The Role
The Brand Marketing Executive will execute global marketing strategies in local markets, adapt campaigns, manage local partnerships, and provide market insights in a fast-paced, creative environment.
Summary Generated by Built In
Bring your marketing magic to one of the world’s fastest-growing pet treat brand! Come and join the NZ Marketing Association’s Marketing Team of the Year!
ZURU is on a mission to disrupt across industries, challenge the status quo and catalyst change through radical innovation and automation advances. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; ZURU Edge is pioneering new generation FMCG brands to better serve modern consumers.
Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5000 direct and indirect members across more than 30 international locations.
One of the largest toy companies in the world, globally recognised and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns and Smashers. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, Gumi Yum Surprise, and more!
THE ROLE
At BONKERS, we’re the fastest-growing pet treat brand in the world, ranked #1 on TikTok, and recognised with 17 global awards - and we’re just getting started. We’re on the hunt for a proactive, creative, and detail-obsessed Marketing Executive to help us go even bigger.
This is your chance to play a key role in scaling BONKERS globally, helping us win over pet lovers across the UK, Europe, New Zealand, and Australia.
Working globally but based in Auckland, you’ll sit at the heart of our NZ hub alongside the Head of Marketing, while reporting directly to our Senior Marketing Manager in Los Angeles. You’ll be the go-to for bringing our global strategy to life in local markets - making sure every campaign, launch, and piece of content feels fresh, relevant, and totally BONKERS.
Working together with our global and North American teams, you’ll drive localisation, creative adaptation, and on-the-ground execution that connects with pet parents in their own language and culture. This is a role for someone who thrives in a fast-paced, high-growth environment and wants to see their work make a real global impact across multiple countries.
Roles & Responsibilities
- Primary support for executing global marketing activity in UK, Europe and ANZ, adapting assets and brand strategy for cultural nuance and language while maintaining brand consistency.
- Work with agencies, translators, and internal stakeholders to adapt global ad creative for local audiences through translations and transcreations, across channels such as Meta, TikTok and YouTube.
- Close collaboration with the brand team on the localisation of social and influencer campaigns, as well as NPD and tentpole moments throughout the year.
- Support in identifying and managing local influencer/creator partnerships in Europe & ANZ (working with global team on strategy).
- Execute e-commerce and retailer website requirements for UK, Europe and ANZ markets, working closely with global team.
- Own timelines and update the global launch calendar for new retailer or new product launches across Europe and ANZ.
- Provide feedback to the wider team on market insights from consumer trends and competitor activity in your markets.
- Organise and send monthly marketing updates to our key retailers in European and ANZ.
- Support the Senior Marketing Manager with tracking local campaign budgets, invoices, and spend reconciliation.
- Liaise with sales/commercial teams in Europe & ANZ to ensure marketing campaigns align with retail calendars and trade activity.
Skills & Experience
- 2-4 years relevant experience in a marketing role or equivalent from brand or marketing agency
- Familiarity with UK, Europe and ANZ markets - a bonus!
- You are deeply collaborative and foster a positive and high performing culture.
- Exceptional multitasking skills with the ability to set priorities, and stay focused.
- A go-getter mindset, fuelled by energy, creativity and a solutions-oriented approach.
- You’ll have a strategic and curious mindset.
- Self-disciplined and able to set your own deadlines, and stick to them
- Team player. You’ll be part of a close-knit team of good humans where collaboration is at the heart of everything we do.
- Excellent verbal and written communication skills, as well as strong verbal and visual presentation abilities and command attention within meetings you lead.
- You are reliable, mature, a self-starter, and you are unafraid to try, test, and have the determination to continuously improve.
- Familiarity with the latest social media trends and platforms is required
- You are excited to contribute to our office culture!
LIFE@ZURU
ZURU is on a quest to reimagine tomorrow. Founded in 2003, ZURU Group has rapidly grown and now spans three core divisions—ZURU Toys, ZURU Edge (consumer goods) and ZURU Tech (construction).
Known for its cutting-edge software and world-leading automation and manufacturing systems, ZURU has over 5,000 team members in over 30 global locations, making it perfectly placed to continue building its reputation as one of the fastest-growing and most disruptive companies in the world.
At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.
At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.
Get to know us a little better by checking out @lifeatzuru on Instagram or www.zuru.com.
WHAT WE OFFER
🌱 Culture for Growth
🌎 Global Opportunities
💡 Surrounded by an A Player Team
💰 Competitive Remuneration
🍓 Lots of fresh fruit, coffee, pals fridge and more
ZURU – Reimagining tomorrow 🚀
https://zuru.com/
#LI-JK3
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The Company
What We Do
ZURU is a disruptive and award-winning company that designs, manufactures and markets innovative toys and consumer products.
Inspired by kids and imaginative play, ZURU is one of the fastest growing toy companies in the world and is known for their agility, creativity and new-age manufacturing techniques.
The company that started in New Zealand now employs more than 5,000 staff across 18 offices, produces 600,000 toys a day and distributes to most major retailers in over 120 countries.
ZURU has delighted millions of families all over the world with brands such as Bunch O Balloons™, X-Shot™, Rainbocorns™, Robo Alive™, Smashers™, 5 Surprise™ and Metal Machines™ as well as through partnerships with entertainment properties, including Nickelodeon, Disney, Universal Studios and DreamWorks.
With a strong commitment to the community, ZURU supports Captivating International, local China orphanages and also student development programs in Asia and in New Zealand.
ZURU will continue to pave new ways for kids to play and focuses on reimagining what this looks like every day.
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