We are not just another fintech unicorn. We are a pack of dreamers, makers, and tech enthusiasts building the future of payments. With millions of customers and a hunger for innovation, we're expanding our neural network — literally and metaphorically.
We're looking for a Brand Awareness Specialist, a senior marketing professional who knows how to turn bold brand ideas into integrated campaigns that actually happen.
You will be the engine connecting strategy, creative, media, PR, social, events, and institutional projects into high-impact awareness campaigns. You are not just a project manager. You are the person who understands the full marketing picture, sees the gaps before they become problems, and makes campaigns move from concept to market with speed, clarity, and quality.
You know how to operate in ambiguity, challenge weak briefs, align stakeholders, build plans, protect the idea, and make sure every campaign has a clear objective, channel strategy, timeline, owner, and measurable impact.
What You'll Bring
Fluent English and Portuguese, with strong communication skills in both languages.
7+ years of experience in brand marketing, brand experience, integrated campaigns, marketing operations, campaign management, or related roles.
Proven experience leading 360° marketing campaigns across paid, owned, earned, and experiential channels.
Strong understanding of awareness campaigns, brand building, storytelling, channel strategy, and campaign measurement.
Experience translating business or brand priorities into clear briefs, launch plans, timelines, and deliverables.
Ability to connect strategy and execution — thinking big while managing details.
Strong stakeholder management skills, especially in fast-moving, cross-functional environments.
High ownership, autonomy, and operational discipline.
Ability to work closely with creative, PR, media, social, product, design, legal, people, and external partners.
Strong instinct for what makes a campaign relevant, clear, and effective.
Comfort working in a fast-paced startup environment.
What You'll Do
Lead the planning and execution of integrated brand and awareness campaigns.
Turn brand strategy and business priorities into campaign briefs, timelines, workflows, and launch plans.
Coordinate cross-functional workstreams across PR, social, paid media, creative, design, events, institutional projects, product, legal, and external partners.
Ensure every campaign has a clear objective, audience, message, channel strategy, timeline, budget, and success metrics.
Partner with the Creative Copywriter to shape concepts, messaging, headlines, scripts, and campaign narratives.
Partner with the Awareness Media Specialist to align creative assets, audiences, paid media plans, and reporting.
Work with PR to identify press angles, thought leadership opportunities, and reputation-building moments.
Work with Institutional Projects to turn partnerships, incentive law projects, and special initiatives into stronger brand stories.
Create and maintain campaign calendars, status reports, approval flows, and operating rituals.
Track campaign performance, consolidate learnings, and recommend improvements for future campaigns.
Act as the senior operational partner to the Head of Brand & Comms, helping remove the day-to-day execution burden from leadership.
Nice to Have
Experience in tech, fintech, payments, SaaS, AI, or fast-growth companies.
Experience with global or multi-market campaigns.
Familiarity with brand lift, reach, frequency, share of voice, brand search, and awareness measurement.
Experience working with media, PR, creative, production, or social agencies.
Experience with executive-level stakeholders.
Background in both strategy and hands-on execution.
The Future We See
CloudWalk is building a global payments and technology platform infused with AI. We believe in dreaming bigger than borders — combining Brazilian roots, technical excellence, and global ambition.
Our Brand & Institutional Operations team is responsible for turning this ambition into narratives, campaigns, and market presence. We are building a brand machine that moves fast, thinks deeply, and executes with precision.
We want campaigns that do not die in decks. We want ideas that travel across channels, earn attention, generate awareness, and help the world understand what CloudWalk is building.
Join us at CloudWalk, where we're not just engineering solutions; we're building a smarter, AI-driven future for payments — together.
Skills Required
- 7+ years of experience in brand marketing or related roles
- Fluent English and Portuguese
- Proven experience leading 360° marketing campaigns across various channels
- Strong stakeholder management skills
What We Do
We are democratizing the payments industry in Brazil, by empowering entrepreneurs through technological, inclusive, and life-changing solutions. Based in Brazil, CloudWalk is a high-end global payment network built on modern technology and proprietary blockchain, focused in bringing a revolution to the payment ecosystem for small and medium-sized businesses. As a unicorn, the company has provided its customers with more than R$ 1 billion in savings by charging fair fees on its transactions and is now present in more than 300.000 businesses across 5.000 brazilian cities. With investors such as the Valor Capital Group, HIVE Ventures and Coatue, the company has already raised US$ 365.5 million in investments and R$3.4 billion in FDICs for anticipation of receivables in its network of financial solutions. In 2022, it was the only brazilian fintech to be featured in the "The Retail Tech 100" ranking by CB Insights, on the "Protection Solutions for Payments and Frauds".
