Brand Manager

We are seeking a strategic, analytical, and commercially driven Brand Manager to support our Marketing team. This role is critical in leading and managing brand strategy, planning, and performance to drive growth, strengthen market positioning, ensure execution alignment with company objectives, and submit initiatives and decisions for final approval by the Head of Marketing.

Jordan, Amman

·         Develop and manage brand strategy, including positioning, messaging, and market direction in line with management directives.

·         Propose and prepare annual and marketing plans aligned with company objectives and follow up on execution.

·         Lead the planning of marketing campaigns and product launches and follow up on execution.

·         Manage social media activities by setting direction and strategy and monitoring execution.

·         Manage portfolio performance at SKU level, analyze results, and recommend improvement, optimization, or discontinuation actions.

·         Propose and follow up on new product development and portfolio enhancement initiatives through to launch after approval.

·         Propose pricing strategies and submit them for approval.

·         Review packaging materials, designs, and detailed information to ensure accuracy, completeness, quality, and alignment with brand requirements before final approval.

·         Plan trade promotions in alignment with brand and sales objectives.

·         Analyze market trends, consumer behavior, and competitor activities, and convert findings into actionable insights.

·         Plan market research activities and utilize findings to support decisions and initiatives.

·         Ensure adherence to the approved brand budget and monitor spending efficiency.

·         Coordinate with internal and external stakeholders to ensure proper execution of marketing plans.

·         Support Sales with marketing materials and product launch coordination.

·         Prepare periodic brand performance reports and recommend corrective actions.

·         Submit all plans, initiatives, and decisions for final approval by the Head of Marketing prior to execution.

·         Graduate of the Faculty of Economics, Business Administration Institute, or Commercial Institute as a minimum requirement.

·         5 to 8 years of experience in marketing or sales within consumer products or a related industry.

·         Good experience in managing product categories and supporting business growth.

·         Solid understanding of marketing mix elements and basic application of market research.

·         Experience in portfolio management and working across relevant trade channels.

·         Ability to coordinate effectively with internal teams and external partners.

·         Strong analytical skills with practical problem-solving ability.

·         Ability to balance planning with day-to-day execution requirements.

·         Comfortable working within structured environments and following defined approval processes.

·         Strong brand strategy, performance analysis, decision-making, budget management, campaign management, initiative management, and cross-functional coordination skills.