Brand Marketing Specialist

Company Description

Red Bull marketing teams are specialised in the areas of Sports, Culture, Brand and Media.  Through global, national, and local marketing teams in over 170 countries they inspire, encourage, challenge and empower people to make the most of their time and talent to bring the best ideas to life.

The Brand Marketing Specialist is responsible for understanding and gathering consumer insights and market research, specifically what drives TOM (top of mind) awareness, brand salience and per capita consumption.

Working closely with the leadership team to contribute to the annual business plan by creating, planning and executing brand initiatives, the advertising plan, new products and packaging launches whilst ensuring the brand is portrayed in the right way.

Job Description

Consumer Insights and Market Research

Turn data into compelling insights which are actionable and relevant, and ensure these insights are addressed through adequate ideas and plans.

Provide an annual research and T&A (Trial & Awareness) of the Red Bull Brand in the country.

With a focus on the younger segment of the target group, monitors the consumer’s perception about brand and products in social media.

Brand Management

Train and support marketing peers as well as on/off premise and trade marketing with their projects, accordingly with the area´s and the company necessities;

Collaborate & ensure synergy on any trade/marketing initiatives;

- Build and provide training on new cross-functional tools, such as sales/marketing programs or trade marketing;

- Work closely with the regional team and International HQ specialists to share learnings, best practices, align plans, share latest updates and insights

- Continually re-apply successful models;

- Instigate and participate in creative sessions to develop tactics and assess best practice case studies.

Advertising and Creative

Creates branding and through the line communication for specific marketing projects in strong collaboration with the respective marketing functions.

Develops and implements the ideal country-specific advertising plan ensuring international and local learnings, taking best practices into consideration and with the right level of digital and social media integration.

Works closely with the Media Network team to amplify the impact of advertising on own, managed, earned and paid media channels.

Controls creative and media agencies to ensure correct contractual set-up and strong working relationships to deliver world class creative output.

Manages the media agency with prudence, to ensure a best possible value-for-money advertising plan.

Product and Packaging Innovation

Lead and manage solid product launches together with sales, finance and other marketing functions and act as the key contact for Red Bull HQ.

Understand which packaging solution addresses country specific needs, as well as lead and manage the launch proposal.

Collect all learnings to share locally and with International HQ.

Marketing Management

Support the National Marketing Manager to develop and implement the annual business plan.

Prepare, together with the National Marketing Manager, the annual plan and financial budgets/P&L in co-operation with the marketing and sales team.

Manage and maintain the agreed budget.

Builds a strong, transparent, trusty partnership and cooperation with management and personnel.

Qualifications

Degree in Administration, Marketing, Economics or related areas.

Master Degree (MBA/Specialization) preferred.

Fluent English

At least 3 years, FMCG (Fast Moving Consumer Goods) research and consumer insights skills, knowledge and experience

Clear understanding of competitor activity and consumer behaviour in a brand and FMCG context

Generate consumer insights and translate them in to successful brand initiatives.

An entrepreneurial ‘can-do’ attitude facilitated by continuous learning and application of appropriate ‘best practices’

Additional Information

We believe in the potential of everyone to give wiiings to people and ideas, regardless of gender expression, race, religion, affective-sexual orientation, origin, age and disability. In the world of Red Bull, everyone is welcome.