The Brand Marketing Manager is responsible for increasing brand awareness and strengthening the Würth Industry brand through high-impact, in-person experiences across the United States. This role plans and executes activations such as trade shows, sponsorships, charitable events, and strategic partnerships ensuring every touchpoint reflects brand standards and supports the company’s goals, mission, and vision. The position builds productive, collaborative relationships with internal stakeholders, external partners, and marketing colleagues across the Würth organization to maximize visibility, engagement, and measurable outcomes.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Experiential Strategy & Planning: Develop and execute a comprehensive experiential marketing strategy that increases brand awareness, drives engagement, and aligns with overall business objectives, brand standards, and company vision.
- Event & Activation Management: lan and oversee end-to-end execution of in-person experiences, including trade shows, sponsorship activations, customer events, charitable initiatives, and strategic partnerships across the United States. Ensure all events are delivered on time, within budget, and to a high standard of quality.
- Brand Experience & Consistency: Ensure all experiential touchpoints consistently reflect the Würth Industry brand, maintaining visual identity, messaging standards, and a cohesive brand experience across all activations.
- Stakeholder & Partner Collaboration: Build and maintain strong relationships with internal stakeholders, sales teams, external vendors, event organizers, and Würth global marketing teams to maximize impact and ensure alignment across initiatives.
- Logistics & Vendor Management: Coordinate event logistics including booth design, signage, materials, shipping, on-site setup, and vendor management to deliver seamless and professional experiences.
- Audience Engagement & Lead Generation: Design and execute activations that drive meaningful customer engagement, enhance brand perception, and support lead generation and pipeline growth efforts.
- Performance Measurement & Reporting: Track, measure, and analyze event performance and ROI (e.g., attendance, engagement, lead quality, brand exposure), providing post-event insights and recommendations for continuous improvement.
- Market & Industry Insight: Monitor industry trends, competitor activities, and emerging experiential marketing best practices to identify new opportunities and enhance program effectiveness.
- Content & Promotional Alignment: Partner with creative and digital teams to develop event-related content, promotional campaigns, and post-event communications that extend the reach and impact of experiential initiatives.
- Budget Management: Manage experiential marketing budgets, ensuring efficient allocation of resources and alignment with strategic priorities.
- Other duties as assigned.
EDUCATION, QUALIFICATIONS, SKILLS & ABILITIES
- Bachelor's degree in marketing, or related field
- 10 years' experience. 5+ years of experience Trade shows
- Confident in producing work across multiple platforms
- Proven experience in experiential marketing
- Strong interpersonal, leadership, and teambuilding skills
- Ability to create innovative solutions and initiatives
The Würth Difference:
- Proactive supply chain solutions customized to your business, your industry
- Industrial products and services delivered with prompt, personal attention
- Inventory management solutions that keep your production line moving smoothly
- Complete program support from initial design, to implementation, training, to ongoing analysis
Why Würth:
- Maternity/Paternal leave after 1 year of service
- Tuition Reimbursement eligible after 1 year of service
- Health benefits and programs - medical, vision, dental, life insurance and more
- Additional benefits 401(k), short term disability, long term disability
- Paid Time Off, accrued per pay period, additional day earned per year of service
- 10 paid holidays
EEOC STATEMENT:
The Wurth Industry North America group of companies are Equal Opportunity Employers and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, genetic trait or predisposition, carrier status, citizenship, veteran or military status, and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. Wurth will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state and local laws. #LI-SJ1
#LI- SJ1
Equal Opportunity Employer/Protected Veterans/Individuals with DisabilitiesThis employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Skills Required
- Bachelor's degree in marketing or related field
- 5+ years of relevant experience
- Proven experience in brand management or a related marketing role
What We Do
We are part of the Würth Group of companies, the largest of its kind with over $13 billion in sales and 80,000 employees worldwide! All over the world, more than three million customers trust in the products and service of Würth. Competence, quality and closeness to the customer are the foundation of our business. Wurth USA Inc. was founded in 1969 in Monsey, New York as WURTH Fastener Corporation, with only 1 internal employee and 2 sales representatives. Today, our sales force is 300 strong with 80 internal employees, each committed to our continued growth through the success of our customers. Our distribution network provides national coverage from three locations in NJ, FL, and NV. All orders are shipped within 24 hours of receipt at a 99% fill rate. Our commitment to customers is demonstrated through first class service and the highest quality product available to the market. We do this through: • Listening to our customers and partners and committing ourselves to continuous improvements that result in higher levels of client satisfaction. • Providing employees with the most comprehensive training programs within our industry • Helping customers become more efficient and profitable • Empowering our employees to continually find new methods in running our business better • Maintaining and increasing a responsible commitment to environmental and regulatory guidelines
