Company Description
The Brand Marketing Manager (BMM) leads regional marketing efforts to drive sales & product consumption, win new consumers, and build brand love. BMMs embody our commitment to giving a local face to the global brand by developing beverage marketing plans informed by consumer & product insights and coaching their teams of specialists towards best-in-class execution.
Job Description
MARKETING AND COMMERCIALIZATION
Be the eyes, ears, and voice of the consumer, leveraging your understanding of regional insights, demographics, and psychographics to influence marketing initiatives & local ATL campaign spend
Build & lead a local ‘360’ marketing plan that increases brand awareness & product consumption through occasions (work, study, fitness, gaming) and choice
Leverage national programming to drive sales in regional retail accounts
Create custom retail programming in collaboration with Key Accounts and Product Marketing teams when necessary
Oversee regional sampling & collegiate marketing programs that engage current and next
generation consumers
Collaborate with regional Sports, Culture, and Communications teams to optimize outcome of brand initiatives
Ensure all local brand/beverage efforts are executed in line with national/global strategy and guidelines
Develop appropriate and measurable marketing objectives for the region
Develop & execute event barters and other custom programs in partnership with Sales teams
Leverage insights to influence & support the dollar allocation and strategic focus of POS plans
Lead all regional product launches, building & developing cross-functional plans within the region
LEADERSHIP & MANAGEMENT
Closely manage the budgets for Consumer Collecting (sampling/collegiate), Consumer Occasions, & Product Marketing activations within the region
Develop a thorough understanding of the Consumer Collecting program, team dynamics, and sampling goals
Oversee regional execution of Student Marketeer program, ensuring we meet can goals, effectively use hours, and deliver excellent campus plans
Hire & onboard and/or get to know your team of specialists
Provide consistent & timely coaching, build targets & development plans, and establish team routines & ways of working
Interview candidates for part-time workforce and provide feedback to your specialists, equipping them with information to make sound hiring decisions
Live the Brand Marketing standards (sense of urgency, innovation, calculated risk-taking, and integrity) and lead by example
Qualifications
Project management experience delivering projects from ideation to execution
Experience presenting and facilitating trainings and meetings
Success in collaborative and creative environments
Collegiate marketing and sampling experience a plus
Additional Information
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement
(Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
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