Base is America’s next-generation power company. We’re rebuilding the foundation of modern civilization–electricity–by deploying a vast network of distributed batteries that is transforming today’s fragile, centralized grid into a resilient and abundant system. We are engineers, operators, and creatives solving some of the most complex, interdisciplinary challenges of our time.
About the RoleWe're looking for a Brand / Offline marketer to own the strategy and execution of Base's offline channels and partnership strategy.
That means TV, OOH, radio, and sponsorships, plus how each of those extends into digital. You'll be the person who figures out how a TV buy becomes a retargeting audience, how a sponsorship lives beyond game day, and how we measure whether any of it is actually working.
This is a hands-on role. You'll set the strategy and run the execution, managing agency and vendor relationships, briefing creative, optimizing placements, and building the measurement infrastructure to prove ROI on significant brand spend. You'll work closely with our performance marketing, paid media, and creative teams to make sure the brand and demand sides of our marketing are pulling in the same direction.
What You’ll Do
Offline channel strategy and execution: TV (linear and streaming), OOH, radio, sponsorships, and events. You set the plan and see it through.
Digital extension of offline: You'll drive how we bring offline campaigns into digital: syncing TV buys with connected TV, activating sponsorship audiences in paid social, retargeting people exposed to OOH.
Agency and vendor relationships: Day-to-day ownership of our media partners and vendors. You manage the relationships, hold them accountable to performance, and know when to push and when to trust.
Brand measurement infrastructure: Brand lift studies, share of voice tracking, incrementality testing, and whatever else gives us confidence that brand spend is driving business outcomes.
Sponsorship activation: We have active athlete and brand partnerships. You'll own how those come to life across channels and how we get the most out of what we're already paying for.
Cross-channel coordination: You'll be a connector across the marketing team, making sure brand-level activity is informing and amplifying performance work.
What You'll Bring
4–10 years in marketing, with meaningful hands-on experience running brand and offline campaigns from brief to execution
You've personally managed campaigns. You know what it takes to get a TV spot on air or negotiate an OOH buy
Consumer marketing experience is required; B2B background is fine alongside it
Experience managing agency and vendor relationships, including holding partners accountable to results
Strong strategic instincts: you can build a brand channel strategy from scratch and defend it with data
Fluent in brand measurement: lift studies, MMM, share of voice, incrementality. You've used these tools and know their limits
Understands how offline and digital work together
About the Team
The Growth team at Base is lean, high-ownership, and results-driven. We operate with clear accountability, tight feedback loops, and a strong bias towards action. Marketing works closely with design, sales, and product to build scalable systems that support the rapid buildout of America’s next-generation power company.
Please note: Base is a startup, which means priorities shift and evolve quickly. Your role may expand or change based on the needs of the business at any given time, so the responsibilities listed may not be exhaustive.
Our ValuesFirst Principles Thinking: Question assumptions. Principles > rules.
Operate at Base Pace: Focus on what matters, act quickly, and learn by doing.
Give & Get Feedback: Be direct, be humble, and maintain a growth mindset.
Everyone’s an Owner: Follow through on commitments and own results.
Strong Opinions, Loosely Held: Drive clarity and make calls with imperfect information.
Committed to the Mission: Rebuilding the grid is a big challenge. We work hard because we care deeply about the impact we’re creating. We work in-person. It’s not a 9-to-5. We are all-in.
Fun & Optimism Coexist with Grit: Collaboration and celebration coincide with the intensity of building real things.
Skills Required
- 4-10 years in marketing with hands-on experience running brand and offline campaigns from brief to execution
- Directly managed campaigns and negotiated TV/OOH buys or similar media placements
- Consumer marketing experience (B2B acceptable alongside consumer)
- Experience managing agency and vendor relationships and holding partners accountable to results
- Strong strategic instincts; able to build and defend a brand channel strategy with data
- Fluency in brand measurement methods (brand lift studies, MMM, share of voice, incrementality)
- Understanding of how offline and digital channels integrate (CTV, retargeting, activating sponsorship audiences)
What We Do
Our mission at Base is to fix the power grid and enable affordable and reliable electricity for all. As America electrifies, our outdated power systems strain leaving families vulnerable to outages and rising costs. Base deploys home batteries that maintain household power during outages while stabilizing the grid day-to-day. By creating a distributed energy storage network across Texas, we're making electricity more reliable & affordable, and laying the foundation for energy abundance at scale.
Why Work With Us
We are building America’s Next-Generation Power Company; the first engineering-led, technology-focused, R&D-driven electricity company. We are a team of tenacious engineers, operators, and creatives who have solved hard problems. If you’re passionate about tackling one of the most critical challenges of our time, now is the time to join us.
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