COMPANY BACKGROUND
• Worldwide #2 in the Premium Spirit & Wine Industry, Pernod Ricard has a wide portfolio of premium brands, across the whisky, champagne, cognac, and white spirits categories.
• Pernod Ricard Japan K.K. (PRJ) is a company founded in 1990 in Tokyo, Japan, as a fully owned subsidiary of Pernod Ricard Asia S.A. It is importing 30+ brands in Japan.
• Competing with large local players, Pernod Ricard Japan is aiming at being the fastest growing international Premium+ spirits and wine player in the market as defined in its 3-Year plan.
• Hence, while reinforcing investments in leading footholds in key categories (super premium whiskies, ultra-premium gin & champagne), the Company is looking at igniting several additional brands within the next 3 years.
• As a lead market for the Group (within top 10), PR Japan is therefore strongly engaged into the implementation of the Transform & Accelerate Corporate Ambition – with significant impact on Marketing operations, in terms of: increased # of brands activated, scaled-up investment, precision in consumer touchpoints allocation, monitoring of the marketing mix efficiency.
THE PORTFOLIO IN SCOPE
• G.H. Mumm (Champagne)
• Sainte Marguerite (Provence Wine)
• Martell (Cognac)
JOB PURPOSE
• Contribute to the fast growth of the brands, through strong consumer recruitment and equity building.
• 80% of the job will be dedicated to the growth of the Champagne Brand of the portfolio, G.H. Mumm.
RESPONSIBILITIES
Brand Strategy and Planning
• With the support of the Brand Director, develop strong, effective, and creative 12-months rolling brand plans to support sales acceleration and grow brand equities.
• Prepare key brand presentations (including annual plans, quarterly update & reviews) with a consistently high level, offering strategic insights and creative thinking.
• Discuss, update, and align with Brand Companies on Japan strategies and plans.
Activation planning, implementation & evaluation
• With the support of the Brand Director, define the most efficient investment mix across touchpoints to return on sales growth & equity building.
• In more details, develop & implement the following:
✓ Holistic media plan - in collaboration with Media agency
✓ Detailed digital media plan (including Ecommerce) - in collaboration with Digital team, Sales team & Media agency
✓ PR plan and activations including media & sponsorships
✓ Creative Brand events & experiences, working in collaboration with Sales team, Brand ambassadors & Event agencies
✓ Last 3 feet visiblity & activation programs - in collaboration with Sales team, Trade Marketing team & VMD team
✓ Consumer and Trade Mentoring programs – in collaboration with Sales team with the support of Brand ambassadors
• Ensure a strong buy-in of Commercial and Trade Marketing teams to the plans, in order to secure a strong roll out.
• Provide qualitative and quantitative evaluations of BTL & ATL marketing activations both in terms of return on Sales and return on Equity.
• Track Share of Search as well as Brand equity evolution - with the support of the consumer insights teams - to adapt the plans when/ if necessary.
• Monitor and control operating costs and A&P expenditures to ensure alignment with agreed budgets/latest estimate.
Organization:
• Reporting to the Brand Director, Champagne
PROFILE
Education:
• 4-year university graduate or above
Language:
• Both English & Japanese (business proficiency in written and verbal communication) are required. French is a plus.
Experience:
• Min 3 years’ experience in Marketing with proven success in Brand Building
• Sharp digital and media expertise is required
• Interest in luxury and attention to detail
• Interest in wine & gourmet is a plus
Key Competencies:
• Passionate for Brands & for Brand Building
• Strategic, Business & Transversal Mindset, Logical / Critical Thinking
• 360 Touchpoint Mindset from equity to L3F, Consumer Centricity with strong Digital Acumen
• Project Management
• Determined & Passionate self-starter, Creative Leadership to solve a problem
• Team player, open-minded
• Consumer focus
• Entrepreneurship, maturity and ownership, Result orientation, Professionalism
• A person with high self-awareness to constructively accept feedback and grow professionally
Job Posting End Date:
2025-01-31
Target Hire Date:
2025-04-01
Target End Date:
2025-06-30
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What We Do
Pernod Ricard is a convivial, responsible and successful global wine and spirits group and the #1 premium spirits organisation in the world. The Group represents 240 premium brands available in more than 160 countries. We are 18,500 exceptionally talented people worldwide with our own salesforce in 73 countries.
Our portfolio is one of the most comprehensive in the market with every major category of wine and spirits, providing Pernod Ricard with a unique competitive advantage. To keep growing our business, transforming our industry and making a positive impact on the world, we believe in the power of human connection. Creating ‘convivialité’ is our business and our raison d’être.
As ‘créateurs de convivialité’, our purpose is to turn every social interaction into a genuine, friendly and responsible experience of sharing. We believe there can be no convivialité with excess and strive to be sustainable and responsible at every step, from grain to glass.
