• Execution and coordinion with stakeholder teams for marketing initiatives to ensure objectives like brand visibility, awareness, lead generation and other business outcomes
• Coordination with creative, digital agencies & vendors for designing, printing and dispatching all brand & product related materials
• Adherence to brand guidelines for all creative creation and marketing initiatives and first level check of creative collaterals and content
• Operate official social media assets and publishing tools of the brand with creative support from agencies
• Operate martech tools for social listening, marketing automation for engagement, Google listings, Google Analytics etc.
• Execution and support for on-ground activations/initiatives
• Coordination and execution of branch branding requirements
• Execution of sponsorship, tie-ups and promotional activities
• Coordination with regional regional teams for their marketing requirements
• Assisit in making and publishing daily/weekly performance reports to identify issues and opportunities
• Process vendor invoices with the help of outsourced staff & ensure timely payments in compliance with the bank's plocies and to maintain healthy relations with vendors and goodwill of the organization
Manage 2 contractual resources for branch coordination, documentation and payments. Train them and enable them to work independently with minimal intervention.
QualificationsExperience Range : 4 to 10 Years
Qualifications :
Graduate (Any Specialisation)
MBA or Degree in Marketing / Communications, preferable
Skills Required
- 4 to 10 years of experience
- Graduate degree in any specialization
- MBA or degree in Marketing or Communications
What We Do
CSB is a full service bank established in 1920 and headquartered in Thrissur, Kerala. CSB has over 703 branches covering not just the district headquarters and large towns but also semi-urban and rural centers. Thanks to its unique origin and history, CSB is considered a household banking brand in Kerala. CSB offers Retail, Wholesale and SME Banking services through its footprint of over 703 branches across the country serving over 2 million customers.
