The Role
[solidcore] is seeking a creative, resourceful, and results-driven Brand Marketing Manager reporting to the Senior Manager of Brand Marketing. The Brand Marketing team is responsible for the growth and impact of the [solidcore] brand strategy and brand activation. Our fast-growing brand marketing team understands our clients, drives innovation, and delivers impact by enabling our clients to become the strongest version of themselves. The Brand Marketing Manager will be responsible for building and managing relationships with influencers, content creators, and brand ambassadors across various platforms. This role will play a key part in driving brand awareness, engagement, and new client acquisition. The ideal candidate will have a deep understanding of content creators, effective creative campaigns, influencer platforms, social media trends, excellent communication skills, and a passion for fitness and wellness.
This role is designed for someone who thrives in a fast-paced, dynamic environment, with a passion for building meaningful relationships with influencers, managing end-to-end campaign execution, and driving impactful brand initiatives. The ideal candidate will have a strong background in influencer marketing, campaign management, and brand strategy, with a keen eye for detail and data-driven decision-making.
Responsibilities:
- Influencer and Creative Marketing Campaign Planning and Execution: Develop and manage Influencer campaigns across various channels (digital, social media, influencer, etc.)
- Create compelling and consistent brand messaging and content with influencers.
- Oversee the execution of influencer marketing campaigns, ensuring they align with brand guidelines and strategic objectives.
- Performance Tracking and Reporting: Monitor and analyze influencer performance metrics and KPIs, providing regular updates and reports to internal stakeholders.
- Identify opportunities for optimization and improvement, leveraging data-driven insights to refine strategies, tactics, and content for maximum impact and effectiveness.
- Present findings and recommendations to stakeholders, demonstrating the impact of social media efforts on business objectives and ROI
- Brand Consistency and Management: Ensure consistent brand messaging and visual identity across all touchpoints with influencers.
- Cross-Functional Collaboration:- Collaborate with product development, sales, and other teams to ensure brand alignment.- Work with creative agencies and vendors to develop marketing materials.
- Manage budgets and timelines for influencer scopes and campaigns.
More specifically you will:
- Influencer Strategy & Execution: Refine and execute a comprehensive influencer marketing strategy to elevate [solidcore]'s brand presence across social media and digital platforms.
- Influencer Identification & Outreach: Research, identify, and establish relationships with influencers (macro, micro, and nano) who align with [solidcore]'s brand values and target audience.
- Campaign Management: Oversee the execution of influencer campaigns, ensuring clear communication, seamless execution, and timely content delivery.
- Creative Campaign Support: Work closely with Senior Brand Manager to support campaigns with the right mix of influencers to amplify said campaign.
- Content Creation & Collaboration: Collaborate with influencers to co-create compelling content that drives brand awareness and engagement. This includes photos, videos, Instagram Stories, Reels, TikToks, blog posts, etc.
- Performance Tracking & Reporting: Monitor influencer campaigns and measure ROI through key performance indicators (KPIs), engagement metrics, and conversion tracking. Provide detailed performance reports to internal teams.
- Contract & Negotiation Management: Negotiate contracts and manage influencer compensation, deliverables, and timelines.
- Community Engagement: Cultivate a community of brand ambassadors and maintain relationships with existing influencers to ensure continued collaboration and brand loyalty.
- Market Trends & Insights: Stay up to date with the latest social media and influencer marketing trends, tools, and best practices to continually refine [solidcore]'s approach.
Qualifications:
- Experience: At least 4-5 years in influencer marketing. Experience in fitness, wellness, or lifestyle brands is a plus.
- Skills: Exceptional communication, negotiation, and interpersonal abilities, with a proven track record in building relationships with influencers and content creators across various levels.
- Analytical Mindset: Skilled in tracking, analyzing, and reporting on campaign performance using platforms such as Instagram Insights, TikTok Analytics, and Google Analytics.
- Creativity: Innovative and creative thinker, adept at developing unique and engaging influencer campaigns that resonate with target audiences.
- Project Management: Strong organizational skills with the ability to manage multiple influencer campaigns simultaneously while ensuring attention to detail and meeting deadlines.
- Tools & Platforms: Proficient in using influencer platforms (e.g., CreatorIQ, Upfluencer), social media scheduling tools, and content creation/editing tools.
- Collaboration & Teamwork: Ability to work effectively across internal teams and external partners, managing cross-functional projects and initiatives with clear communication and collaboration.
- Problem Solving & Pressure Management: Excellent problem-solving skills, with a positive, solutions-oriented approach. Ability to prioritize and manage multiple concurrent demands effectively, thriving under pressure while meeting all deadlines and deliverables.
- Trends Awareness: A strong finger on the pulse of influencer culture and social media trends, staying ahead of emerging platforms, trends, and audience preferences to create relevant and forward-thinking campaigns.
Compensation and Benefits:
- Competitive starting salary of $75,000 per year
- Bonus eligibility based on performance
- Monthly cell phone stipend
- 401k with employer match
- Health, dental, & vision insurance
- Flexible PTO
- Free drop in classes at [solidcore]
- And MORE
[solidcore] is a national boutique fitness company with 100+ studios across the country. Our signature workout is 50 minutes of low-impact, high-intensity strength training: the lights are low and the music is loud. The coach guides the class through a series of slow & controlled movements that are sequenced to work muscles to failure. This class is accessible for all fitness levels and can be amplified or modified to accommodate individual goals. Class is as intense as our reviews suggest, but our instructors go above and beyond to provide a welcoming, supportive, empowering, and challenging experience for all. Please visit our website here to read more about our mission.
[solidcore] is firmly committed to social justice and promoting a culture of diversity, equity, and inclusion. You can click here to find out more about the actions we are taking to promote a more diverse and inclusive space for both our clients and our internal team.
[solidcore] is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. [solidcore] makes hiring decisions based solely on qualifications, merit, and business needs at the time.
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The Company
What We Do
[solidcore] is unlike any other workout out there. Our 50-minute, full-body, high energy, low-impact classes use slow, controlled movements on our resistance-based machine to work your muscles to [failure]. With hundreds of moves stemming from planks, lunges, and squats – as well as many different resistance options – every class is different, leaving your body and mind always challenged. Classes are intense but small, designed to allow our [solidcore]-certified coaches to deliver each client with personalized attention and accountability in a team-environment. The lights are low, the music is on point, and the community is [inspiring].
