalf of the game's most exciting talent is matched by our ability to connect our clients with expert resources off-ice to support player development, health awareness and advocacy, endorsements, social media strategy, and philanthropic initiatives. We recognize that lasting professional, financial and personal success depends on the strength of our client relationships. We are closely connected with all of our players and their families to understand their individual ambitions both on and off the ice, and develop the right strategies to realize them. And as part of CAA, the world's leading entertainment and sports agency, we are positioned to provide our clients meaningful connections and opportunities beyond traditional athlete representation.
The Position
CAA Hockey is seeking a Brand Partnerships Director to work alongside Hockey Leadership in guiding the Off-Ice division of our Hockey business. This person will be responsible for driving off-ice opportunities for clients by developing strategic partnerships with brands, sponsors, and media partners. The ideal candidate is creative, efficient, relationship-driven, and experienced in athlete marketing and brand development, with a proven ability to cultivate opportunities and close deals.
Responsibilities
Develop partnership strategies for CAA Hockey clients
Identify new brand partnerships, endorsements, and marketing deals for clients
Drive end-to-end sales process, from prospecting to execution
Establish and maintain relationships with clients, brands, teams, CMOs, agencies, sponsors, and media partners
Collaborate with On-Ice Agents and internal partners to execute on client marketing initiatives
Develop relationships throughout CAA to identify and create additional opportunities for clients
Ideate creative strategies to grow client visibility and commercial opportunities
Stay current on market trends, athlete marketing opportunities, emerging platforms, and brand partnership strategies
Qualifications
6-8 years of experience in sports marketing, athlete marketing, brand partnerships, or talent representation
Strong background in partnership development, negotiations, and client servicing
Outstanding communication, organizational, and relationship-building skills
Established network across brands, agencies, and the sports marketing industry
Hockey industry knowledge preferred
Entrepreneurial mindset with the ability to thrive in a fast-paced environment
Location
This role is hybrid (4 days a week), based in our Los Angeles office.
Compensation
The annual base salary for this position is in the range of $122,000-$143,000 in Los Angeles, CA. This position is also eligible for benefits and a discretionary bonus. Ultimately, the salary may vary based upon, but not limited to, relevant experience, time in the role, business sector, and geographic location, among other criteria. Please talk with a CAA Recruiter to learn more.
Skills Required
- 6-8 years of experience in sports marketing, athlete marketing, brand partnerships, or talent representation
- Strong background in partnership development, negotiations, and client servicing
- Experience driving end-to-end sales process, from prospecting to execution
- Outstanding communication, organizational, and relationship-building skills
- Established network across brands, agencies, and the sports marketing industry
- Hockey industry knowledge
- Entrepreneurial mindset with ability to thrive in a fast-paced environment
- Ability to collaborate with On-Ice Agents and internal partners to execute client marketing initiatives
- Hybrid work based in Los Angeles office (4 days per week)
Creative Artists Agency Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Creative Artists Agency and has not been reviewed or approved by Creative Artists Agency.
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Healthcare Strength — Healthcare coverage is considered robust, including medical, dental, and vision, with HSA/FSA options available. Feedback suggests this core coverage stands out as a strong element of the package.
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Leave & Time Off Breadth — Time off includes paid holidays, vacation, sick leave, and a late‑December company shutdown. Feedback suggests this shutdown meaningfully boosts practical time away from work.
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Wellbeing & Lifestyle Benefits — Unique industry access—such as screenings, event tickets, and on‑site showcases—adds meaningful lifestyle value. Everyday perks like casual atmosphere, drinks, and parking are also cited as positives.
Creative Artists Agency Insights
What We Do
Creative Artists Agency (CAA) is the leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, media finance, consumer investing, fashion, trademark licensing, and philanthropy. Distinguished by its culture of collaboration and exceptional client service, CAA’s diverse workforce identifies, innovates, and amplifies opportunities for the people and organizations that shape culture and inspire the world. The trailblazer of the agency business, CAA was the first to build a sports business, create an investment bank, launch a venture fund, found technology start-up companies, establish a philanthropic arm, build a business in China, and form a brand marketing services division, among other innovations. Named Most Valuable Sports Agency by Forbes for eight consecutive years, CAA represents more than 2,000 of the world’s top athletes in football, baseball, basketball, hockey, soccer, in addition to coaches, on-air broadcasters, and sports personalities and works in the areas of broadcast rights, corporate marketing initiatives, social impact, and sports properties for sales and sponsorship opportunities. Founded in 1975, CAA is headquartered in Los Angeles, and has offices in New York, Nashville, Memphis, Chicago, Miami, London, Munich, Geneva, Stockholm, Shanghai, and Beijing, among other locations globally. For more information, please visit www.caa.com.








