Brand Marketing- Employer Brand Manager

Posted 20 Days Ago
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Tel Aviv
Senior level
Marketing Tech
The Role
The Employer Brand Manager will communicate Similarweb’s employer value proposition, manage employer brand visibility across social media, produce marketing content, engage with employee ambassadors, and measure the effectiveness of HR marketing campaigns.
Summary Generated by Built In

Similarweb is the leading digital intelligence platform used by over 4500 global customers. Our wide range of solutions power the digital strategies of companies like Google, eBay, and Adidas.

We help our customers succeed in today’s digital world by giving them access to data-driven insights, competitive benchmarks, strategic analysis, and more.  

In 2021, we went public on the New York Stock Exchange, and we haven’t stopped growing since!  

We’re looking for an Brand Marketing- Employer Brand Manager to effectively articulate and communicate Similarweb’s employer value proposition to the world.

This role will report to Director of Corporate Communications and Employer Brand 

Why is this role so important at Similarweb?

  • We’re awesome and we want to show it: effectively communicating our employer identity is the key to attract, develop and grow our people
  • We want to be top of mind: by providing a constant stream of content through all digital channels that enhance our brand awareness while increasing the pride of candidates and employees
  • We’re competing for talent: you will support talent acquisition through the use of ad campaigns, social media, and initiatives that improve the candidate experience

So, what will you be doing all day?

As an Employer Brand Manager your daily responsibilities will include:

  • Produce clear and engaging marketing copy, videos and social media content 
  • Manage all social media for our employer channels. You will be responsible for the content and engagement across all platforms: LinkedIn Life, Instagram, Glassdoor, and more 
  • Own external communications and distribution channels for employer brand, including organic and paid social media, event management and email marketing campaigns
  • Conduct employee engagement programs that translate employee experience into employer brand opportunities
  • Engage marketing and design teams to develop brand assets
  • Develop and engage employee brand ambassadors communities globally
  • Develop and manage external relations with talent communities and networks, including organizing and participating in events where we can showcase our employer brand
  • Measure and report on the performance of HR marketing campaigns, gain insight and assess against goals


This is the perfect job for someone who:

  • Has 5+ years of work experience as a full stack marketer,  Employer Brand or Recruitment Marketing- A must (in B2B SaaS - an advantage)
  • Native level English- A must. 
  • Experience working with multiple global markets - an advantage
  • Has proven experience in identifying target audiences and in building social campaigns that engage, educate and motivate across social digital channels
  • Is able to innovate and come up with new and exciting ways to engage our current employees and potential candidates       
  • Is a master at communicating and getting messages across through written or video digital formats
  • Is able to set expectations and build engagement between different stakeholders in the organization to achieve a common goal.

*All Similarweb offices work in a hybrid model, so you can enjoy the flexibility of working from home with the benefits of building face to face connections with fellow Similarwebbers.*

 Why you’ll love being a Similarwebber:

 You’ll actually love the product you work with: Our customers aren’t our only raving fans. When we asked our employees why they chose to come work at Similarweb, 99% of them said “the product.” Imagine how exciting your job is when you get to work with the most powerful digital intelligence platform in the world.

You’ll find a home for your big ideas:  We encourage an open dialogue and empower employees to bring their ideas to the table. You’ll find the resources you need to take initiative and create meaningful change within the organization. 

We offer competitive perks & benefits: We take your well-being seriously, and offer competitive compensation packages to all employees. We also put a strong emphasis on community, with regular team outings and happy hours. 

You can grow your career in any direction you choose: Interested in becoming a VP or want to transition into a different department? Whether it’s Career Week, personalized coaching, or our ongoing learning solutions, you’ll find all the tools and opportunities you need to develop your career right here.

Diversity isn’t just a buzzword: People want to work in a place where they can be themselves. We strive to create a workplace that is reflective of the communities we serve, where everyone is empowered to bring their full, authentic selves to work. We are committed to inclusivity across race, gender, ethnicity, culture, sexual orientation, age, religion, spirituality, identity and experience. We believe our culture of equality and mutual respect also helps us better understand and serve our customers in a world that is becoming more global, more diverse, and more digital every day.

We will handle your application and information related to your application in accordance with the Applicant Privacy Policy available here.

The Company
HQ: New York, NY
925 Employees
On-site Workplace
Year Founded: 2007

What We Do

Digital is now the most important driver of growth and profitability for just about every business. Similarweb is a platform that gives our customers a true 360 degree view of all digital activity across customers, prospects, partners, and competition. The resulting insights give our customers — who are some of the world’s biggest brands — a digital edge that helps them beat their competition and win their markets.

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