Brand Marketing Manager

Company Description

ready-to-wear fashion brand based in Enugu, known for creating stylish, comfortable, and versatile pieces that flatter diverse body types

Job Description

• Develop, plan, and execute a comprehensive marketing strategy that aligns with the brand’s identity and business goals.

• Manage and create content for social media platforms (Instagram, Facebook, TikTok), ensuring all posts reflect the brand's voice and aesthetic.

• Monitor trends in fashion, culture, and social media to keep content fresh, relevant, and engaging.

• Curate and maintain a visually appealing social media feed that reflects the brand’s ready-to-wear collections.

• Engage with the social media community by responding to comments, messages, and inquiries promptly.

• Analyze social media performance and provide regular reports to assess growth, engagement, and ROI.

• Collaborate with the design, marketing, and sales teams to promote new collections, events, and special campaigns.

• Manage paid advertising on social media platforms to increase reach and conversions.

• Stay updated on social media algorithms, best practices, and emerging platforms.

• Identify and manage partnerships and collaborations with other fashion brands, businesses, and influencers in Enugu and neighboring cities.

• Build relationships with local media outlets to secure press coverage and features that enhance brand visibility.

• Develop strategies for promoting collections, events, and other brand initiatives through online and offline channels.

Qualifications

•  At least 4 years of Proven experience as a marketing professional, preferably in the fashion industry or a lifestyle brand.​​​​​

• Knowledge of influencer marketing and collaborations (although influencers are not currently part of the strategy).

• Graphic design and photo/video editing skills are a plus.

• Strong knowledge of social media platforms (Instagram, Facebook, TikTok) and their tools.

• Excellent visual storytelling and content creation skills, with the ability to create on-brand, engaging content.

• Proficiency in using social media analytics tools to track performance and optimize strategies.

• Creativity and a keen eye for fashion trends, ensure that the brand stays relevant in a fast-changing industry.

• Experience with paid social media advertising, particularly on Instagram and Facebook.

• Strong communication skills and ability to collaborate with cross-functional teams.

• Comfortable working with a CMS system like WordPress

• A strong entrepreneurship mindset and ability to drive marketing initiatives.

• Ability to work independently and manage multiple projects in a fast-paced environment with little or no supervision.

Additional Information