As Brand Marketing Intern you’ll work on understanding and gathering consumer insights and market research, along with punctual sell-out analysis, specifically what drives TOM awareness, brand salience and sales data. You’ll work closely with the Senior Brand Manager to contribute to the annual business plan by executing brand, advertising, new products and packaging initiatives whilst ensuring the brand is portrayed in the right way. You will be in support for creative development processes (artworks, key visuals) and implementation of all consumer activations (online & offline activations linked with special cans or multipacks).
Descrizione del lavoroCONSUMER INSIGHT AND MARKET RESEARCH
Turn data into compelling insights, which are actionable and relevant, and ensure these insights are addressed through adequate ideas and plans. Devise, implement, and collect data through T&A and other suggested researches.
ADVERTISING AND CREATIVE
Create branding and through the line communication for specific marketing projects in strong collaboration with the respective marketing functions.
BRAND MANAGEMENT
Contribute the “brand part” of projects of marketing peers as well as on/off premise and trade marketing.
CONSUMER ACTIVATION
Ensures successful execution of all events and/or product related consumer activation in strong collaboration with field marketing, culture, on/off premise and sport marketing teams.
PRODUCT AND PACKAGING INNOVATION
Support the Brand Manager in product launches together with sales, finance and other marketing function and act as key contact for Red Bull HQ. Understand which packaging solution addresses country-specific needs. Support in the creation of new limited edition special cans or multipacks linked to consumer activations.
QualificheYou are a university student or young worker.
Bachelor's Degree in Marketing.
You have good knowledge of FMCG brand marketing landscape.
You have initial practical experience in understanding of competitor activity and consumer behaviour in a brand and FMCG context.
You are characterized by excellent communication skills, analytical ability, commercial acumen and interpersonal skills.
Flexible and unconventional thinking as well as very good Office skills.
And last but not least, high standard of integrity with a passion for the brand and commitment to Red Bull values.
Bachelor's Degree in Marketing or current University Student.
English language: written and spoken.
Informazioni aggiuntiveMonthly internship allowance: €800 + meal vouchers
Red Bull S.r.l. promuove le pari opportunità in ottemperanza al Decreto Legislativo n. 96/2026, emanato in attuazione della Direttiva europea 2023/970 in materia di trasparenza retributiva e rafforzamento del principio di parità retributiva di genere. Accogliamo qualsiasi candidatura, senza distinzione di età, genere, disabilità, orientamento sessuale, religione o etnia.
Skills Required
- University student or young worker
- Bachelor's degree in Marketing or current university enrollment
- Knowledge of the FMCG brand marketing landscape
- Initial practical experience analyzing competitor activity and consumer behavior in a brand or FMCG context
- Excellent communication, analytical, commercial, and interpersonal skills
- Flexible and unconventional thinking
- Very good Microsoft Office skills
- Written and spoken English proficiency
- High integrity and commitment to Red Bull values
Red Bull Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Red Bull and has not been reviewed or approved by Red Bull.
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Healthcare Strength — Health coverage is characterized by comprehensive medical, dental, and vision plans alongside robust mental health access, including up to 25 free coaching/therapy sessions and digital physical therapy. Wellness initiatives such as gym subsidies, on-site fitness classes, and Fit For Flight further enhance overall healthcare value.
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Parental & Family Support — Family supports include paid family leave, incentives for healthy pregnancies, coverage for doulas/midwives, free breast milk shipment, and caregiving resources like subsidized back-up care. Adoption and surrogacy reimbursement up to $25,000 and parenting support tools broaden accessibility across family stages.
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Leave & Time Off Breadth — Paid time off is positioned as generous, typically ranging from 20–30 days annually, with Red Bull North America noted at 36 days. A paid holiday schedule complements vacation and leave options.
Red Bull Insights
What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
