Company Description
At Fortune Brands Innovations, we believe that our innovation and success are fueled by the passion of our people and the strength of our teams. Together, we work to fulfill dreams of home by aligning around common goals, being agile in the face of change, holding ourselves accountable, and acting with integrity and transparency. We succeed when everyone belongs and strive to build a Home for All where all associates can be their true, authentic selves at work. Learn more about our culture here.
Job Description
As the Brand Marketing Manager, you will help drive interest and demand for our Outdoors products and services, including Larson and Therma-Tru Doors.
You will be responsible for developing and executing effective brand strategies that align with our company's vision, values, and goals. You will work closely with cross-functional teams, including Commercialization Marketing, Sales, and Category Management, to ensure consistency and alignment in brand messaging across all touchpoints spanning diverse channels, encompassing content strategies and targeted campaigns from email marketing to social media.
This is an individual contributor role reporting to the Sr Director of Brand Marketing for Outdoors.
The ideal candidate will have a bachelor's degree in marketing, brand management or communications and (5+) years’ experience in brand marketing (social campaigns, media, digital), preferably in the building materials and/or consumer products/retail industry.
This role will be hybrid-based (T/W/Th in office) from our Maumee, OH corporate location. We will also consider an individual to be based in our North Olmsted, OH office.
What you will be doing:
- Develop and implement comprehensive brand strategies that align with the company's goals.
- Conduct brand market research, consumer insights, and outside research to identify opportunities and develop brand strategy.
- Strategizes with the Brand Communications team in the creation and implementation of integrated marketing campaigns, including advertising, promotions, and digital marketing, to drive brand awareness and consumer engagement.
- Develop and implement innovative marketing campaigns that highlight our sustainability initiatives.
- Engage with external partners/vendors for the development of key content development projects. Ensure that the creative direction given to agencies aligns with the brand message.
- Maintain brand guidelines and standards to ensure consistency and coherence across all brand touchpoints.
- Monitor and review brand performance metrics, market trends, and the outside landscape to evaluate the effectiveness of brand strategies and identify areas for optimization.
- Continuously identify areas for improvement and propose recommendations to optimize brand presence and consumer engagement.
- Assist Senior Director, Brand Marketing – Doors in planning, and management of the Brand Development budgets to optimize marketing investment and support forecast expectations and business goals.
Qualifications
- Bachelor’s Degree in Marketing, Brand Management, or Communications preferred.
- 5+ years of marketing experience, preferably in the building materials / consumer products/retail industry.
- Knowledge in developing and writing multi-channel content including social media, digital content management, and storytelling
Additional Information
At Fortune Brands, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits (including half-day summer Fridays per policy), inclusive fertility/adoption benefits, and more. We offer numerous Employee Resource Groups to support inclusivity and our associates’ feeling of belonging at work.
Fortune Brands is a brand, innovation and channel leader focused on exciting, supercharged categories in the home products, security and commercial building markets. Our portfolio of brands includes Moen, House of Rohl, Aqualisa, SpringWell, Therma-Tru, Larson, Fiberon, Master Lock, SentrySafe and Yale residential.
Fortune Brands is headquartered in Deerfield, Illinois and trades on the NYSE as FBIN.
Equal Employment Opportunity
FBIN is an equal employment opportunity employer and does not discriminate against any applicant based on race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.
Reasonable Accommodations
FBIN is committed to working with and providing reasonable accommodation to applicants with disabilities. If you need a reasonable accommodation for any part of the application or interview process, please contact us at [email protected] and let us know the nature of your request along with your contact information. Resumes submitted to this email address will not be responded to.
What We Do
Fortune Brands Home & Security (NYSE: FBHS) is headquartered in Deerfield, Illinois with operations across the Midwest in the United States and globally. Since becoming a stand-alone company in 2011, we have established a strong track record of growth and success while consistently outperforming our competitors and the marketplace. Our strength comes from a consistent growth strategy focused on innovation, superior execution and high performing teams.
Our purpose is to FULFILL THE DREAMS OF HOME. Delivering on our purpose and strategy starts with our associates who see limitless opportunities to build a great company. Our teams are guided by our values called the 3As, which are fundamental beliefs and behaviors focused on how we conduct business and treat others: 1) ALIGNED - We are collaborative, inclusive, and work decisively. 2) AGILE - We move quickly in an ever-changing business landscape to capture the opportunities ahead. 3) ACCOUNTABLE - We operate with responsibility, transparency, and ownership to deliver results.
An important component of our culture is a strong focus on Diversity, Equity and Inclusion (DEI). At Fortune Brands, our associates are encouraged and empowered to be their authentic selves.
OUR BUSINESS INCLUDES 3 SEGMENTS:
Water Innovations (WINN): WINN designs for water, delivering beautiful products crafted with innovation and efficiency. Brands include Moen and a portfolio of luxury brands under the House of Rohl: Riobel, Rohl, Perrin & Rowe, Shaws and Victoria + Albert.
Outdoors & Security: This business focuses on the attractive outdoor living space with products engineered for a lifetime of outdoor performance, providing homeowners protection and security. Brands include Therma-Tru, LARSON, Fiberon, Fypon, Master Lock and SentrySafe.
Cabinets: MasterBrand Cabinets is the premier kitchen and bath cabinet producer in North America. Our portfolio includes more than 35+ brands.
