We’re looking for a dynamic and creative Brand Manager who can own and shape the brand narrative across digital and offline channels. This role requires someone who lives at the intersection of strategy and execution, builds cultural relevance, and leads end-to-end brand campaigns - from idea to impact.
Key Responsibilities
1. Brand Strategy & Partnerships
● Build and evolve the brand’s identity, voice, and visual language across all consumer touchpoints.
● Craft compelling brand narratives that build emotional connection, recall, and loyalty.
● Lead brand campaigns aligned with business goals, product launches, and cultural moments.
● Identify and build strategic brand partnerships and collaborations to enhance visibility and affinity.
2. Social Media Management
● Own the strategy and execution of the brand’s social media presence (Instagram, YouTube, LinkedIn, etc.).
● Develop monthly content calendars including hygiene content, IPs, hub content, and hero campaign-led content.
● Lead scripting, ideation, and production for social media content, ads, and brand films.
● Work closely with design, video, and creative teams to deliver high-quality and platform-relevant content.
● Track insights, engagement, and performance & maintain monthly social media performance records; optimise content accordingly.
3. Content & Communication
● Develop, shoot and oversee the creation of brand content across social and ads.
● Collaborate with agencies, creators, and internal teams to ensure creative excellence.
● Maintain brand consistency across campaigns and consumer communication.
4. Campaign Management & Execution
● Conceptualise, plan, and execute 360° brand campaigns (digital + offline) end-to-end.
● Work cross-functionally with performance marketing, design, and product teams to ensure smooth execution.
● Analyse campaign performance and consumer insights to refine future strategies.
5. Influencer Content & Community Building
● Identify, onboard, and manage influencers, creators, and key opinion leaders for social & partnership ad content.
● Drive PR activations, sampling programs, events, and community-led initiatives.
Qualifications
● Bachelor’s degree in Marketing, Communications, or related field; MBA preferred.
● 5–7 years of experience in brand marketing, preferably in a consumer / D2C / FMCG / lifestyle brand.
● Strong understanding of social media trends, influencer marketing, and digital storytelling.
● Creative mindset with a data-driven approach.
● Excellent communication and project management skills.
● Ability to manage multiple campaigns and stakeholders simultaneously.
About Perfora:
Perfora is co-founded by Jatan Bawa and Tushar Khurana who cumulatively have more than 10+ years of experience across consumer internet and consumer brands. They met in 2016 on a train journey named Jagriti Yatra and have known each other since then.
Perfora is backed by marquee institutional investors like RPSG Capital Ventures, and Sauce.VC, Lotus Herbals Family Office, Ship Rocket Ventures, and celebrated entrepreneurs. The brand believes in adding value to the lives of everyday consumers and is conscious of its impact on the environment.
You can read more about the brand on the website - www.perforacare.com
Perfora is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Skills Required
- Bachelor's degree in Marketing, Communications, or related field.
- MBA
- 5-7 years of experience in brand marketing.
- Experience in consumer / D2C / FMCG / lifestyle brands.
- Strong understanding of social media trends, influencer marketing, and digital storytelling.
- Creative mindset with a data-driven approach.
- Excellent communication and project management skills.
- Ability to manage multiple campaigns and stakeholders simultaneously.
What We Do
Perfora is an innovative oral care company dedicated to elevating everyday oral wellness. They offer a range of products designed to make oral care easy and enjoyable, including electric sonic toothbrushes with quad interval technology, probiotic mouthwash, and smart flossers, aiming to provide consumers with effective and accessible solutions for keeping teeth healthy and strong.
