Brand & Marketing Analytics Manager (m/f/d)

Reposted 5 Days Ago
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Köln, Nordrhein-Westfalen, DEU
In-Office
Mid level
Healthtech • Retail • Pharmaceutical
The Role
The role focuses on shaping marketing success measurements through data insights, dashboard creation, and collaboration with brand and marketing teams to optimize performance.
Summary Generated by Built In
Company Description

About Redcare Pharmacy:

As Europe’s No.1 e-pharmacy Redcare Pharmacy is powered by passionate teams and cutting-edge innovation. We strive to create a healthy collaborative work environment where every employee feels valued and inspired to contribute to our vision “Until every human has their health”. If you’re seeking a career that offers purpose and aligns with your values join us and start your #Redcareer today.
 

    Job Description

    About the role:

    As a Brand & Marketing Analytics Manager, you will play a key role in shaping how marketing and brand success are measured across the business. Working closely with brand, media, marketing, finance, and analytics teams, you will help connect upper-funnel brand activities with measurable business outcomes and support strategic decision-making through data-driven insights.

    This role offers the opportunity to influence marketing effectiveness at scale by translating complex performance data into actionable recommendations. You will contribute to the continuous development of our analytics landscape and help build a stronger understanding of how marketing investments drive sustainable business growth.

    About your tasks:

    • Drive the further development of our brand and marketing analytics framework across multiple channels and touchpoints
    • Analyze campaign, media, and brand performance and transform data into clear, actionable business recommendations
    • Build and maintain dashboards, reports, and KPI tracking for metrics such as reach, frequency, awareness, consideration, and Brand Index
    • Support cross-functional stakeholders with insights related to attribution, incrementality, and marketing effectiveness measurement
    • Identify performance drivers, trends, and optimization opportunities to support smarter marketing investment decisions

     

      Qualifications

      About you:

      • You bring experience in marketing analytics, brand analytics, media analytics, or marketing performance management
      • You have a strong understanding of brand and media KPIs as well as marketing measurement concepts such as attribution, incrementality, or MMM
      • You enjoy translating complex data into meaningful business insights and communicating them to different stakeholders
      • You like working in a collaborative environment and value close exchange with colleagues across marketing, media, finance, and analytics teams

       

        Additional Information

        About your benefits:

        In order to provide you with the best possible support for your individual needs - whether it‘s living a healthy life, having enough time for your family, or developing your skills - we offer a wide range of different, site-specific benefits:

        • Welcome days: We want you to feel at home with us from the very first day. Therefore, we welcome you with our comprehensive onboarding program.
        • Sports: Stay healthy. Profit from a membership (M) package at Urban Sports Club, so that you can take advantage of a huge variety of sport offers.
        • Work from Home: If your job does not require you to be present in the office, we can arrange the place you work from individually - even for up to 20 days a year anywhere in the EU.
        • Personal development: Grow! We support and encourage your individual development through various in- and external trainings.
        • Employee discount: You get a 10 % employee discount on all over the counter, beauty and personal care products in our online store & 20 % discount on nu3.

        Skills Required

        • Experience in marketing analytics, brand analytics, or media analytics
        • Strong understanding of brand and media KPIs
        • Ability to translate complex data into meaningful insights
        • Collaborative skills to work with cross-functional teams
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        The Company
        743 Employees
        Year Founded: 2001

        What We Do

        As Redcare Pharmacy - formerly known as Shop Apotheke Europe - we put care at the heart of everything we do, guiding people through their health to help turn bad days into better ones. We are Europe’s people-first pharmacy. Start your #Redcareer now! Let's grow together. We are an international company that is currently active in seven countries in Europe and is growing rapidly. Our headquarters as well as on of our distribution centre are located in Sevenum in the Netherlands near the German border. Our other distribution centre is in Milan, Italy. In total, we have locations in Cologne, Berlin, Munich, Tongeren, Warsaw, Milan, Lille and Eindhoven. We are always looking for new colleagues - people who not only get involved in our international team, but who want to actively take on responsibility and who want to grow together with us as a strong partner

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