Brand Media Manager

Design Your Future at PVH

Brand Media Manager

Be part of an iconic story.

PVH is the growth platform for Calvin Klein and TOMMY HILFIGER. Through driving brand strength and relevance, we are connecting our global, iconic brands closer to where the consumer is going than ever before, today and with future generations. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+. 

The Team

The Brand Media team is responsible for boosting brand visibility and driving consideration for our brand and products. We strategically plan and buy media placements, utilizing data, creativity, and partnerships to maximize reach and impact. We stay ahead of trends, ensuring our brand stands out and connects with the audience effectively. Our goal is to make every media investment count, securing Tommy Hilfiger's lasting impact in the market.

The Position

The Brand Media Manager will own and drive the brand media activation strategies and oversee all aspects of media planning and buying for Tommy Hilfiger in Europe.

The Brand Media Manager will be responsible for full funnel paid media campaigns and should have a deep understanding of brand strategy, media trends, technologies, and best practices, as well as experience managing paid media campaigns across various channels and platforms. They should also have experience managing budgets, negotiating contracts, and building and maintaining relationships with external partners.

In this role, you will become an integral part of our Brand media team and contribute directly to the digital excellence and growth of Tommy Hilfiger in Europe.

• Develop and execute paid media strategies that align with the overall marketing and business objectives.

• Be the programmatic expert on campaign set-up/execution, platform strategy, performance, and optimization using best-in-class know-how and insights to design strategies and tactics to achieve Brand and Business objectives.

• Work closely with stakeholders, to translate media briefs into tactical plans maintaining alignment with broader brand and media strategy as well as non-programmatic channels.

• Create and employ successful audience targeting, bidding, and creative strategies to segment & personalize the experience.

• Manage existing external partner relationships and evaluate new media opportunities and partners for testing.

• Manage campaign calendar, and budgets, track expenses, and manage invoice process, ensuring that campaigns are executed timely and within budget while meeting ROI targets.

• Develop testing roadmaps across channels working with relevant stakeholders across the business.

• Collaborate with Brand and Creative teams on creative briefs for campaign deliverables based on best practices and learning/insights across platforms.

• Be a key contributor and driver of strategic projects that enhance Tommy Hilfiger’s connection to target consumers and deliver business impact.

• Stay up to date with emerging paid media trends and technologies and recommend new opportunities to drive innovation and improve campaign performance.

The Ideal Candidate

• 7+ years of hands-on experience in the programmatic digital media buying & planning space with focus a on programmatic strategy and execution.

• Solid budget management experience.

• Strong data and technology acumen.

• Profound experience in Social Media advertising, programmatic campaigns, and brand strategy.

• The ideal candidate has experience working in E-Commerce or a digital agency.

• The candidate is highly analytical and skilled in communication, being able to explain and translate consumer data analysis into relevant business questions.

• Strong understanding of digital analytics, measurement studies, and attribution models.

Be valued.

In the heart of Amsterdam, PVH EMEA is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein. We are the home to 2500 big thinkers, natural entrepreneurs, and challenge seekers from all kinds of backgrounds.

• How we support you: choose the hybrid setup and working hours that suit you, in addition to meeting-free Fridays, work from anywhere 4 weeks a year, 25 days of paid holidays, mental health days, parental leave, home office allowance, commuting allowances, employee assistance programs, and pension schemes

• Wellbeing: exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs

• Campus: extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy

• Develop your career: whether you lead a team or contribute your own expertise, everyone is a leader at PVH. PVH University curates and delivers training programs for you to continuously develop your professional and personal goals

• Be at the forefront: stay closely connected to our brands, Calvin Klein and Tommy Hilfiger, and be a part of seasonal market launches, sample sales and receive employee discounts!

Be part of it.

PVH Europe and our brands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.

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