Brand Marketing Manager

Company Description

ITW (Illinois Tool Works Inc.) is a Fortune 200 company and is one of the world’s leading diversified manufacturers of specialized industrial equipment, automotive components, consumables, and related service businesses. ITW businesses serve local customers and markets around the globe, with operations in 55 countries and an employee base of more than 46,000 women and men who adhere to the highest ethical standards. These talented individuals, many of whom have specialized engineering or scientific expertise, contribute to our global leadership in innovation. We are proud of our broad portfolio of more than 17,000 granted and pending patents.

ITW offers its employees a path for advancement, a competitive salary, and a comprehensive benefits package designed to help employees care for themselves, their families, and their futures.

We believe our people are our greatest asset. That’s why we invest in creating an environment where you can thrive—both personally and professionally. For more details, visit our Benefits page.

Job Description

The Brand Marketing Manager plays an integral role in strategically planning, leading and executing integrated marketing communications that deliver business results across ITW brands. This brand expert will be responsible for creating scalable and strategic brand initiatives targeting end users and leveraging channel partners.

The Brand Marketing Manager collaboratively works with Product Management, Sales, and Outside agencies to deliver one brand voice that will motivate our targeted end users to act in order to achieve our marketing and business goals.

ITW Residential & Renovation offers a broad range of professional grade tools and fasteners for numerous construction applications. Our products include wood to wood fastening systems (Paslode), structural wood fasteners (GRK Fasteners™), concrete anchoring systems (Tapcon®, Red Head®, Ramset®), underlayment screws (Backer-On Rock-On ®), self-drilling screws (Teks®) and drywall anchoring systems (E-Z Ancor®). ITW Residential & Renovation excels in meeting the growing demands from Pro end-users for high-quality home improvement and construction fastening products. Our products are trusted by industry professionals and each brand is the market leader in its respective category in terms of quality, performance and ease of use.

Primary Responsibilities:

• Will be a key marketing leader – conceptualizing, developing, & implementing strategies in support of some of our largest division initiatives
• Ideal candidate is a strong marketer with experience motivating and developing others as well as collaborating with cross functional teams including external agencies
• Partner with merchandising teams to support our largest product launches
• Execute promotional campaign plans, including ideation and integration across digital and physical marketing channels
• Deliver thoughtful briefs and plans that inspire agency partners
• Analyze performance and learnings from initiatives to influence future strategies

Skill Sets:

Strategic Leadership & Planning

• Strategy Development: Focuses on shaping the overall direction of brand strategy and ensuring alignment with customer needs and market trends.
• Digital Expertise: Speaks to the ability to lead and innovate in digital channels, ensuring strategies are both current and effective.

Execution & Campaign Management

• Brand Campaign Management: Involves planning, coordinating, and executing marketing campaigns to drive revenue and visibility.

People & Team Leadership

• Leadership and Collaboration: Centers on building and managing a team capable of delivering high-quality work and aligning them with organizational goals.

Creative Vision

• Creative Development: Focuses on crafting cohesive and engaging brand narratives across multiple channels.

Insights & Performance Measurement

• Brand Insights & Analytics: Emphasizes the importance of using data-driven insights to track performance and guide decision-making.

Qualifications

Job Requirements:

• Bachelors degree required in business, marketing, or comparable discipline; MBA is a plus.
• 7+ years of progressive brand and digital marketing experience required. Experience working on client side and durable goods experience preferred.
• Previous people management experience required.
• Strong understanding of web technologies and concepts; SEO/SEM, optimization tools and trends including Google Analytics and AdWords.
• Retail merchandising and E-commerce experience is a plus.
• Strong leadership and influencing skills; ability to drive change.
• Strong project management skills and results orientation.
• Team oriented, collaborative, diplomatic, and flexible.
• Comfortable interacting with all levels within the organization
• Ability to present complicated material in a concise and effective manner.
• Excellent written and oral communication skills influence decision making and inspire great work.
• Ability to travel up to 10% (locally and overnight)

Additional Information

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Most time will be spent in an office environment. Occasionally the employee may be required to spend time in our local manufacturing sites, job sites, and customer locations. Certain personal protective equipment may be required.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is frequently required to sit, stand, talk, hear, reach with hands and arms, and regularly required to walk. Must be able to lift 40 lbs., able to walk and stand for long periods of time at customer events, trade shows, and job site locations. Position requires approximately 10% travel and the ability to operate a motor vehicle.

Additional Information:

ITW is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

All your information will be kept confidential according to EEO guidelines.

We do not accept unsolicited resumes. To be considered an applicant, please apply online to a specific job posting.

If you are a qualified individual with a disability and are unable or limited in your ability to use or access the online application system process due to your disability, please click here for information on how to contact us directly.

ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential. 

As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship. 

All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.