Brand Marketing Manager

UNIQLO is a leading brand of the Fast Retailing Group, one of the largest apparel retailers in the world. UNIQLO respects the individuality and lifestyle of all customers and takes pride in creating high quality, long-lasting, innovative clothing at an affordable price. 

We are currently recruiting for a Brand Marketing Manager to sit within the Belgium & Luxembourg team, based in our Antwerp office. You will be reporting into the Head of Marketing & PR for Benelux, working closely with wider business at a local, EU and global level. Your role will be to further build the brand in the region through marketing and PR efforts. You will focus on developing and implementing short- and long-term brand marketing strategies, with a clear online, offline strategy to increase brand awareness, strengthen the brand positioning, increase traffic and conversion.  

What you will be responsible for 

• The overall marketing management and strategy, including developing and implementing both short and long-term creative marketing strategies for the Belgium and Luxembourg Market focused on product awareness, trial and retention. 

• Creating the seasonal marketing strategy and schedules working closely with Management in BENELUX, EU Marketing and EU E-Commerce to implement them. 

• Utilizing all relevant traditional (TV, print, catalog, (D)OOH, in store, event) and non-traditional (SEO, SEM, Affiliates, Display, Social, CTV) marketing vehicles to increase brand awareness, traffic, online conversion, store sales and margin whether that be to the brick and mortar or online store. PR and Sustainability will also be part of your remit.   

• Analyzing the effectiveness of the activities and quickly come up with relevant action plans when needed, developing reports for each activity. 

• Conducting weekly communication sessions with our in-store teams to gather data, feedback, to support and inform plans. 

• Driving effective, clear, and compelling communications resulting in increased traffic to stores and online. 

• Managing relationships with external vendors and internal departments including Marketing, PR, EC, VM, Stores teams, Inventory, and (Visual) Merchandising teams. 

• Developing and nourishing good relationships with the local communities of our store locations and actively searching for local partnerships, commercial and social sustainability.  

• Overseeing Public Relations and Sustainability, PR strategy alongside your internal and EU counterparts to maximize media coverage on the Uniqlo sustainability story nationally. 

• Working closely with the sustainability team to implement initiatives and campaigns to contribute to the local community, generating customer engagement for the brand. 

• Serving as a liaison for brand spokespeople and press to orchestrate interviews, appearances, and brand features. 

• Working on new store opening strategy and execution for store openings in new and existing cities. Bring Store Operations, Visual Merchandising, E-Commerce and other internal functions together to ensure brand alignment on the way we go to new market, in terms of customer journey and experience 

Skills, Experience and Attributes:   

• Minimum 8 years’ experience in marketing within fashion/apparel/retail 

• International work experience and/or multinational team experience  

• Proven track record in working with 360 marketing mix including but not limited to: Store, EC, TV, print, catalogue, (D)OOH, events, app, SEO/SEM, Affiliates, Display and Social 

• Excellent organisational skills, with the ability to prioritise own (and teams) workload and deliver to tight deadlines 

• Ability to think strategically but also tactical with an eye for detail 

• Excellent budgeting and negotiation skills  

• Able to process information quickly and manage multiple projects simultaneously 

• Consistently maintain standards of excellence for deliverables, executions and reporting 

• Able to quickly and efficiently adapt in dynamic and changing environments 

• Good at problem solving, constantly seeks to resolve challenges  

• Team player that is effective in collaborating with other functions to achieve the company’s goals and objectives 

• Great communicator, inspiring leader and excellent relationship builder with all stakeholder levels 

• Excellent fluency in English (C1 or better). Must be a native in Flemish and understand basic level French. 

What we offer 

• 20 days annual leave, extra-legal holidays 

• Bi-annual bonus and Global Profit Share Scheme 

• Meal / eco voucher 

• Transport allowance (PC311) 

• Vacation allowance 

• 13th month 

• Group insurance 

• Hospitalization / dental care 

• Hybrid working  

• Great central location 

• Employee Discount 30% in UNIQLO stores and other Fast Retailing Brands 

• Volunteer Day – twice a year 

Please upload a CV in both English and Dutch so we may assess your language skills.

Commitment to Inclusion and Data Protection 

UNIQLO is an inclusive employer, and welcomes applications from all backgrounds regardless of age, race, gender, sexual orientation, disability or other characteristics. 

We are dedicated to safeguarding your privacy and personal information; please refer to our privacy policy for details on our recruitment process. 

Recruitment Security Notice 

All official UNIQLO job postings will redirect you to our official careers page on Workday for application submission. The only exception is for roles advertised in Germany via the HeyJobs platform.  

UNIQLO takes recruitment security seriously and is committed to protecting the process from misuse. Stay alert and apply only through verified sources.   

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