Your Opportunity as the Brand Marketing Analyst, Spreads
The J.M. Smucker Company has the largest portfolio of brands in Spreads, led by Jif, the #1 brand in Nut Butters and Smucker’s, the #1 brand in Jams, Jelly & Preserves. This role offers an opportunity to blend analytical rigor with creative brand storytelling— helping to drive strategic decisions that shape how these Spreads brands show up for consumers across channels and occasions
Location: Orrville, Corporate Offices
Work Arrangements: Hybrid - onsite a minimum of 9 days a month primarily during core weeks as determined by the Company; maybe more as business need requires
In this role you will:
Market Trend / Business Analysis:
On a timely basis, evaluates data, business trends and proactively communicates insights that are driving competitive businesses.
Provides monthly reporting and key senior management reports (Consumption - Circana, eCommerce tools; Shipments; etc).
Executes requested analyses, ad hoc reports, and provides the “story”, not just the data, to managers and team.
Works cross-functionally to pull together insights from a variety of sources to develop a cohesive “story”.
Helps prepare Situation Assessment for annual planning by working with Brand Teams, Circana and Integrated Intelligence
Begins to develop knowledge of retailers and channels. Stays on top of consumer and industry trends, leverages marketplace learning to bring new ideas to brand team
Assist in cross-functional forecasting on a monthly basis.
Brand Initiative / New Item Support:
Assist in brand management, specifically with new product launches, product life cycle changes, and execution of key initiatives with the marketing team.
Demonstrates flexibility and initiative in assisting supervisors and managers with miscellaneous projects as needed.
Coupon / Budget Management:
Manage coupon creation process, tracking, and analysis for the marketing team.
Assists with budget management and identifies key issues.
Systems Implementation / Integration Lead:
Represents the marketing team on database operational needs (Circana, Marketing Budget Tracking (MAP/Uptempo), coupon programs, Accolade, etc). Provides support as appropriate.
Ensure data integrity and competitive products in Circana
What we are looking for:
Minimum Requirements:
Bachelor’s degree required (Marketing focused degree is preferred)
At least one internship of marketing experience working with Brands
Experience with Excel and PowerPoint (Pivot Tables, V-Lookups, and building presentation decks)
Experience with data analysis work; synthesizing data and making business recommendations
Additional skills and experience that we think would make someone successful in this role:
Detail-Oriented, strong communication skills, ability to multi-task
Insatiable curiosity – continually seek emerging trends and seek for relevant fit to brand.
Consumer first mindset with interest in understanding the why behind consumer behavior
Demonstrated interest in marketing/brand management career
The Right Place for You
We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we believe in supporting every employee by meeting their physical, emotional, and financial needs.
Stay connected with us on LinkedIn®
We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, genetic information, age, national origin, disability status or protected veteran status.
Skills Required
- Bachelor's degree required
- At least one internship of marketing experience
- Experience with Excel and PowerPoint
- Experience with data analysis work
The J.M. Smucker Co. Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The J.M. Smucker Co. and has not been reviewed or approved by The J.M. Smucker Co..
-
Retirement Support — Retirement programs are described as strong, with a company 401(k) match, immediate vesting in some materials, and access to an Employee Stock Purchase Plan. These elements contribute to a favorable view of total compensation value.
-
Parental & Family Support — Paid parental leave for all parents and on-site childcare at key locations signal a family-forward approach. Additional supports such as adoption assistance and pet-related leave reinforce this emphasis.
-
Leave & Time Off Breadth — Paid time off, seasonal compressed schedules, and flexibility options are highlighted across materials. The ability to start with substantial PTO and buy additional time enhances perceived time-off breadth.
The J.M. Smucker Co. Insights
What We Do
Each generation of consumers leaves their mark on culture by establishing new expectations for food and the companies that make it. At The J.M. Smucker Co., it is our privilege to be at the heart of this dynamic with a portfolio that appeals to each generation of people and pets with products found in 90 percent of U.S. homes and countless restaurants. This includes a mix of iconic brands consumers have always loved such as Folgers®, Jif® and Milk-Bone® and new favorites like Café Bustelo®, Smucker’s® Uncrustables® and Rachael Ray® Nutrish®. By continuing to immerse ourselves in consumer and pet parent preferences for food, how it’s purchased and how the companies that make it should operate, we will maintain the important role we play in their lives. This will allow us to continue growing our business and the positive impact we have on all of those who count on us.
