The Role
Manage brand strategy, budget, media planning, social media engagement, and partnerships. Track performance metrics and mentor junior associates.
Summary Generated by Built In
- 12-Month Calendar Management: Lead the creation, alignment, and execution of a full-year brand calendar that aligns with business goals and cultural moments.
- Brand Equity Building: Develop and safeguard Angkas’ brand positioning, tone of voice, and core messaging across all channels. Lead campaigns that drive emotional and functional connection with passengers.
- Budget and Media Planning: Manage and optimize annual brand budgets (above-the-line and below-the-line) to maximize ROI. Oversee media mix modeling, channel strategy, and buying through agency partners and internal teams.
- Social Media & Community Building: Create and oversee always-on and campaign-specific strategies for social media engagement and brand-building. Champion the development of communities as brand advocates.
- Partnerships for Top Funnel Growth: Identify, negotiate, and manage brand partnerships and sponsorships that drive awareness, consideration, and trial.
- Performance Tracking and Trial Conversion: Drive performance through brand health metrics (awareness, top-of-mind, NPS) and performance metrics (engagement rates, trials up to 3rd repeat booking). Work cross-functionally with CRM, product, operations, and performance marketing teams to incubate new users until they reach habitual booking.
- Team Management: Manage and mentor junior brand associates and/or cross-functional
Requirements
- Bachelor’s Degree in Marketing, Business, Communications, or related field.
- 4+ years of brand management experience in top FMCG companies (Unilever, P&G, Nestlé, or similar).
- Proven experience in brand strategy development, media planning, and budget management.
- Solid background in social media strategy, influencer partnerships, and community management.
- Experience handling large-scale ATL campaigns (TV, OOH, Digital) and BTL activations.
- Strong analytical mindset — able to interpret data and translate into actionable brand strategies.
- Excellent stakeholder management and cross-functional leadership skills.
- Team management experience required (at least 1-2 direct reports previously managed).
- Entrepreneurial spirit — comfortable working in a dynamic, fast-paced tech environment.
Nice to Have
- Previous experience working with or within tech platforms, transportation, or service apps.
- Strong interest in mobility, commuter solutions, and community building.
- Familiarity with CRM platforms and performance marketing tools.
Skills Required
- Bachelor's Degree in Marketing, Business, Communications, or related field
- 4+ years of brand management experience in top FMCG companies
- Proven experience in brand strategy development, media planning, and budget management
- Solid background in social media strategy, influencer partnerships, and community management
- Experience handling large-scale ATL campaigns and BTL activations
- Strong analytical mindset -- able to interpret data
- Excellent stakeholder management and cross-functional leadership skills
- Team management experience required
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The Company
What We Do
Angkas is a Philippine-based motorcycle ride-hailing and delivery platform that provides inclusive mobility and logistics solutions to help navigate urban traffic.
