Brand Marketing Specialist (Advertising)

Company Description

Red Bull gives wings to all people, to fly in whichever direction they want, respecting and tolerating the trajectory of each one, regardless of gender expression, race, religion, affective-sexual orientation, origin, age or disability. In the world of Red Bull, everyone is welcome.

As Brand Marketing Specialist (Advertising) you will be a key role in shaping the local face of the brand, being responsible for leading high-impact creative & campaign development for different initiatives, ultimately aiming to grow top of mind awareness, differentiation, and brand love.

Working closely with the Brand Manager, Brand Marketing Specialist (Advertising) is responsible for the perfect execution of Red Bull’s key advertising campaigns along with the local media agency, always ensuring that the media investment is being allocated in the most innovative yet efficient ways, and that the metrics are being achieved as planned.

The Brand Marketing Specialist (Advertising) is also the main Brand POC and interface with other teams for providing Branded assets (logos, KVs) & Branding guidance when it comes to Red Bull physical events.

Job Description

ADVERTISING & CREATIVE:

• Act as guardian of the Brand, ensuring the perfect execution of visual/graphic guidelines across the departments, and providing guidance and support to other areas.
• Work closely with the Programming, Content, Gaming Marketing, Field Marketing, Sports Marketing and Culture Marketing areas to lead high-quality execution of brand integration in owned/third-party events and initiatives, aiming to grow top of mind awareness, differentiation, and brand love.
• Manage creative process from end to end with the Brand Manager’s support and guidance, triangulating the communication between the Creative Agency and Internal Teams

BUSINESS PLANNING AND BUDGETING:

• Manage and maintain paid media and creative production budget daily tracking alongside the Brand Intern, ensuring cost-effective allocation of resources and timely financial reporting/housekeeping, raising matters & seeking for solutions quickly and proactively.
• Strong planning, prioritization, organization, budgetary and project management competencies (attention to detail).

MEDIA PLANNING & BUYING:

• Have a thorough understanding of Red Bull’s Media Plan and Advertising platforms landscape, actively participating and providing inputs surrounding Media strategy and budget allocation.Guarantee flawless media plan campaign execution, pushing for innovative ideas, approaches and formats, while pre-emptively looking for ways to counteract when.

MARKETING MANAGEMENT:

• Collaborate closely with the Brand Team and Managers to proactively identify and lead initiatives that bolster the team's capabilities and/or drive the local business to flourish.
• Work closely with the Brand Manager, regional team, and International HQ specialists to share learning, best practices, align plans, share latest updates and insights.
• Support the Brand Manager in streamlining daily operations.

RELATIONSHIP BUILDING:

• Build a strong, transparent, and trustworthy partnership and cooperation with management and personnel.
• Strengthen agency service and client/agency relationships.

Qualifications

Degree in Administration or Marketing or Advertising or Communication.

English advanced in writing and speaking.

Experience in full time positions related to Brand Marketing/Media.

Having previous Advertising/Media work experience is a must.

FMCG (Fast Moving Consumer Goods) brand/marketing skills, knowledge, and experience (preferred but not required).

A creative marketer with depth in brand understanding, innovation at the heart who puts new ideas into practice fast.

Proven project management skills and ability to multi-task.

Ability to focus and follow through on priorities and deliver quality results.

Additional Information

We believe in the potential of everyone to give wiiings to people and ideas, regardless of gender expression, race, religion, affective-sexual orientation, origin, age and disability. In the world of Red Bull, everyone is welcome.