We are PMG
Named Ad Age Best Places to Work for 9 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG utilizes business strategy and transformation, creative, media, and insights—as well as its proprietary marketing intelligence platform, Alli—to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Best Western Hotels & Resorts, CKE Restaurants, Experian, Intuit, Kohler, Nike, Sephora, Therabody, and Whole Foods spans 85+ countries.
As a Brand Media Senior Associate, you will help in architecting and implementing sophisticated display advertising campaigns, ensuring they're underpinned by precise targeting, and astute budget management. Liaise seamlessly with both internal departments and external vendors, while delivering insightful proposals and post-campaign analysis. In collaboration with our esteemed third-party display partners, your expertise will drive optimization and innovation tailored to our clients' specific customer bases. Uphold the integrity of our campaigns by harnessing data, translating metrics into actionable strategies, and championing efficient resource allocation.
Responsibilities
- Act as the primary owner of digital program initiatives (inclusive of video, display, and digital OOH), direct publisher partnerships, and programmatic activation
- Accountable for campaign trafficking requests and collection of all campaign needs prior to launch (asset spec hand-off, audience requests, etc)
- Contribute to the media planning and strategy process, acting as the primary owner of the RFP deliverables and vendor communication (inclusive of negotiation and plan revisions)
- Own budgeting needs related to day-to-day account management, such as monthly forecasting of goals, ad-serving forecasts, Reporting and QA
- Coordinate with media operations, account services teams, analytics, and creative/product development for holistic planning and communication
- Organizing display advertising campaigns, including creative, targeting, and budget management
- Present proposals, noting cost, delivering schedules, recommendations & reporting throughout and after the campaign’s flight
- Supporting day-to-day communication with team, vendors, and clients
- Ability to manage awareness/branding media programs
- Support and grow vendor communication and working with leads to define and document the overall scope of client projects.
- Helping concept new and creative digital media experiences for our client's customers
- Monitoring display campaign performance via different reporting suites
- Facilitate the production of custom programs with the ability to manage multiple timelines and deliverables across clients and external partners.
- Oversees and contributes to the development of detailed and summarized reports internally and for clients that clearly explain “the why”
Skills & Experience
- 3+ years of experience working with brands and ad budgets to secure and execute innovative, high-visibility media executions
- Bachelor’s Degree or equivalent work experience
- Strong analytical and technical skills
- Intermediate to advanced understanding of the digital and programmatic landscape with hands-on experience executing Digital programs and Adservers (e.g. Doubleclick)
- Effectively present and communicate campaign performance recaps to key stakeholders and clients.
- Ability to transform complex data into engaging, story-driven narratives that highlight strategic insights and outcomes.
What We Offer
- Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
- Generous PTO: Benefit from our generous paid time off policy to recharge and spend time with loved ones.
- Parental Leave: We provide paid parental leave to support your family during important life events.
- Retirement Plans: Plan for your future with our competitive 401(k) matching program.
- Fertility and Family Support: Access fertility benefits for all team members and their spouses.
- Pet Insurance: Protect your pet's health and your finances.
- Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
- Annual Bonus: All employees are eligible for an annual bonus.
- Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
- AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.
What Sets Us Apart
Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.
In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
What We Do
PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG brings together business strategy and transformation, creative, media, and insights, all powered by our proprietary marketing intelligence platform, Alli.
With 11 office hubs worldwide, including in Dallas, Austin, Dusseldorf, London, and New York, our team is made up of 900 employees globally, and our work for brands like Apple, Nike, CKE Restaurants, Dropbox, Experian, Intuit, Kimberly-Clark, Kohler, Sephora, Travelex, and Whole Foods has received top industry recognitions including Cannes Lions and Adweek Media Plan of the Year.
PMG has grown through commitments to continuous improvement, business integrity, and cultivating dynamic relationships. We're proud to have been named Agency of the Year multiple times by Digiday, MediaPost, Adweek, Campaign US, and Ad Age; rank among Fast Company’s Best Workplaces for Innovators; and be the only company named to Ad Age’s Best Places to Work nine years in a row.
Why Work With Us
PMG is a place where technologists, innovators, professionals, parents, allies, mentors, and new grads alike can continuously learn, grow and challenge themselves every day. From day one, our people are empowered to do meaningful work, to flex their agility, and to help us live our values as we strive to always change for the better.
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