Brand Marketing Manager

Posted 3 Days Ago
New York, NY, USA
In-Office
Mid level
Logistics • Marketing Tech • Manufacturing
The Role
The Brand Marketing Manager will lead integrated marketing initiatives, develop marketing plans, manage influencer programs, and oversee PR and events to drive brand growth and awareness.
Summary Generated by Built In
Description

Yves Rocher is looking for an entrepreneurial and hands-on Brand Marketing Manager to lead integrated marketing initiatives across the U.S. market and drive brand awareness, customer acquisition, engagement, and growth.

If you're passionate about beauty, wellness, and consumer brands, and know how to combine strategic thinking with flawless execution, we'd love to hear from you.

Responsibilities

• Develop and execute annual and quarterly brand marketing plans aligned with business objectives.

• Lead 360° go-to-market strategies and execution for new product launches.

• Build and manage influencer and KOL programs, including recruitment, partnerships, campaign management, and performance analysis.

• Drive PR initiatives, media relations, press coverage, and product seeding programs.

• Plan and execute consumer events, influencer experiences, brand activations, and strategic partnerships.

• Collaborate cross-functionally with eCommerce, CRM, Social Media, Sales, and external partners to deliver integrated campaigns.

• Manage marketing budgets, track KPIs, analyze performance, and provide actionable insights.

Requirements

• Bachelor's degree.

• 4–6 years of experience in Brand Marketing, PR, Influencer Marketing, or related fields.

• Strong project management and organizational skills, with the ability to manage multiple initiatives simultaneously.

• Analytical mindset and data-driven decision-making capabilities.

• Excellent communication and collaboration skills.

• Fluent English (for Israel-based candidates).

• Experience marketing consumer brands in the U.S. market – a strong advantage.

• Experience in beauty, skincare, cosmetics, wellness, fashion, or lifestyle brands – an advantage.

Why Join Us?

Join Yves Rocher, a global leader in botanical beauty and sustainability, and play a key role in shaping the future growth of an iconic international brand.

Skills Required

  • Bachelor's degree
  • 4-6 years of experience in Brand Marketing, PR, or related fields
  • Strong project management and organizational skills
  • Analytical mindset and data-driven decision-making capabilities
  • Excellent communication and collaboration skills
  • Fluent English (for Israel-based candidates)
  • Experience marketing consumer brands in the U.S. market
  • Experience in beauty, skincare, cosmetics, wellness, fashion, or lifestyle brands
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The Company
HQ: Tel Aviv–Yafo
222 Employees
Year Founded: 2007

What We Do

Tenengroup Ltd. is a continually growing international e-commerce company with markets throughout North and South America, Europe, Australia, and Asia. We specialise in the development, marketing, manufacturing, and exporting of a large selection of custom-made goods and services. Total E-Commerce Platforms We use our own desktop and mobile e-commerce platforms enabling us to create a unique customer purchase experience. Our e-commerce platforms are complemented by a dedicated online marketing team well verse in all aspects of the digital media landscape. Tenengroup strives to stay on top on the online marketing game, and partnering with brands like Google, Facebook, and Amazon, allows us to continually increase our website’s brand exposure, and increase the amount of visitors to our web properties. International Expertise / Global Markets Over the years Tenengroup has acquired tangible knowledge in localizing sites, with local marketing and acquisition channels, as well as physical shipping and fulfillment to these locations. We work with local payment processing and defrayal companies, as well as local shippers, to ensure that our customers have the easiest possible way to both purchase their items, as well as receive them. Furthermore, our customer service center maintains local knowledge of all countries we work in. In House Solutions In the dynamic landscape of e-commerce, things change. We understand this and all of our software is developed in-house for optimal results. We have developed unique solutions offering personalized features distinctive to our brand of owned and operated websites. Having our own software platform allows us to add additional features on the fly, without being restricted by “closed garden” e-commerce platforms. For more information, visit our website www.tenengroup.com

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