Brand Marketing Manager

Company Description

The Brand Marketing Manager (BMM) leads regional marketing efforts to drive sales & product consumption, win new consumers, and build brand love. BMMs embody our commitment to giving a local face to the global brand by developing beverage marketing plans informed by consumer & product insights and coaching their teams of specialists towards best-in-class execution.

Job Description

MARKETING AND COMMERCIALIZATION

Be the eyes, ears, and voice of the consumer, leveraging your understanding of regional insights, demographics, and psychographics to influence marketing initiatives & local ATL campaign spend

Build & lead a local ‘360’ marketing plan that increases brand awareness & product consumption through occasions (work, study, fitness, gaming) and choice

Leverage national programming to drive sales in regional retail accounts

Create custom retail programming in collaboration with Key Accounts and Product Marketing teams when necessary

Oversee regional sampling & collegiate marketing programs that engage current and next

generation consumers

Collaborate with regional Sports, Culture, and Communications teams to optimize outcome of brand initiatives

Ensure all local brand/beverage efforts are executed in line with national/global strategy and guidelines

Develop appropriate and measurable marketing objectives for the region

Develop & execute event barters and other custom programs in partnership with Sales teams

Leverage insights to influence & support the dollar allocation and strategic focus of POS plans

Lead all regional product launches, building & developing cross-functional plans within the region

LEADERSHIP & MANAGEMENT

Closely manage the budgets for Consumer Collecting (sampling/collegiate), Consumer Occasions, & Product Marketing activations within the region

Develop a thorough understanding of the Consumer Collecting program, team dynamics, and sampling goals

Oversee regional execution of Student Marketeer program, ensuring we meet can goals, effectively use hours, and deliver excellent campus plans

Hire & onboard and/or get to know your team of specialists

Provide consistent & timely coaching, build targets & development plans, and establish team routines & ways of working

Interview candidates for part-time workforce and provide feedback to your specialists, equipping them with information to make sound hiring decisions

Live the Brand Marketing standards (sense of urgency, innovation, calculated risk-taking, and integrity) and lead by example

Qualifications

Project management experience delivering projects from ideation to execution

Experience presenting and facilitating trainings and meetings

Success in collaborative and creative environments

Collegiate marketing and sampling experience a plus

Additional Information

Our current Benefits include:

Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement
(Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.