Hinge is looking for a Brand Marketing Lead to join our Global Brand Marketing team. In this role, you'll independently steer integrated brand campaigns across our global markets — owning the full arc from brief through launch and bringing as much strategic curiosity to the work as organizational rigor.
You'll shape campaign briefs as a thought partner to Strategy and Creative, lead relationships with external agency partners, and serve as a sounding board for the Sr. Director on where the brand shows up and why. You have a point of view on what makes a campaign earn its place in culture, and you're accountable for making sure the work that launches lives up to it.
You report to the Sr. Director, Global Brand Marketing. This is an individual contributor role.
Responsibilities
Independently steer integrated brand campaigns with minimal oversight, owning the arc from brief through launch.
Shape campaign briefs and go-to-market plans as a thought partner to Strategy, contributing business context, consumer feedback, and performance insight — and carrying the agreed strategic intent through to launch.
Lead agency relationships on your campaigns, aligning on scope, setting shared expectations, and managing partnership health.
Hold a high creative bar with internal Creative teams and agency partners, advocating decisively for what's right for the brand.
Align cross-functional stakeholders to keep projects aligned and moving, flagging risks early and bringing structure to complex workstreams.
Lead how cultural partnerships and sponsorships show up in your campaigns, partnering with Comms on selection and fit.
Own the campaign performance narrative with Growth & Analytics and Media teams, engaging as a partner on channel and budget tradeoffs and feeding learnings into future work.
Serve as a thought partner to the Sr. Director on annual global brand planning and campaign budget allocation.
Bring brand and go-to-market expertise to marketing initiatives led by other teams, contributing strategic perspective, channel fluency, and creative judgment where it's needed.
Stay attuned to cultural, consumer, and competitive trends, bringing curiosity about culture to every campaign you touch.
What We're Looking For
- 7+ years of experience in brand marketing, either at a creative agency or in-house at a consumer brand (or a mix of both).
- A track record of independently leading integrated, multi-market campaigns end-to-end — with real ownership of briefs, agency relationships, and results.
- A point of view on brand and culture. You care about what a brand stands for in the world, understand how culture moves, and bring that conviction to every brief, review, and partner conversation.
- Experience leading external agency relationships: briefing, evaluating work, managing partnership health, and advocating clearly for what makes the work right.
- A creative collaborator — you're as comfortable throwing out ideas and pushing thinking as you are knowing when something isn't right and saying so.
- You convert ambiguity into a recommendation. You escalate decisions and run complex programs without needing day-to-day direction.
- Fluency in paid media and measurement. You can engage on channel and budget tradeoffs, read performance results, and know what questions to ask.
- Highly organized and execution-focused, with a track record of keeping complex, multi-market campaigns on track.
- Energized by Hinge's mission to create a less lonely world.
Skills Required
- 7+ years of experience in brand marketing at a creative agency, consumer brand, or combination of both
- Demonstrated experience independently leading integrated, multi-market campaigns end-to-end
- Experience owning campaign briefs, agency relationships, and campaign results
- Strong point of view on brand, culture, consumer behavior, and cultural trends
- Experience leading external agency relationships, evaluating creative work, and managing partnerships
- Ability to collaborate creatively, contribute ideas, and provide decisive creative judgment
- Ability to convert ambiguity into recommendations and manage complex programs independently
- Fluency in paid media, measurement, channel strategy, and budget tradeoffs
- Highly organized and execution-focused, with experience managing complex multi-market campaigns
Match Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Match Group and has not been reviewed or approved by Match Group.
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Retirement Support — Employer matching on retirement savings and access to an employee stock purchase program are highlighted as standout elements. Feedback suggests this creates strong long-term financial support as part of total rewards.
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Parental & Family Support — Fully paid parental leave, fertility and family-forming support, and childcare resources are emphasized across materials. Feedback suggests these benefits meaningfully support different family needs.
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Leave & Time Off Breadth — Generous PTO, numerous paid holidays, wellness and volunteer time, and other special leave options are consistently described. Feedback suggests the breadth of time-off options helps sustain work-life balance.
Match Group Insights
What We Do
Match Group is home to some of the world’s most popular dating and social discovery apps, including Tinder, Hinge, Match, and more. Match Group’s mission is to spark meaningful connections for every single person worldwide. Our diverse portfolio of apps enables connections across a diverse range of ages, genders, backgrounds, and dating goals. Our services are available in over 40 languages to users all over the world.
Why Work With Us
Match Group is united by a mission to help people find meaningful connections and fight loneliness. We’re not just building products. We’re creating friendships, marriages, and families around the world. Our culture is fueled by purpose, creativity, and a passion for what we can build together.
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