Be a part of our mission! As a world leader in creating comfortable, sustainable, and efficient climate solutions for buildings, homes and transportation, it's our responsibility to put the planet first. For us at Trane Technologies, and through our businesses including Trane® and Thermo King, sustainability is not just how we do business—it is our business. Do you dare to look at the world's challenges and see impactful possibilities? Do you want to contribute to making a better future? If the answer is yes, we invite you to consider joining us in boldly challenging what's possible for a sustainable world.
Learn about our benefits designed for you to Thrive at work and at home.
We boldly go.
Where is the work:
Monday to Thursday, work onsite with your colleagues. Fridays, choose your work location, balancing what your work requires.We are looking for a Brand Marketing Leader who will lead brand marketing strategy and activation for the Residential HVAC business of Trane Technologies, for leading brands Trane®, American Standard Heating & Air Conditioning®, RunTru by Trane and Ameristar by American Standard.
Leveraging consumer insights and a deep understanding of the competitive landscape, this individual will develop and execute marketing strategies that build our brands across all touchpoints and capitalize on growth opportunities with homeowners, HVAC contractors and key stakeholders.
Reporting to the Marketing & Communications Leader, Residential HVAC, this role will partner across marketing, communications, sales, customer experience and other functions to create and execute brand marketing strategies to meet KPIs and drive business growth. This individual will work in close partnership with the global brand team to ensure all brand marketing strategy and activation aligns with Trane Technologies’ brand architecture, identity standards and governance model.
Key Competencies:
Brand Marketing Strategy: Translate business objectives into actionable brand marketing strategic plans to reach and influence target audiences
Influential Storytelling: Craft consistent narrative across all touchpoints to differentiate and amplify the brand, building equity and influence
Operational Excellence: Prioritize efforts effectively, manage capacity to deliver tactical execution of strategic plans to ensure successful outcomes, and drive operational effectiveness to achieve measurable results.
Cross-Functional Collaboration: Work collaboratively within a matrixed organization, balancing the needs of various partners and stakeholders to build and maintain strong relationships.
Strong business acumen, proven leadership skill and excellent communication
A "growth mindset" with a passion for continuous improvement and a bias for action.
Responsibilities:
Brand Activation: Develop insights-driven marketing strategies to influence key customer segments activated through campaigns, digital, social, sponsorship and experiential to drive business growth
Campaign Management: Provide strategic leadership for homeowner (B2C) and contractor (B2B) briefs and campaigns defining target audiences through KPIs aligned to business growth
Sponsorships & Partnerships: Develop and manage comprehensive sponsorship and partnership strategy to increase brand awareness and engagement
Collaborate with internal marketing and communications teams to drive brand consistency and prioritized storytelling through owned and paid channels (social, PR, digital, etc.) Own activation, campaign execution and channel-level brand application for Residential HVAC brands, while engaging the global brand team on brand strategy, architecture, visual identity standards and governance.
Lead relationships with external agency partners to drive campaign creative development, planning, setting KPIs, and evaluating results across various channels
Own branded narratives creating compelling brand stories and activation programs within the dealer channel.
Qualifications:
Experience:
10+ years of professional experience in brand marketing or management, or communications/public relations, ideally working on building brands within the B2B and B2C brands
Proven success in developing and executing large scale brand campaigns for leading brands
Hands-on experience managing brand campaigns, sponsorships, and content strategy
Experience managing internal/external resources, agencies, and budgets.
Agency experience desirable
Leadership & Collaboration:
Strong ability to partner, consult, and influence stakeholders across all organizational levels
Customer intimacy in B2B and B2C channel working alongside key stakeholder to drive adoption of key initiatives
Skills & Attributes:
Effective balance of strategic thinking and practical execution to drive change and achieve results
Ability to translate brand strategy into activation to deliver business results
Strong presentation skills for communicating complex information to various audiences and stakeholder
Creative and operational mindset with strong organizational, analytical, time-management, and project management skills.
Ability to think critically, establish strategic plans, manage multiple projects simultaneously, and meet strict deadlines.
Results-oriented, self-driven, and internally motivated.
Proficiency in standard computer applications (Windows, Word, Excel, PowerPoint).
Travel: Some travel required to engage with key customer groups and agency partners.
Annual Base Salary Range or Hourly Base Pay Range:
$123,721.66 - $199,300.00Compensation Type:
SalaryIncentive Eligible:
YesSales Commission Eligible:
NoDisclaimer: We strive to provide competitive compensation for this position, tailored to a variety of factors. The actual compensation will depend on elements such as seniority, merit, geographic location, education, experience, travel requirements, and union designation. Our compensation range is generally based on the national average for the country. Additionally, benefits may vary depending on the region, business alignment, union involvement, and employee status.
Thrive at work and at home:
- Benefits kick in on DAY ONE for you and your family, including health insurance and holistic wellness programs that include generous incentives – WE DARE TO CARE!
- Family building benefits include fertility coverage and adoption/surrogacy assistance.
- Paid time off includes up to 15 vacation days, paid holidays, sick leave, and additional options to support volunteer and parental leave.
- 401K match up, educational and training opportunities through company programs along with tuition assistance and student debt support.
Disclaimer: Benefit offerings may vary by site as well as Collective Bargaining Agreements and local/state regulations
Safety Sensitive Role:
NoThe company designates certain roles as Safety Sensitive. Safety Sensitive roles may require that you pass additional drug screening.
We offer competitive compensation and comprehensive benefits and programs. We are an equal opportunity employer; all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, pregnancy, age, marital status, disability, status as a protected veteran, or any legally protected status.
Skills Required
- 10+ years of professional experience in brand marketing, brand management, communications, or public relations
- Experience building B2B and B2C brands
- Proven success developing and executing large-scale brand campaigns for leading brands
- Hands-on experience managing brand campaigns, sponsorships, and content strategy
- Experience managing internal and external resources, agencies, and budgets
- Strong ability to partner with, consult, and influence stakeholders across organizational levels
- B2B and B2C customer intimacy and experience working with key stakeholders to drive initiative adoption
- Ability to translate brand strategy into activation and business results
- Strong presentation, organizational, analytical, time-management, and project-management skills
- Ability to establish strategic plans, manage multiple projects, and meet strict deadlines
- Proficiency in Windows, Word, Excel, and PowerPoint
- Agency experience
Trane Technologies Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Trane Technologies and has not been reviewed or approved by Trane Technologies.
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Retirement Support — Retirement programs are highlighted by a strong 401(k) with company matching and additional employer contributions, plus student-loan–linked matching in the U.S. Some roles also note legacy pension coverage and automatic enrollment features that reinforce long-term savings.
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Healthcare Strength — Healthcare coverage is described as comprehensive, spanning medical, dental, vision, telehealth, mental-health/EAP resources, and wellness offerings. Materials also point to day-one eligibility in many roles and added programs like fertility, family-building, and menopause support.
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Parental & Family Support — Family support includes paid parental leave, adoption/surrogacy assistance, and inclusive eligibility extending to domestic partners and dependents. Policies for caregiving and expanded family planning benefits are emphasized in recent company materials.
Trane Technologies Insights
What We Do
At Trane Technologies, we challenge possible by thinking bigger, acting bolder and taking actions that not just improve our own performance but influence global change. Our world contends with unprecedented challenges. Our future has never been more uncertain. Urbanization is dramatically reshaping our communities, our resources are more constrained that ever before, and climate change is accelerating at an astonishing rate. We believe it is time to challenge industry norms and be at our most creative every day. To get there, we’ve committed to ambitious sustainability goals and we will change the way the world heats and cools buildings and moves refrigerated food, medicines, and other perishables. Global change starts when we each have the courage to act. And when we act, we boldy go. Won’t you join us?
