The Role
The Brand Manager drives brand consistency and commercial growth by delivering brand campaigns, managing communications, and engaging with the community across multiple channels.
Summary Generated by Built In
Your responsibilities
The Brand Manager plays a central role in driving brand consistency and commercial growth. The role will support brand communications, activation, and our D2C platform to ensure campaigns, launches, and day‑to‑day brand moments land with excellence. This role blends activation delivery, content deployment, and cross‑channel coordination, helping us keep brand momentum high and aligned with our health & wellness ambitions.
__Duties to Include__
__1. Brand Activation Delivery (approx. 50%)__
• Deliver brand campaigns and new product launches across key touchpoints (D2C platform, social channels, retailer environments)
• Translate brand strategy into activation‑ready assets (PDPs, landing pages, social assets, on‑site messaging)
• Execute activation plans for priority brand moments and health & wellness initiatives
• Optimise assets for visibility and performance using SEO and behavioural insights
2. Communications & Partnership Activation (approx. 30%)
• Support the planning and execution of PR, earned media, and external partnerships
• Manage day‑to‑day interactions with partners (nutrition collaborators, influencers, content creators, category experts)
• Ensure consistent brand messaging across earned, owned, and partner‑led channels
__3. Social Activation & Community Engagement (approx. 20%)__
• Support social media channel engagement and growth initiatives.
• Gather insights from our social community to strengthen brand storytelling and future activation plans
• Monitor cultural and category trends to unlock relevant, reactive activation opportunities
Your profile
• Experience in brand management, digital marketing, or activation-focused roles
• Skilled at turning brand strategy into effective activation assets (email, PDPs, social, campaign content)
• Confident managing community engagement and brand‑building social interactions
• Experience supporting PR, media activity, and influencer or partner relationships
• Strong organisational skills, able to coordinate multiple workstreams and keep projects moving
• Data-aware and comfortable using performance and customer insights to improve campaigns and activation output
• Team-oriented and hands-on, with the flexibility and commitment to delivering high-quality brand experiences.
What we offer
* Responsible, exciting, and varied tasks in a dynamic company that has flat hierarchies and an open, relaxed working atmosphere.
* A friendly, open-minded team consisting of approximately 500 employees in Munich, Leipzig, Brussels, West Sussex and Wales, as well as several beloved office dogs.
* Flexible working hours (trust-based), home office options.
* 25 days of well-deserved vacation days plus the possibility to take up to 20 days of unpaid leave as well as special leave.
* Various internal as well as external training possibilities.
* Different employee discounts - for our humans as well as their pets!
* Regular team, company and family & friend’s events.
* There’s always a good supply of soft drinks, fresh fruit, snacks, and chocolate bars in the office - all free for the team.
* Many other great benefits that we will gladly present to you in more detail during your recruiting process.
Interested ?
We are looking forward to your cover letter, CV as well as your potential start date and salary expectation.
The Brand Manager plays a central role in driving brand consistency and commercial growth. The role will support brand communications, activation, and our D2C platform to ensure campaigns, launches, and day‑to‑day brand moments land with excellence. This role blends activation delivery, content deployment, and cross‑channel coordination, helping us keep brand momentum high and aligned with our health & wellness ambitions.
__Duties to Include__
__1. Brand Activation Delivery (approx. 50%)__
• Deliver brand campaigns and new product launches across key touchpoints (D2C platform, social channels, retailer environments)
• Translate brand strategy into activation‑ready assets (PDPs, landing pages, social assets, on‑site messaging)
• Execute activation plans for priority brand moments and health & wellness initiatives
• Optimise assets for visibility and performance using SEO and behavioural insights
2. Communications & Partnership Activation (approx. 30%)
• Support the planning and execution of PR, earned media, and external partnerships
• Manage day‑to‑day interactions with partners (nutrition collaborators, influencers, content creators, category experts)
• Ensure consistent brand messaging across earned, owned, and partner‑led channels
__3. Social Activation & Community Engagement (approx. 20%)__
• Support social media channel engagement and growth initiatives.
• Gather insights from our social community to strengthen brand storytelling and future activation plans
• Monitor cultural and category trends to unlock relevant, reactive activation opportunities
Your profile
• Experience in brand management, digital marketing, or activation-focused roles
• Skilled at turning brand strategy into effective activation assets (email, PDPs, social, campaign content)
• Confident managing community engagement and brand‑building social interactions
• Experience supporting PR, media activity, and influencer or partner relationships
• Strong organisational skills, able to coordinate multiple workstreams and keep projects moving
• Data-aware and comfortable using performance and customer insights to improve campaigns and activation output
• Team-oriented and hands-on, with the flexibility and commitment to delivering high-quality brand experiences.
What we offer
* Responsible, exciting, and varied tasks in a dynamic company that has flat hierarchies and an open, relaxed working atmosphere.
* A friendly, open-minded team consisting of approximately 500 employees in Munich, Leipzig, Brussels, West Sussex and Wales, as well as several beloved office dogs.
* Flexible working hours (trust-based), home office options.
* 25 days of well-deserved vacation days plus the possibility to take up to 20 days of unpaid leave as well as special leave.
* Various internal as well as external training possibilities.
* Different employee discounts - for our humans as well as their pets!
* Regular team, company and family & friend’s events.
* There’s always a good supply of soft drinks, fresh fruit, snacks, and chocolate bars in the office - all free for the team.
* Many other great benefits that we will gladly present to you in more detail during your recruiting process.
Interested ?
We are looking forward to your cover letter, CV as well as your potential start date and salary expectation.
Skills Required
- Experience in brand management, digital marketing, or activation-focused roles
- Skilled at turning brand strategy into effective activation assets
- Confident managing community engagement and brand-building social interactions
- Experience supporting PR, media activity, and influencer or partner relationships
- Strong organisational skills, able to coordinate multiple workstreams
- Data-aware and comfortable using performance and customer insights
- Team-oriented and hands-on
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The Company
What We Do
Alphapet is a progressive premium pet food brand platform and pet supermarket, revolutionizing the industry through digitalization and innovative technology, offering a wide selection of pet supplies and food.
