The Role
[solidcore] is seeking a dynamic and results-driven Partnership Marketing Coordinator focused on our partnership program and New Studio Openings (NSO). This role is critical to building brand awareness, relevancy and client engagement, as well as driving pre-sale memberships and establishing each new location as the go-to fitness destination in its community. You'll orchestrate integrated marketing campaigns that blend event & digital strategy, local partnerships, influencer engagement, and grassroots activation to create buzz and deliver measurable results. This role is located in Rosslyn, VA and reporting to the Senior Manager of Brand Marketing.
Key Responsibilities:
- Develop and execute comprehensive 90-120 day pre-opening marketing plans for new studio launches, orchestrating integrated campaigns including experiential, partnership activation, PR, and influencer marketing to drive awareness, generate qualified leads, and achieve pre-sale membership targets
- Coordinate seamlessly with cross-functional teams including brand marketing, studio operations, field leadership, sales, design, and marketing to ensure flawless execution
- Analyze local market trends and consumer insights to inform opening strategies and identify growth opportunities specific to each new location
- Partner with field and studio teams to design and implement community-building initiatives such as pop-up events and regional partnerships
- Continuously improve opening playbooks with brand marketing best practices and strategic guidance
- Implement partnership guidelines and provide direction on local partnerships to ensure brand safety and activation excellence
- Partner with the marketing team to track and analyze key performance metrics including membership sales, lead generation, and ROI across all marketing channels, with specific benchmarks for pre-opening success
- Support national partnership strategy, collaborating closely with new and existing partners in the development and activation of partnership plans
- Lead daily execution of our partnership program, including the Core Collective program, and identify new partnership opportunities that amplify brand awareness and relevancy
- Manage communications with existing partners, from activation ideation and planning to billing and contracting
- Facilitate and lead communication to the field on partnership activation details, creating an ongoing feedback loop to build best practices
- Support the evaluation, guidance, and activation of local partnerships executed at the studio level
- Actively contribute to the creation of partnership proposals with a creative approach to co-branded activation opportunities
New Studio Openings:
Partnership Program:
Qualifications:
- 2-4 years of marketing experience, preferably in experiential, sponsorship, partnership marketing, retail, hospitality, or boutique fitness industries
- Proven track record of successful new location launches or market expansion initiatives
- Experience working with field teams and building comprehensive local marketing strategies that tell a compelling story and gain buy-in across multiple stakeholders
- Strong understanding of integrated marketing strategies and multi-channel campaign execution
- Excellent communication, relationship-building, and interpersonal skills with the ability to collaborate effectively across internal teams, external partners, and multiple management levels
- Ability to manage multiple projects and priorities through to completion with precise attention to detail, ensuring all deadlines and deliverables are met
- Strong problem-solving skills and a positive, solutions-oriented attitude
- Ability to travel 10-20% to support openings in various markets
Compensation & Benefits:
- Competitive starting salary of $60,000 per year
- Bonus eligibility based on performance
- Monthly cell phone stipend
- 401k with employer match
- Health, dental, & vision insurance
- Flexible PTO
- Free drop in classes at [solidcore]
- And MORE
[solidcore] is a national boutique fitness company with 100+ studios across the country. Our signature workout is 50 minutes of low-impact, high-intensity strength training: the lights are low and the music is loud. The coach guides the class through a series of slow & controlled movements that are sequenced to work muscles to failure. This class is accessible for all fitness levels and can be amplified or modified to accommodate individual goals. Class is as intense as our reviews suggest, but our instructors go above and beyond to provide a welcoming, supportive, empowering, and challenging experience for all. Please visit our website here to read more about our mission.
[solidcore] is firmly committed to social justice and promoting a culture of diversity, equity, and inclusion. You can click here to find out more about the actions we are taking to promote a more diverse and inclusive space for both our clients and our internal team.
[solidcore] is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. [solidcore] makes hiring decisions based solely on qualifications, merit, and business needs at the time.
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The Company
What We Do
[solidcore] is unlike any other workout out there. Our 50-minute, full-body, high energy, low-impact classes use slow, controlled movements on our resistance-based machine to work your muscles to [failure]. With hundreds of moves stemming from planks, lunges, and squats – as well as many different resistance options – every class is different, leaving your body and mind always challenged. Classes are intense but small, designed to allow our [solidcore]-certified coaches to deliver each client with personalized attention and accountability in a team-environment. The lights are low, the music is on point, and the community is [inspiring].
