Brand Marketing Peugeot

Posted 5 Hours Ago
Be an Early Applicant
Colonia Santa Fe, Delicias, Chihuahua, MEX
In-Office
Senior level
Automotive
The Role
Lead Peugeot brand marketing strategy globally: manage campaigns, budgets, on- and offline media, market research and analytics, coordinate events and promotional activities, ensure consistent brand messaging, collaborate with product and sales to drive awareness and growth.
Summary Generated by Built In
Job Summary & Responsibilities

Lead and execute strategic direction and Marketing strategy for Stellantis Peugeot brand to accelerate Brand positioning and long-term growth, managing campaigns, brand budget, and ensuring consistent messaging across media, social first mindset and conducting market research to boost brand awareness and market Insights.


Key responsibilities include analyzing market trends ensuring brand alignment in all marketing materials, managing Peugeot Global marketing team projects, on & offline media, tracking campaign analytics, coordinating events & promotional activities. This role requires strong communication skills, proficiency in marketing tools and a proactive detail-oriented approach to supporting sales and marketing goals in collaboration with Product teams to align business objectives. 

Preferred Qualifications

Experience:   

  • 8-10 years of experience in brand leadership roles in Marketing, proven experience in brand management, marketing strategy, and campaign execution, leading integrated 360 marketing campaigns and brand launches.
  • Bachelor’s degree in Marketing, Business, or related field or specialized certifications preferred.
  • 7+ years of experience in managing and leading teams, including external partners.
  • Experience in Global scale preferred
  • Excellent written and verbal communication skills, with ability to present in different stakeholders
  • Data driven mindset with the ability to translate insights into brand communication strategies
  • Proactive, high drive profile with strong ownership and accountability
  • Fluent English required

Technical Knowledge:

  • Brand awareness and perception metrics
  • Campaign ROI and ROAS (Return on Ad Spend)
  • Customer engagement and acquisition rates
  • Budget Management forecasting, financial acumen.
  • Analytical Skills: Ability to analyze metrics and translate data into actionable insights, desirable Nielsen, Ipsos and Market insights Agencies management
  • Experience with social media platforms and CRM tools.

Skills Required

  • 8-10 years of experience in brand leadership, brand management, marketing strategy, and campaign execution
  • 7+ years experience managing and leading teams, including external partners
  • Fluent English
  • Excellent written and verbal communication and presentation skills for diverse stakeholders
  • Proven experience leading integrated 360 marketing campaigns and brand launches
  • Data-driven mindset with ability to translate insights into brand communication strategies
  • Experience with social media platforms and CRM tools
  • Knowledge of brand awareness/perception metrics, campaign ROI and ROAS, customer engagement and acquisition metrics
  • Budget management, forecasting and financial acumen
  • Experience working with market insights agencies (e.g., Nielsen, Ipsos)
  • Bachelor's degree in Marketing, Business, or related field or specialized certifications
  • Experience at global scale
  • Proactive, high-drive profile with strong ownership and accountability

Stellantis Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Stellantis and has not been reviewed or approved by Stellantis.

  • Pay Growth & Progression Contract-driven increases lifted hourly wages roughly 25% over 4.5 years and restored cost-of-living adjustments, pushing top rates near $42 per hour by the end of the agreement. Union hourly positions appear to have benefited most since the 2023 deal.
  • Affordable Benefits UAW-represented hourly workers pay no premiums and about 3% of total healthcare costs while receiving comprehensive medical, dental, vision, and wellness coverage. This creates materially lower out-of-pocket costs for represented hourly roles.
  • Retirement Support Post-2007 hourly hires receive a 10% employer 401(k) contribution and legacy workers saw defined-benefit improvements with retiree bonuses. Salaried roles also cite a 401(k) with employer match and contribution up to a maximum of 8%.

Stellantis Insights

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The Company
HQ: Amsterdam
104,031 Employees

What We Do

Our storied and iconic brands embody the passion of their visionary founders and today’s customers in their innovative products and services: they include Abarth, Alfa Romeo, Chrysler, Citroën, Dodge, DS Automobiles, Fiat, Jeep®, Lancia, Maserati, Opel, Peugeot, Ram, Vauxhall and mobility brands Free2move and Leasys. Powered by our diversity, we lead the way the world moves – aspiring to become the greatest sustainable mobility tech company, not the biggest, while creating added value for all stakeholders as well as the communities in which we operate.

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