Brand Marketing Designer

Posted 3 Hours Ago
Be an Early Applicant
New York City, NY, USA
In-Office
Mid level
Fintech • Mobile • Social Media • Cryptocurrency
The Role
Partner with GTM and Product to evolve and document the fomo brand system, design social campaigns, create cohesive product touchpoints, and produce merch concepts. Expand visual language across typography, color, illustration, and motion/3D where applicable to drive growth and conversion.
Summary Generated by Built In
About fomo

fomo is a trading app for the rest of us. With fomo you can sign up in seconds and have instant access to any asset on-chain without the need for external wallets, bridges or prior knowledge. fomo has social features that are actually useful - follow top traders (with full access to their portfolio and trades) and find tokens early. fomo does all of this while providing the best-in-class execution and data for experienced traders.

https://x.com/tryfomo

About the team

You’ll be joining a team of 5 on the GTM side. The company is based in-person in SoHo, NYC. Everyone on the team is crypto-native with experience from companies like dYdX, Google, Snap, Two Sigma, Uniswap, OpenSea, and Zora. We have high standards for ourselves and the people we work with.

About the role

You'll sit at the intersection of design and growth, partnering closely with the GTM and Product team to create content that converts — product feature launches, socials, growth campaigns, and more. You'll be a steward of the fomo brand system: expanding it, refining it, and building the visual world around it so that every touchpoint feels intentional and cohesive.

Day-to-day, this looks like:

  • Evolving and documenting the fomo brand system: typography, color, illustration, visual language, world-building

  • Designing social media campaigns in close collaboration with the growth team

  • Collaborating with Product Design to craft cohesive and delightful brand touchpoints across our surfaces

  • Designing cool merch concepts

This role is in-person in NYC. We have a strong in-person culture and just moved into a new spacious office in Soho.

Ideal candidate
  • 3–5 years of experience in brand or graphic design, ideally at a consumer app, agency, or culture-forward brand.

  • A strong portfolio showing an eye for craft, systematic thinking, and executional range - you can zoom out to set direction and zoom in to ship quality assets.

  • Comfortable experimenting with new tools, concepts, and design processes.

  • Motion design and/or 3D skills are a meaningful plus.

  • Personal crypto trading experience is a plus - everyone on our team trades, and it is what lets our product stand out amongst the competition.

Skills Required

  • 3-5 years of experience in brand or graphic design, ideally at a consumer app, agency, or culture-forward brand.
  • Strong portfolio showing craft, systematic thinking, and executional range.
  • Comfortable experimenting with new tools, concepts, and design processes.
  • Motion design skills (meaningful plus).
  • 3D design skills (meaningful plus).
  • Personal crypto trading experience (plus).
  • Ability to work in-person in NYC (SoHo office).
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The Company
6 Employees
Year Founded: 2025

What We Do

Fomo Labs develops fomo, a social-first, cross-chain cryptocurrency trading platform available on web and mobile. The app lets users trade memecoins, altcoins, stablecoins, and other supported assets, follow traders, copy trades, and swap across supported chains without bridging. Its mission is to make onchain trading more accessible and social, helping users discover trends and participate in them quickly through a streamlined user experience.

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