Job Description
The Brand Marketing Coordinator will play a crucial role in supporting our brand strategies and demand generation efforts and the success of marketing initiatives across multiple brands. You will report directly to the Brand Marketing Manager and work closely with cross-functional teams to drive brand activations and creative executions. This position will have the opportunity to shape brand perception, drive customer engagement, and contribute to organizational growth. This role requires a creative thinker with an understanding of content creation, execution and brand management with a passion for building and strengthening brand identities.
This is a hybrid role working out of our Cary, NC headquarters 2 days a week.
DUTIES AND RESPONSIBILITIES:
Social Media and Online Reputation Management
- Collaborate with cross functional teams and agencies to generate monthly story ideas aligned to brand, product and channel strategies
- Review monthly content delivered by assisting agencies to ensure proper brand tone, post accuracy and timeliness
- Upload creative assets to marketing portals for customer amplification
- Drive Online Reputation Management activations including BrightLocal, Baazarvoice, Consumer Affairs, Social Inquiries, Google Reviews, etc. in collaboration with cross functional teams
Content Marketing and Integrated Marketing Plan Execution
- Assist in the development of quarterly content marketing calendars (blogs, videos, infographics) that are aligned to brand, product and channel strategies
- Brief assisting agencies and internal design teams on content build out needed, review all content for product accuracy and deliver finalized assets to website team or agency partners for online upload and campaign deployment
- Work alongside agencies and cross functional team for execution and approval of campaign strategy creative, ensuring robust coverage optimized for multiple mediums (video, audio, display, social, webinars, website graphics, etc.)
Literature and Sample Creative Execution
- Maintain holistic view of sample, display and literature model line content for all Surface Solutions brands
- Work with internal creative team and agency partners to execute brand and product changes throughout the robust model line of samples, literatures and displays
- Assist channel marketing and sales teams in developing custom materials that will enhance our model line and better serve customers
Video and Photoshoot Execution
- Brief photographers, videographers and internal team members on video and photography needs for creative executions
- Work alongside vendors and internal teams to execute video and photoshoots, including travel to locations across the United States
- Work with legal and safety teams to ensure compliance of video and photography deliverables
- Proof and approve final asset sets
Brand Asset Management
- Manage content and asset uploads to company Digital Asset Management (DAM), ensuring old content is removed and new content is uploaded in a timely manner
- Ensure accuracy of brand guidelines (fonts, boiler plates, colors) in DAM
- Optimize DAM for customer use and ease of navigation
- Keep brand dropbox organized and up to date in correspondence with predefined filing system
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or related field
- 2+ years in content marketing, brand marketing, creative development or similar role
- Excellent attention to detail and proofreading skills
- Creative thinking and problem-solving abilities
- Strong organizational skills to effectively manage multiple projects and deadlines
- Ability to travel 6-12x per year or as required for internal meetings and events
- Demonstrated ability to work in a matrixed organization and collaborate with cross-functional teams and external agencies
Additional Information
Why work for Cornerstone Building Brands?
Our teams are at the heart of our purpose to positively contribute to the communities where we live, work and play. Full-time* team members receive** medical, dental and vision benefits starting day 1. Other benefits include PTO, paid holidays, FSA, life insurance, LTD, STD, 401k, EAP, discount programs, tuition reimbursement, training, and professional development. You can also join one of our Employee Resource Groups which help support our commitment to providing a diverse and inclusive work environment.
*Full-time is defined as regularly working 30+ hours per week.**Union programs may vary depending on the collective bargaining agreement.
All your information will be kept confidential according to EEO guidelines.
What We Do
Cornerstone Building Brands is the largest manufacturer of exterior building products in North America. Our comprehensive portfolio spans the breadth of the residential and commercial markets, while our expansive footprint enables us to serve customers and communities across North America.
Our relentless focus on excellence combined with our ongoing commitment to innovation and R&D has driven us to become the #1 manufacturer of windows, vinyl siding, insulated metal panels, metal roofing and wall systems, and metal accessories.
We believe every building we create, and every part of that building, positively contributes to communities where people live, work and play.
DISCLAIMER
Cornerstone Building Brands’ social media channels share information about our company, our products and our people. We welcome commentary expressing all points of view – positive and negative – but reserve the right to remove posts that are off-topic, offensive, promotional or illegal or contain inappropriate language, hate speech, proprietary information, personal data or personal attacks.
