The Brand Marketing Manager is responsible for developing and maintaining the Würth Industry brand identity, ensuring it aligns with the company's goals, mission, and vision. This role includes creating strategic marketing campaigns, managing brand consistency across various channels, and building strong brand recognition in the United States. This position maintains productive, collaborative relationships with marketing professionals throughout the Würth Industry organization and global Würth companies, and partners with colleagues from other departments to achieve shared goals.
ESSENTIAL DUTIES AND RESPONSIBILITIES
•Develop define and execute brand strategies to improve customer engagement, retention, and loyalty, ensuring alignment with business objectives.
•Plan, develop, and oversee marketing campaigns across digital and traditional channels, collaborating with cross-functional teams.
•Conduct market research and analysis to identify trends and opportunities, using insights to enhance brand positioning and messaging.
•Measure performance tracking and analyze the effectiveness of campaigns to optimize marketing strategies and adjust as necessary.
•Collaborate with creative teams to develop engaging content, including visual materials, social media content, and website updates.
•Ensure brand consistency across all communications, maintaining guidelines and overseeing all branded materials.
•All other duties as assigned.
EDUCATION, QUALIFICATIONS, SKILLS & ABILITIES
•Bachelor's degree in marketing, or related field
•5+ years of experience in relevant experience.
•Confident in producing work across multiple platforms
•Proven experience in brand management or a related marketing role.
•Strong interpersonal, leadership, and teambuilding skills
•Ability to create innovative solutions and initiatives
The Würth Difference:
- Proactive supply chain solutions customized to your business, your industry
- Industrial products and services delivered with prompt, personal attention
- Inventory management solutions that keep your production line moving smoothly
- Complete program support from initial design, to implementation, training, to ongoing analysis
Why Würth:
- Maternity/Paternal leave after 1 year of service
- Tuition Reimbursement eligible after 1 year of service
- Health benefits and programs - medical, vision, dental, life insurance and more
- Additional benefits 401(k), short term disability, long term disability
- Paid Time Off, accrued per pay period, additional day earned per year of service
- 10 paid holidays
EEOC STATEMENT:
The Wurth Industry North America group of companies are Equal Opportunity Employers and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, genetic trait or predisposition, carrier status, citizenship, veteran or military status, and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. Wurth will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state and local laws.#LI- SJ1
Equal Opportunity Employer/Protected Veterans/Individuals with DisabilitiesThis employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Skills Required
- Bachelor's degree in marketing or related field
- 5+ years of relevant experience
- Proven experience in brand management or a related marketing role
What We Do
We are part of the Würth Group of companies, the largest of its kind with over $13 billion in sales and 80,000 employees worldwide! All over the world, more than three million customers trust in the products and service of Würth. Competence, quality and closeness to the customer are the foundation of our business. Wurth USA Inc. was founded in 1969 in Monsey, New York as WURTH Fastener Corporation, with only 1 internal employee and 2 sales representatives. Today, our sales force is 300 strong with 80 internal employees, each committed to our continued growth through the success of our customers. Our distribution network provides national coverage from three locations in NJ, FL, and NV. All orders are shipped within 24 hours of receipt at a 99% fill rate. Our commitment to customers is demonstrated through first class service and the highest quality product available to the market. We do this through: • Listening to our customers and partners and committing ourselves to continuous improvements that result in higher levels of client satisfaction. • Providing employees with the most comprehensive training programs within our industry • Helping customers become more efficient and profitable • Empowering our employees to continually find new methods in running our business better • Maintaining and increasing a responsible commitment to environmental and regulatory guidelines
