Brand Marketing Specialist

Who we are
At CarGurus (NASDAQ: CARG), our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry-leading growth. In fact, we're the largest and fastest-growing automotive marketplace, and we've been profitable for over 15 years.
What we do
The market is evolving, and we are too, moving the entire automotive journey online and guiding our customers through every step. That includes everything from the sale of an old car to the financing, purchase, and delivery of a new one. Today, tens of millions of consumers visit CarGurus.com each month, and ~30,000 dealerships use our products. But they're not the only ones who love CarGurus-our employees do, too. We have a people-first culture that fosters kindness, collaboration, and innovation, and empowers our Gurus with tools to fuel their career growth. Disrupting a trillion-dollar industry requires fresh and diverse perspectives. Come join us for the ride!
Role overview
The Brand Marketing Specialist will work directly with the Director of Brand Marketing to support the development and implementation of our brand marketing strategy in the US and Canada by driving traffic and increasing brand affinity through their efforts. This role will be responsible for coordinating brand initiatives, tracking campaign performance, and analyzing brand-building opportunities with both consumers and dealers.
What you'll do

• Support the development and execution of integrated brand campaigns in the US and Canada. Manage timelines, provide creative feedback, and facilitate communication across internal and external teams.
• Manage the execution of our dealer swag and gifting program from end to end; oversee sourcing, collateral design, inventory management, distribution, and tracking.
• Collaborate with other departments, such as Sales, Account Management, Product Marketing, and Performance Marketing on integrating key messages into new and existing marketing collateral.
• Oversee internal creative requests. Project manage requests in partnership with the internal creative team, provide design feedback, and traffic final files.
• Partner with Brand Marketing Manager on the influencer marketing program. Screen influencers, oversee briefs, provide creative feedback, track performance, and make optimization recommendations.
• Support sports sponsorship program by coordinating asset development, tracking, and measurement.
• Spearhead vendor and partner research to identify growth opportunities and make recommendations.
• Partner with the Marketing Analytics team and CG sales team to analyze campaign or event performance and identify optimization opportunities.
• Analyze survey results and synthesize the data to effectively communicate results and provide insights on brand health and customer perception.

What you'll bring

• 2-5 years of marketing, influencer management, or corporate partnership experience with an interest in brand marketing and marketing operations.
• High level of organization and accountability, with the ability to effectively manage timelines, stakeholder expectations, and competing priorities.
• Excellent persuasive communication skills: written, verbal, and presentation.
• Demonstrated analytical skills with ability to generate business insights from diverse data sources.
• Ability to analyze data and synthesize results to derive insights and communicate them effectively
• Working knowledge of various data analysis and reporting tools and comfort in getting up to speed on new tools (e.g. Google Analytics, Looker, Excel/Google Sheets or similar tools).

Working at CarGurus
We reward our Gurus' curiosity and passion with best-in-class benefits and compensation, including equity for all employees, both when they start and as they continue to grow with us. Our career development and corporate giving programs, as well as our employee resource groups (ERGs) and communities, help people build connections while making an impact in personally meaningful ways. A flexible hybrid model and robust time off policies encourage work-life balance and individual well-being. Thoughtful perks like daily free lunch, a new car discount, meditation and fitness apps, commuting cost coverage, and more help our people create space for what matters most in their personal and professional lives.
We welcome all
CarGurus strives to be a place to which people can bring the ultimate expression of themselves and their potential-starting with our hiring process. We do not discriminate based on race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. We foster an inclusive environment that values people for their skills, experiences, and unique perspectives. That's why we hope you'll apply even if you don't check every box listed in the job description. We also encourage you to tell your recruiter if you require accommodations to participate in our hiring process due to a disability so we can provide the appropriate support. We want to know what only you can bring to CarGurus. #LI-Hybrid