Be an Early Applicant
Kiddom provides schools and districts with access to high-quality curricula in Math, ELA, Science, and Social Studies.
The Role
Kiddom seeks a Brand Marketing Manager to enhance its brand voice and message, develop integrated campaigns, and collaborate across teams for effective marketing in the K-12 education sector.
Summary Generated by Built In
About Kiddom
Kiddom is a groundbreaking educational platform that promotes student equity and growth by uniting high-quality instructional materials with dynamic digital learning. Through unparalleled curriculum management functionality, Kiddom empowers schools and districts to take ownership of their curriculum – resulting in learning experiences tailored to meet the unique needs and goals of local communities. Kiddom’s high-quality curriculum is layered with robust teacher and leader data insights to drive the continuous improvement of instructional decisions, school/district programming, and professional learning.
Kiddom is transforming how K–12 schools and districts engage with high-quality curriculum through a flexible, digital-first platform. As we continue to expand in a fast-evolving market, we need a Brand Marketing Manager who can elevate Kiddom’s story, sharpen our positioning, and strengthen our presence across multiple channels. This role will help articulate the value of Kiddom’s K–12 digital curriculum and AI-powered platform, ensuring that educators, administrators, and district leaders see Kiddom as a trusted partner in their journey toward personalized learning at scale. Your work will directly support our mission to empower educators and learners while reinforcing Kiddom’s reputation as a leader in the edtech and curriculum space.
You will:
- Define, refine, and champion Kiddom’s brand voice and messaging across all marketing touchpoints, ensuring consistency and authenticity.
- Develop and execute integrated brand campaigns that increase awareness, credibility, and engagement with key audiences in the K–12 education sector.
- Collaborate with Content, Product, and Sales teams to create compelling narratives that highlight Kiddom’s curriculum innovation and AI capabilities.
- Partner with the Customer Success team to amplify educator and district success stories, case studies, and testimonials.
- Manage the development of marketing assets (videos, collateral, presentations, web content) that bring Kiddom’s brand to life.
- Track, analyze, and report on brand campaign effectiveness, leveraging insights to continually optimize reach and impact.
- Support strategic initiatives such as curriculum adoption cycles, RFP processes, and state-level education conferences with tailored brand messaging
What we're looking for:
- 5–7 years of experience in brand marketing, product marketing, or communications—ideally within edtech, SaaS, or mission-driven organizations.
- Proven track record of creating and executing brand campaigns that drive awareness and strengthen market positioning.
- Strong storytelling skills, with the ability to translate complex curriculum and technology concepts into compelling, educator-focused narratives.
- Experience collaborating across teams (Product, Sales, Customer Success) to align brand efforts with GTM strategy.
- Familiarity with the K–12 education landscape and the unique challenges of marketing to administrators, teachers, and curriculum leaders.
- Exceptional written and verbal communication skills, with a keen eye for brand consistency and design.
- Data-driven mindset with the ability to measure brand health, campaign performance, and audience engagement.
- Proficiency in marketing tools and platforms (e.g., HubSpot, Salesforce, Google Analytics, content management systems).
Salary range is dependent on geographic location, prior experience, seniority, and demonstrated role related ability during the interview process.
What we offer
Full time permanent employees are eligible for the following benefits from their first day of employment:
* Competitive salary
* Meaningful equity
* Health insurance benefits: medical (various PPO/HMO/HSA plans), dental, vision, disability and life insurance
* One Medical membership (in participating locations)
* Flexible vacation time policy (subject to internal approval). Average use 4 weeks off per year.
* 10 paid sick days per year (pro rated depending on start date)
* Paid holidays
* Paid bereavement leave
* Paid family leave after birth/adoption. Minimum of 16 paid weeks for birthing parents, 10 weeks for caretaker parents. Meant to supplement benefits offered by State.
* Commuter and FSA plans
Equal Employment Opportunity Policy
Kiddom is committed to providing equal employment opportunities to all employees and applicants without regard to race, religion, color, gender, sexual orientation, transgender status, national origin, citizenship status, uniform service member status, pregnancy, age, genetic information, disability, or any other protected status in accordance with all applicable federal, state, and local laws.
Top Skills
Content Management Systems
Google Analytics
Hubspot
Salesforce
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Kiddom unleashes the full potential of high-quality instructional materials paired with effective tech enhancements and hand-in-hand support to help teachers do what teachers do best, teach with a human touch. For over 10 years, we’ve been combining valuable open educational resources with simple, flexible technology. Our feature-rich learning platform gives teachers time back, so they can do what they do best, teach. Accelerate planning, instructional delivery, assessment, and reporting while using proven-curriculum teaches already know and love.
Why Work With Us
We innovate at the speed of technology. We are introducing new AI features to streamline routine teacher tasks and more equitably serve student needs. We’re dedicated to developing AI enhancements that drastically improve the teacher’s ability to unpack, understand, and implement HQIM with fidelity.
Gallery
