Company Description
Red Bull gives wings to all people, to fly in whichever direction they want, respecting and tolerating the trajectory of each one, regardless of gender expression, race, religion, affective-sexual orientation, origin, age or disability. In the world of Red Bull, everyone is welcome.
As Brand Marketing Specialist (Advertising) you will be a key role in shaping the local face of the brand, being responsible for leading high-impact creative & campaign development for different initiatives, ultimately aiming to grow top of mind awareness, differentiation, and brand love.
Working closely with the Brand Manager, Brand Marketing Specialist (Advertising) is responsible for the perfect execution of Red Bull’s key advertising campaigns along with the local media agency, always ensuring that the media investment is being allocated in the most innovative yet efficient ways, and that the metrics are being achieved as planned.
The Brand Marketing Specialist (Advertising) is also the main Brand POC and interface with other teams for providing Branded assets (logos, KVs) & Branding guidance when it comes to Red Bull physical events.
Job Description
ADVERTISING & CREATIVE:
- Act as guardian of the Brand, ensuring the perfect execution of visual/graphic guidelines across the departments, and providing guidance and support to other areas.
- Work closely with the Programming, Content, Gaming Marketing, Field Marketing, Sports Marketing and Culture Marketing areas to lead high-quality execution of brand integration in owned/third-party events and initiatives, aiming to grow top of mind awareness, differentiation, and brand love.
- Manage creative process from end to end with the Brand Manager’s support and guidance, triangulating the communication between the Creative Agency and Internal Teams
BUSINESS PLANNING AND BUDGETING:
- Manage and maintain paid media and creative production budget daily tracking alongside the Brand Intern, ensuring cost-effective allocation of resources and timely financial reporting/housekeeping, raising matters & seeking for solutions quickly and proactively.
- Strong planning, prioritization, organization, budgetary and project management competencies (attention to detail).
MEDIA PLANNING & BUYING:
- Have a thorough understanding of Red Bull’s Media Plan and Advertising platforms landscape, actively participating and providing inputs surrounding Media strategy and budget allocation.Guarantee flawless media plan campaign execution, pushing for innovative ideas, approaches and formats, while pre-emptively looking for ways to counteract when.
MARKETING MANAGEMENT:
- Collaborate closely with the Brand Team and Managers to proactively identify and lead initiatives that bolster the team's capabilities and/or drive the local business to flourish.
- Work closely with the Brand Manager, regional team, and International HQ specialists to share learning, best practices, align plans, share latest updates and insights.
- Support the Brand Manager in streamlining daily operations.
RELATIONSHIP BUILDING:
- Build a strong, transparent, and trustworthy partnership and cooperation with management and personnel.
- Strengthen agency service and client/agency relationships.
Qualifications
Degree in Administration or Marketing or Advertising or Communication.
English advanced in writing and speaking.
Experience in full time positions related to Brand Marketing/Media.
Having previous Advertising/Media work experience is a must.
FMCG (Fast Moving Consumer Goods) brand/marketing skills, knowledge, and experience (preferred but not required).
A creative marketer with depth in brand understanding, innovation at the heart who puts new ideas into practice fast.
Proven project management skills and ability to multi-task.
Ability to focus and follow through on priorities and deliver quality results.
Additional Information
We believe in the potential of everyone to give wiiings to people and ideas, regardless of gender expression, race, religion, affective-sexual orientation, origin, age and disability. In the world of Red Bull, everyone is welcome.
Red Bull Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Red Bull and has not been reviewed or approved by Red Bull.
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Healthcare Strength — Health coverage is characterized by comprehensive medical, dental, and vision plans alongside robust mental health access, including up to 25 free coaching/therapy sessions and digital physical therapy. Wellness initiatives such as gym subsidies, on-site fitness classes, and Fit For Flight further enhance overall healthcare value.
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Parental & Family Support — Family supports include paid family leave, incentives for healthy pregnancies, coverage for doulas/midwives, free breast milk shipment, and caregiving resources like subsidized back-up care. Adoption and surrogacy reimbursement up to $25,000 and parenting support tools broaden accessibility across family stages.
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Leave & Time Off Breadth — Paid time off is positioned as generous, typically ranging from 20–30 days annually, with Red Bull North America noted at 36 days. A paid holiday schedule complements vacation and leave options.
Red Bull Insights
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What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
