Are you ready to accelerate your career and embark on an exciting journey with the Red Bull Graduate Program in Germany?
Then this is your chance!
Join us for our 18 months Graduate Program starting in July 2027.
You'll get the chance to work with our highly professional teams and show us your capabilities. Your delivery and contribution during the program will shape the scope of your future at Red Bull.
Realize your talent!
Deep-dive into processes at Red Bull Germany and develop a strong understanding of the Brand Marketing department. Build on this knowledge and combine it with creative ideas and out-of-the-box thinking to support cross-departmental projects & initiatives. As a Brand Marketing Trainee you will independently manage projects and gain hands-on experience across brand marketing, consumer insights, and product marketing, always ensuring that the brand is consistently represented in-line with global and local strategies. Define and develop an overarching project to be presented to the respective department heads at the end of the program.
CONSUMER INSIGHTS & MARKET RESEARCH
Support the collection, analysis, and interpretation of consumer, shopper, and market data to help identify actionable insights and opportunities for the brand.
Monitor consumer perception, digital culture, and social media trends, with a particular focus on younger target groups.
Translate findings into actionable recommendations through clear and visually engaging presentations, reports, and summaries to share insights with internal stakeholders.
As part of the program, rotate into Sales – Commercial Insights to broaden your perspective, connect the dots between Sales and Marketing across the full portfolio management process and gain hands-on experience in commercial & shopper research.
PORTFOLIO & PRODUCT MARKETING
Support in the execution of the country-specific product and portfolio strategy, including packaging and innovation projects.
Support the team in designing and executing innovative, impactful and inspirational consumer activations, product & packaging launches, and campaign rollouts to strengthen brand love.
Align your plans with cross-departmental stakeholders (Marketing, Off & On-Premise, Operations).
Coordinate launch materials and support communication development, including product labels, key visuals, POS materials, media assets, and format adaptations while ensuring brand consistency.
Track launch performance, collect learnings, and create post-launch evaluations.
Help & challenge to sell. Collaborate with Trade Marketing colleagues to understand the POS tool cycle, actively contributing towards improvements & innovations.
BRAND MANAGEMENT & STRATEGY
Understand the meaning and power of occasion messaging and support the excellent execution of 360° brand campaigns.
Assist with product and brand presentations, internal trainings, marketing materials, and become a go-to person for internally selling and externally reporting compelling creative concepts, campaigns, and new strategic pillars of brand marketing.
Continuously learn about the brand, consumer landscape, and FMCG industry to contribute fresh ideas and perspectives.
GENERAL MANAGEMENT
Work closely with the Senior Brand Manager Product & Insights, Senior Brand Manager Product Marketing, local marketing teams, local sales teams and HQ specialists to share updates, insights, and best practices.
Support the coordination of research and creative agencies, including project administration, timelines, and deliverables.
Support budget tracking, invoice handling, project administration, documentation, timelines, and reporting for insights, portfolio & product marketing projects.
Qualifications- Bachelor's degree or Master's degree in Business Administration, Marketing, Sales or a related field
- Proven excellence in your academic life
- Relevant work or internship experience in marketing, insights, FMCG, consulting, or related areas is a plus
- A history of pursuing personal passions, extra-curricular achievements
- Entrepreneurial spirit with a "go-getter" mentality when it comes to tackling important projects or taking on new challenges
- Open and solution-oriented mindset, with excellent communication and presentation skills
- Strong interest in consumer insights & trends, brand marketing, brand campaigns, and product innovation
- Analytical mindset with the ability to interpret data and translate findings into actionable recommendations & visually engaging presentations
- Good organizational and project coordination skills with strong attention to detail
- Collaborative team player with a proactive and hands-on attitude
- Strong proficiency in PowerPoint and Excel. Familiarity with research or analytics tools is a plus
- Curious, eager to learn, and motivated to grow within an international and fast-paced environment
- Fluent in English & German (written, spoken), additional languages considered a plus
As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. The job advertisement is aimed at all people equally, regardless of age, skin colour, religion, gender, sexual orientation or origin.
Skills Required
- Bachelor’s or Master’s degree in Business Administration, Marketing, Sales, or a related field
- Academic excellence
- Relevant work or internship experience in marketing, consumer insights, FMCG, consulting, or a related area
- Personal passions and extracurricular achievements
- Entrepreneurial, proactive, and solution-oriented mindset
- Excellent communication and presentation skills
- Strong interest in consumer insights, trends, brand marketing, campaigns, and product innovation
- Analytical mindset and ability to interpret data and translate findings into actionable recommendations
- Strong organizational and project coordination skills with attention to detail
- Collaborative, hands-on attitude
- Strong proficiency in PowerPoint and Excel
- Familiarity with research or analytics tools
- Curiosity, eagerness to learn, and motivation to grow in an international, fast-paced environment
- Fluency in written and spoken English and German
- Additional languages
Red Bull Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Red Bull and has not been reviewed or approved by Red Bull.
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Healthcare Strength — Health coverage is characterized by comprehensive medical, dental, and vision plans alongside robust mental health access, including up to 25 free coaching/therapy sessions and digital physical therapy. Wellness initiatives such as gym subsidies, on-site fitness classes, and Fit For Flight further enhance overall healthcare value.
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Parental & Family Support — Family supports include paid family leave, incentives for healthy pregnancies, coverage for doulas/midwives, free breast milk shipment, and caregiving resources like subsidized back-up care. Adoption and surrogacy reimbursement up to $25,000 and parenting support tools broaden accessibility across family stages.
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Leave & Time Off Breadth — Paid time off is positioned as generous, typically ranging from 20–30 days annually, with Red Bull North America noted at 36 days. A paid holiday schedule complements vacation and leave options.
Red Bull Insights
What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
