Brand & Partnerships Manager/ Lead (Kiseki product in Japan)

Posted 8 Days Ago
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Tokyo
3-5 Years Experience
Artificial Intelligence • Machine Learning • Social Media • Software • App development
The Role
The Brand & Partnerships Manager will develop and implement brand marketing strategies for Kiseki, focusing on establishing a strong reputation in the Japanese market, building relationships with partners, optimizing communication channels, and conducting market analysis to enhance brand visibility.
Summary Generated by Built In

Social Discovery Group (SDG) is a global technology company that builds apps at the intersection of dating, social, and entertainment. The company's portfolio includes 70 social discovery platforms with a focus on AI, game mechanics, and video streaming. We actively support and invest in social discovery startups worldwide through our CVC fund.
More than 500 million people in 150 countries enjoy our products, and we strive to have ten times as many.
SDG invests 
in social discovery technology startups around the world. Our Investments include Open AI, Patreon, Flo, RAW, EVA AI, Clubhouse, Magnet, Woebot, Flure, Astry, Coursera, Academia, Harbour, Space, Auto1, DocSend, AppAnnie, Rapyd, Boom Supersonic, Trading, View, K-Health and many others.
We solve the problem of loneliness, isolation, and disconnection with the help of digital reality.
Our digital nomad team of more than 1200 professionals works all over the world. Together, we are solving the prevalent problem of loneliness and shaping Social Life 3.0 — a new digital reality where people will be able to fulfil their needs for communication and attention from other people and artificial life forms.
Our teams of digital nomads live and work remotely from Cyprus, Malta, the USA, Thailand, Indonesia, Hong Kong, Japan, Australia, Poland, Israel, Turkey, Latvia and many others.

We are looking for a Brand & Partnerships Manager to join Kiseki, our product in Japan. 

Kiseki.com is a global dating platform that connects Japanese singles with individuals from around the world. The website provides a safe and secure environment for users to create profiles, search for compatible matches, and communicate with potential partners. Kiseki.com focuses on creating meaningful connections and helping users find long-term relationships. The platform also offers features such as personalized matchmaking and language translation services to facilitate connections between individuals from different cultural backgrounds. Kiseki.com aims to bridge the gap between Japanese singles and international dating opportunities.

Your main tasks will be:

    • Developing and implementing a brand marketing strategy for Kiseki;
    • Establishing a strong and reliable brand of international dating in the Japanese market;
    • Building a strong and trustworthy reputation among our target audience;
    • Create and build long-term relationships with partners (creators, influencers, and agencies); 
    • Create and optimize communication within retention channels; 
    • Develop and support own media (blog, social media channels);
    • Build and manage a community;
    • In-depth and continuous analysis of indicators, optimization, and efficiency growth;
    • Working with creatives: developing creative concepts, working with the design department, setting and accepting tasks;
    • Market and competitor activities analysis;
    • Monitoring results and analytics of campaigns to provide feedback and insights for future initiatives;
    • Testing new approaches and competitors analysis;

    We expect from you:

    • At least 4-5 years of proven track record in developing and executing brand strategies tailored specifically for the local market.
    • Extensive experience in building and managing partnerships with key stakeholders, including local brands, agencies, and influencers.
    • Knowledge of the Japanese media landscape and proficiency in leveraging various channels (traditional and digital) for brand promotion.
    • Strong analytical skills with the ability to interpret market trends and consumer insights to drive brand growth and market penetration.
    • Exceptional communication and negotiation skills, with the ability to collaborate effectively with cross-functional teams both locally and globally.
    • Previous experience in a similar role within the Japanese market, preferably in the B2C digital products.
    • Fluency in Japanese language (ideally native) with a strong understanding of Japanese culture and business etiquette, Fluency in English.

      What do we offer:

      • 28 vacation days, sick leaves and 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave.
      • Bonuses up to $5000 for recommending successful applicants for positions in the company.
      • Full payment for professional training, international conferences and meetings.
      • Corporate discount for English lessons.
      • Health benefits.
      • Public transport expenses compensation: while travelling to the office. 
      • Internal gamified gratitude system: receive bonuses from colleagues and exchange them for time off, merch, team building activities, massage certificates, etc. 

      Sounds good? Join us now! 

      The Company
      676 Employees
      Remote Workplace
      Year Founded: 1991

      What We Do

      Social Discovery Group is the world's largest group of social discovery companies. We solve the problem of loneliness, isolation, and disconnection with the help of digital reality. Our products are already used by more than 250 million users in 100 countries around the world. We strive to have 10 times as many.

      We invest in social discovery technology startups around the world. Our portfolio of investments includes: Open AI, Flo, EVA AI, Patreon, Clubhouse, XOXO, Magnet, Woebot, Tubit, Trading View, BamBam, K-Health, and many others.

      We are leaders in the global dating market. Among our products:

      Dating.com - global dating platform
      CupidMedia - global dating service
      DilMil - leading app for South Asian expats

      Our team of digital nomads works all over the world. We have assembled a team of professionals in high-load, mobile development, machine learning, data analysis and other progressive areas.

      Your opportunities with SDGroup:

      ➔Join to work alongside other inspired and creative minds. We employ international professionals with a background in launching global products

      ➔Grow as an expert. We have a mentoring system and an internal IT community of professionals one can learn a lot.

      ➔Become a Digital Nomad. We believe that digital nomads are the real heroes of our time, ready to change the world and change themselves.

      ➔Create your own product. For more than 20 years we have been creating premium international online services in global dating, and within our own venture studio we are launching new projects in the entertainment, social games, and streaming segments. You will have the opportunity to create innovative products.

      We are the refugee friendly company.

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