Brand Marketing Manager

Overview:

Hisense USA is looking for a brand marketing superstar to help build the next great technology brand in the USA. He/she will have consumer insight-driven brand messaging experience, a strong passion to strive for greatness with all the work, and proven capabilities with all phases of a marketing plan. Position is US based with responsibility for HUSA consumer electronics products, and will require significant consensus building skills, working with both HUSA functional groups and Headquarter marketing stakeholder groups. This position is an individual contributor role, though outside agency/vendor resources will be available. This role will provide C-suite visibility and thus will demand senior-level interpersonal skills and capabilities, both with building presentations and with presenting the materials.

Duties & Responsibilities:

• Play lead role in consumer marketing for Hisense Consumer Electronics portfolio, including all NPI and campaign launches. 
• Own the overall consumer messaging strategy, along with the tactical executions that deliver against identified KPIs and desired brand/business outcomes. 
• Direct advertising, media and social agency relationships with real time strategy, creative direction and KPIs/objectives
• Develop long-term brand positioning, bringing it to life in the short term with point-in-time campaigns and NPI launches
• Develop co-marketing plans/opportunities with channel partners
• Manage creative team and resources to develop assets and content for all campaigns and always on activities
• Produce advertising/marcomm for all consumer touchpoints and communication channels (including advertising, digital, in-store, consumer promotion, CRM, etc.)
• Ensure campaigns are aligned to consumer insights, while taking into consideration category and competitive dynamics. 
• Work cross functionally with subject matter experts to ensure cohesiveness and consistency across all consumer touchpoints.
• Manage outside agency resources, with heavy emphasis on establishing appropriate KPIs for every project/assignment/campaign
• Act as lead Project Manager to ensure timeliness of all deliverables from both inside and outside team members
• Working with Sr. Brand Director and overall brand/campaign strategy, help manage/deploy Hisense content plan
• Prepare dashboard reports and reporting cadence by collecting, analyzing and summarizing data/implications, then making improvement recommendations
• Work cross functionally to ensure cohesiveness/consistency across all consumer touchpoints 

Requirements/Qualifications:

• Bachelor’s degree in marketing/advertising or related field
• 5+ years Brand Marketing experience is required, either Brand or Agency or combination
• Deep knowledge of the changing media landscape and digital marketing, particularly Social
• Proficient in project management and design production
• Adept at both qualitative and quantitative analysis.
• Strong presentation capabilities, including proficiency with PowerPoint and Excel
• Proven leadership ability, both with direct and indirect teams (ie: Agencies)

Hisense USA is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, or genetic information. We comply with all applicable laws regarding equal employment opportunity and affirmatively seek to recruit, develop, and promote qualified individuals from diverse backgrounds. Our company is committed to providing a work environment that is free from discrimination, harassment, and retaliation. We encourage applicants of all ages, races, ethnicities, religions, genders, sexual orientations, and abilities to apply for employment with our company.