The Role
The Brand Marketing Manager will lead brand marketing campaigns, ensuring alignment with brand identity while driving awareness and engagement. Responsibilities include overseeing creative processes, measuring success, and mentoring a team.
Summary Generated by Built In
⭐ Who we are
Lodgify is a fast-growing scale-up company leading the vacation rental industry. Backed by $30M in funding, our platform empowers property owners and managers worldwide to efficiently manage and grow their business through technology.
Headquartered in sunny Barcelona, we're now a team of 380+ people representing over 60 nationalities, united by a passion for transforming the future of short-term rentals.
⭐ Role Overview
At Lodgify, we are looking for a strategic and creative Director of Brand Marketing to lead our global brand efforts and ensure Lodgify stands out in a competitive, fast-paced market. Reporting to the VP of Marketing and managing a team of up to 6 talented marketers, you will shape the way our brand is seen and felt—driving brand awareness, equity, and long-term loyalty. You’ll be the visionary behind compelling campaigns and consistent storytelling that resonate with our audiences and elevate Lodgify’s presence across all channels.
⭐ How will you make an impact?
- Lead and own Lodgify's global brand marketing strategy and campaigns, ensuring alignment with company goals and brand vision
- Develop and execute creative, insight-driven brand campaigns that build long-term equity and emotional connection with our audiences
- Ensure brand consistency across all channels, touchpoints, and initiatives by maintaining and evolving brand identity and visual guidelines
- Collaborate closely across departments and external partners to bring brand stories to life in a compelling and cohesive way
- Provide strategic direction and guidance to the creative team to ensure all deliverables are aligned with the brand narrative and values
- Define key brand KPIs and continuously measure, report, and optimize campaign effectiveness and impact
- Act as a brand steward within the company, evangelizing brand thinking across departments and influencing internal culture
- Lead, mentor, and develop a high-performing brand marketing team, fostering creativity, ownership, and strategic thinking
- Identify trends, market shifts, and audience insights to continuously refine and innovate the brand strategy
- Own relationships with key brand partners, agencies, and vendors, ensuring seamless execution and alignment with Lodgify brand standards.
⭐ What makes you a great fit?
- 7+ years of experience in brand marketing, with at least 3 years managing and scaling high-performing marketing teams
- Proven track record of developing and executing successful brand campaigns, ideally in the tech, SaaS, or digital industries
- Strong understanding of brand positioning, identity, and storytelling across multiple marketing channels (digital, paid, owned, earned)
- Exceptional leadership and stakeholder management skills, with the ability to collaborate cross-functionally and influence decision-making
- A strategic thinker with creative flair—able to connect customer insights to impactful brand strategies and executions
- Excellent written and verbal communication skills in English
- Comfortable managing multiple priorities and projects in a fast-paced, evolving environment
- Passion for innovation, creativity, and driving meaningful brand impact on a global scale.
Why you’ll love us:
You’ll be part of a growing, dynamic company with a truly international team. At Lodgify, we are full of contagious energy, hard work, and passion for what we do. We celebrate diversity and are proud to acknowledge a variety of backgrounds, perspectives and skills in our team; committed to creating a workplace where everyone is heard and feels a sense of belonging.
What's in it for you?*
🏠 The freedom to work from home any day that works for you.
🌴 Enjoy 25 working days of paid vacation and Jornada Intensiva in August.
💊 Top-notch Cigna health insurance (includes travel insurance, dental plan, psychologist and we cover pre-existing conditions too).
😋 Save on meals! Enjoy a monthly allowance of 150€ and, in addition, a Flexible Remuneration plan with up to 70€. Plus, enjoy a 50% discount on Ametller’s prepared dishes to level up your mealtime!
🚇 Flexible Remuneration options for your transportation needs.
🖥️ Elevate your workspace. We provide a home-office setup allowance to ensure you have everything you need for a productive and comfortable work environment.
🇪🇸 Free Spanish classes.
🤑 Boost your earning potential with our referral program that offers paid compensation.
🌟 Fuel your day with a daily office breakfast buffet and join our monthly events like football tournaments, wine tastings, hikes, kayaking and more!
🎯 Work in a dynamic environment with offices fully equipped for fun with ping pong, foosball, surrounded by an international team of +60 nationalities.
*Benefits offered may differ based on the type of contract that is issued
So, what are you waiting for? Apply now!
All applications and CVs must be submitted in English 😉
Top Skills
Brand Management
Campaign Management
Communication Skills
Marketing Strategy
Team Leadership
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The Company
What We Do
Lodgify is a constantly growing tech start-up, focused on building vacation rental software that enables vacation rental owners to independently manage and market their business online. We do so by providing them with easy-to-build websites, including a booking and reservation system, various synchronisation options, and payment collection options. We are +300 Lodgifiers strong, and you can find us working in Barcelona and all around the world! We are working in a hybrid mode and provide our team members with an option to work from home and spend additional time with their family, friends and pets. With nearly 50 nationalities, we celebrate diversity daily! With 43% of female and 57% of male employees we are striving to establish a gender balance. Actions are continuously taken to include more women in our Tech teams.
