Brand Manager

Spin Master is a leading global children's entertainment company, creating exceptional play experiences through it’s three creative centres: Toys, Entertainment and Digital Games. With distribution in over 100 countries, Spin Master is best known for award-winning brands PAW Patrol®, Bakugan®, Kinetic Sand®, Air Hogs®, Hatchimals®, Rubik’s Cube® and GUND®, and is the global toy licensee for other popular properties.

What will you work on?

We are looking for a Brand Manager to join the team! In this role you will have the direct brand responsibility for Gabbys Dollhouse /Games categories. 

How will you create impact?

• Manage brands to exceed annual corporate goals – revenue, margin, market share, consumer demand.  Lead the development of a UK plan to present to trade/retail partners, through previews and Toy Fairs, to secure necessary levels and breadth of retail support.
• Develop long term brand equity for your brands through a hands-on approach to managing your brands’ forecasting, sku management, retail activity and TV placement (where appropriate). Use all tools available (e.g. POS, Circana, brand health checks, mix management) to ensure high turns at retail and in Distribution Centre.
• Work with Spin Master international offices and GBU’s (Global Business Units) to develop UK brand plan.  Maintain a high level of engagement with GBU teams and through regular GBU calls – be visible and vocal!  Work with European marketing teams to share ideas, learnings and best practice.
• Develop and manage consumer marketing campaigns (above-the-line) within agreed budgets, including TV/Media planning, Digital, TV/Digital Commercial Production, PR, Influencers and Ecommerce.
• Work closely with relevant marketing agencies to develop UK marketing plans.  Generation Media for TV/Digital, Active Pictures TV commercial adaptation, UK PR Agency and Jo Thompson for development of local Visual Merchandising requirements. 
• TLP/P&L Management.  Manage mix/pricing to achieve annual financial objectives.  Specifically manage item pricing to achieve margin goals, mix and marketing spends to deliver required MC% and $ levels.
• Forecasting – work with Supply/Demand Planners and Sales Team to review and implement regular (minimum monthly) changes as part of the Sales and Operational Planning (S&OP) forecast calendar.  On major brands such as Gabbys Dollhouse & full Games Portfolio, or/and brands with a wide range of skus, review on a regular basis to ensure time allocated to monthly forecasting meetings is realistic. 
• Produce tools necessary to support Sales Team on a regular basis, e.g. range plans, external TV plans, brand promotional guidelines.
• Toy Fair – a key member of the wider team responsible for managing attendance at UK Toy Fair.  Responsible for ensuring that brands are well represented.  Attend UK Toy Fair and any other international toy fairs, as and when required.

What are your skills and experience?

• Degree Educated with marketing/business qualifications (preferably).  Marketing qualifications could include Degree, Diploma in Marketing (DipM) or other recognised qualifications from the UK or overseas.
• More than 2-3 years relevant marketing experience – ideally in the Toy Industry or other kid-related industries (e.g. toy retail or kid licensing). 
• Strong marketing skills – experience in developing and delivering strong marketing plans.  Plans that stand out against the competition, are best in class internally and deliver fully on a commercial level.
• Result driven – strive to exceed your goals.  A creative thinking with a proactive approach and ‘whatever it takes’ mentality.
• Genuine team player able to work across all departments (e.g. sales, marketing, finance, demand planning, supply) and with external stakeholders (e.g. retailers, licensors).
• Good communication skills and confident in presenting to internal teams and during retailer previews.

Spin Master works in a hybrid model with 4 days per week onsite.

#LI-MK1 #LI-Hybrid

This job posting is tied to an open vacancy.

What you can expect from us:

Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun.

• Growth and Career Opportunities

• Flexible Work Hours

• Innovation, Collaboration and Fun

• Comprehensive Benefits

• Other fun Perks!

What’s it like to work here?

Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isn’t for everyone, we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team.

Everyone is welcome in our sandbox and we are committed to an accessible and inclusive hiring process that provides reasonable accommodation to all applicants.

Spin Master strives to create an accessible and inclusive application and selection process and is committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment, selection and/or assessment processes. Should you require an accommodation, please contact our Talent Acquisition team, by email at [email protected] and we will work with you to meet your accessibility needs.

We do appreciate all interest; however only those selected for interview will be contacted.